I. P. E.

R
PRESENTATION ON

PRESENTED BY-
NITESH BHAWSAR
SATYAM SHARMA
PRAVEEN MAYAR
Bharti Airtel
• Largest Private Integrated Telecom Company in India
• Set up in 07 July 1995
• 7th largest Wireless Operator in the World
• Largest & Fastest Growing Wireless Operator in India
• Largest Telecom Company listed on Indian Stock Exchange
• Revenue of a company 36924crore in 2009
• Recently acquire zain in 10.7$ billion
• After acquire zain it operate in 18 countries.

GROUP 2 2
Integrated Telecom
Company
• Wireless Services
2G/3G
• Telemedia Services
Fixed Line
Broadband
DTH
• Enterprise Services
Carrier
Corporate
• Passive Infrastructure
Bharti Infratel
Indus Tower

GROUP 2 3
Vision 2020
• To build India's finest business conglomerate by 2020
• Supporting education of underprivileged children through Bharti
Foundation
Indian Telecom Sector
• India – Fastest growing market in World – 190 mn subscribers
• 4th largest mobile market growing at 6 mn Sub/month
• 3rd largest internet market, 4th largest by 2012
• Paying highest taxes and regulatory charges; Variable License fee

• Data revenues – 8.5% of service revenue against world avg of 16.5%

– Content Services – Music/Video etc
– Applications – m Commerce/PVR Ticketing
• Tele-density – From 2% in 2000 to 15.44% in 2006
• 23 Circles - 4 Categories ( Metro, A, B & C)
• Bharti Airtel – Largest player with presence in 23 Circles

GROUP 2 5
SWOT
Strengths Weakness
• Largest Telecom Player in • Price competetion with
India – 24% other players
• Strategic Alliance with other • Lack of emerging
stakeholders in Bharti Airtel
include Sony-Ericsson, Nokia market investment
- and Sing Tel opportunity
• Very focused on telecom
• Strong Financials
• acquisition

GROUP 2 6
SWOT
Opportunities Threats
• 3G services • India centric – Major
• Digitel tv services revenues from India
• new Acquisition • New players
• Latest technology and • Saturation in
low cost advantage. telephony services

GROUP 2 7
BCG Matrix for Bharti Airtel
HIGH

Mobile Services
LOW

HIGH LOW
GROUP 7 8
Competitors analysis
• Reliance communication (GSM+CDMA) (18.75%)
• Tata (DOCOMO)
• Idea
• Aircel
• MTNL
• BSNL (3G)
• VODAFONE (17.81%)
• Loop telecom (CDMA)
• MTS (Sistema shyam)

GROUP 2 9
Market share

10
 Customers analysis
• There are 44 crore telecom subscribers in India
• Airtel have Strong customers in corporate world
• Strong players in telecom sector
• Maximum revenue generate from wireless.
FINDING
• Airtel have a 24% of market share
• Most preferred brand
• Teledencity 15.6%

11
THANK YOU !!

GROUP 2 12