Type : Public (BSE: 532454)

Industry :Telecommunications
• Founded :7July 1995 (1995-07-07)
• Founder(s) :Sunil Bharti Mittal
• Headquarters :New Delhi, India
• Area served :South Asian & African countries
• Key people : Sunil Mittal(Chairman) and (MD)
Sanjay Kapoor(CEO)
• Products : Wireless,Telephone,Internet,
• Revenue :▲ US$ 7.254 billion (2009)[1]
• Operating income :▲ US$ 2.043 billion (2009)[1]
• Net income :▲ US$ 1.662 billion (2009)[1]
• Total assets :▲ US$ 11.853 billion (2009)[1]
• Employees :25,543 (2009)[1]
• Parent : Bharti Enterprises (63.56%),SingTel (32.04%),
Vodafone (4.4%
 INTRODUCTION
 Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is
an Indian company offering telcommunication services in 19 countries.
 Airtel is the market leader in India with over 100 million customers, 31.18%
market share & 481 million GSM mobile connections as of August 2010
 Bharti Airtel is the first Indian telecom serviceider to achieve this Cisco
Gold Certification
 Bharti Airtel is the world's third largest, single-country mobile
operator and fifth largest telecom operator in the world with a
subscriber base of over 180 million
 It is the largest cellular service provider in India, with more than
141 million subscriptions as of August 2010
 The company is structured into four strategic business units -
Mobile, Telemedia, Enterprise and Digital TV
 The businesses of Bharti Airtel are structured into two
main strategic groups - Mobility and Infotel.
 The Mobility business provides GSM mobile services in
all 23 telecommunications circles in India, while the
Infotel business group provides telephone services and
Internet access over DSL(Digital Subscriber Line) in 15
circles.
 The company complements its mobile, broadband, and
telephone services with national and international long-
distance services
 The company also has a submarine cable landing station
at Chennai, which connects the submarine cable connect
in Singapore.
Corporate Structure
 OBJECTIVE
• What marketing strategies the Airtel is
implementing to defend and increase the market
share.
• To find who are the competitors of the Airtel and
the market shares of the competitors and what
strategies Airtel is implementing to beat its
competitors.
• To find out how Airtel react to the technology
changes in the communications sector
 
 METHODOLOGY

PRIMARY DATA SOURCES 
Observation method, and
Experiment


SECONDARY SOURCE

Internet

Newspaper

Magazines

Others
 AIRTEL ENTERPRISE SERVICES
 Voice Services:-Bharti Airtel became the first private fixed-
line service provider in India. It is now promoted under the Airtel
brand
 Mobile Services:-Airtel’s mobile footprint extends across
the country in 21 telecom circles. It’s service standards compare
with the very best in the world
 Satellite Services:- Airtel Enterprise Services is a leading
provider of broadband IP satellite services and DAMA/PAMA
services in India
 Managed Data & Internet Services:- Internet,ATM,
Customised Solutions
 Managed e-Business Services:- our world-class
high tech Data Centres
 SWOT ANALYSIS
 STRENGTH
 Very focused on telecom.
 Leadership in fast growing cellular segment.
 Pan-India footprint.
 The only Indian operator & other than VSNL.
• WEAKNESS
 Price Competition from BSNL and MTNL
 Untapped Rural market
 OPPORTUNITIES
 The fast-expanding IPLC market.
 Latest technology and low cost advantage.
 Huge market.
 THREATS
 Competition from other cellular and mobile
operaters.
 Saturation point in Basic telephony service
 
 RECOMMENDATIONS

 PRICING:-
 IMPROVEMENT IN TECHNOLOGY:-
 ESTABLISHMENT OF DISTRIBUTION
CHANNELS:-
 UNTAPPED RURAL MARKET:-
 FINDINGS
• Strategic alliance
• Outsourcing
• Overseas Market
• Competition
• Brand Ambassador
• Leader in Telecom market
THANK YOU