PROJECT ON BHARTI AIRTEL LIMITED

1.
INTRODUCTION
(Company overview)
Incorporated on July 7, 1995, Bharti Airtel Ltd is a division of
Bharti Enterprises. The businesses of Bharti Airtel are
structured into two main strategic groups Mobility and Infotel.
The Mobility business provides GSM mobile services in all23
telecommunications circles in India, while the Infotel
business group provides telephone services and Internet
access over DSL in 15 circles. The company complements
its mobile, broadband, and telephone services with national
and international long-distance services. The company also
has a submarine cable landing station at Chennai, which
connects the submarine cable connecting Chennai and
Singapore. Bharti Tele-Ventures provides end-to-end data
and enterprise services to corporate customers by
leveraging its nationwide fibre-optic backbone, last mile
connectivity in fixed-line and mobile circles, VSATs, ISP and
international bandwidth access through the gateways and
landing station. All of Bharti Tele-Ventures' services are
provided under the Airtel brand. As of September 2005,
Bharti Tele-Ventures was the only company to provide
mobile services in all 23 telecom circles in India. By the end
of October 2005, Bharti Tele-Ventures was serving more
than 14.74 million GSM mobile subscribers and 1.10 million
broadband and telephone (fixed line) customers.

The equity shares of Bharti Tele-Ventures are currently listed

on the National Stock Exchange of India Ltd (NSE) and the
Stock Exchange, Mumbai (BSE). As of September 30, 2005,
the main shareholders of Bharti Tele-Ventures were: Bharti
Telecom Ltd (45.65%), a subsidiary of Bharti Enterprises;
Singapore Telecom (15.69%), through its investment division

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Pastel Ltd; and, Warburg Pincus (5.65%), through its

investment company Brentwood Investment Holdings Ltd).
Other shareholders with more than a 1% stake were: Citi
Group Global Markets Mauritius Pvt Ltd (2.99%); Euro
pacific Growth Fund (2.04%); Morgan Stanley & Co
International Ltd (1.93%); CLSA Merchant Bankers Ltd A/C
Calyon (1.33%); Life Insurance Corporation of India (1.34%);
and, The Growth Fund of America Inc (1.11%).Sunil Bharti
Mittal, the founder-chairman of Bharti Enterprises (which
owns Airtel), is today, the most celebrated face of the
telecom sector in India. He symbolises the adage that
success comes to those who dream big and then work
assiduously to deliver it. Sunil Bharti Mittal began his journey
manufacturing spare parts for bicycles in the late 1970s. His
strong entrepreneurial instincts gave him a unique flair for
sensing new business opportunities. In the early years,
Bharti established itself as a supplier of basic telecom
equipment. His true calling came in the mid 1990s when the
government opened up the sector and allowed private
players to provide telecom services. Bharti Enterprises
accepted every opportunity provided by this new policy to
evolve into India's largest telecommunications company and
one of India's most respected brands. Airtel was launched in
1995 in Delhi. In the ensuing years, as the Airtel network
expanded to several parts of India, the brand came to
symbolise the very essence of mobile services.
1.1Product
Airtel provides a host of voice and data products and
services, including high-speed GPRS services. Airtel also
offers a wide array of 'postpaid' and 'prepaid' mobile offers,
with a range of tariff plans that target different segments. A
comprehensive range of value-added, customized services
are part of the unique package from Airtel. The company's
products reflect a desire to constantly innovate. Some of
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these are reflected in the fact that Airtel was the first to
develop a 'single integrated billing system' Airtel comes to
you from Bharti Airtel Limited -a part of the biggest private
integrated telecom conglomerate, Bharti Enterprises. Bharti
is the leading cellular service provider, with an all India
footprint covering all 23 telecom circles of the country. It has
over 21 million satisfied customers. Bharti Enterprises has
been at the forefront of technology and has revolutionized
telecommunications with its world class products and
services. Established in 1976, Bharti has been a pioneering
force in the telecom sector with many firsts and innovations
to its credit. Bharti has many joint ventures with world
leaders like Singtel (Singapore Telecom); Warburg Pincus,
USA; Telia, Sweden; Asian infrastructure find, Mauritius;
International Finance Corporation, USA and New York Life
International, USA. Bharti provides a range of telecom
services, which include Cellular, Basic, Internet and recently
introduced National Long Distance. Bharti also manufactures
and exports telephone terminals and cordless phones. Apart
from being the largest manufacturer of telephone
instruments in India, it is also the first company to export its
products to the USA. Airtel's journey to leadership began in
Delhi in 1995. Since then, Airtel has established itself across
India in sixteen states covering a population of over 600
million people. Airtel will soon cover the entire country
through a process of acquisitions and green field projects.
With a presence in over 1,400 towns, Airtel today has the
largest network capacity in the country. In the last nine years
Airtel has achieved many firsts and unique records: it was
the first to launch nationwide roaming operations, it was the
first to cross the one million and the five million customer
marks. It was also the first to launch services overseas.
There are other 'firsts' credited to Airtel -many of them in the
area of innovative Products and services. Today, Airtel
innovates in almost everything that it presents to the market.
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An excellent example is Easy Charge -India's first paperless

electronic recharging facility for prepaid customers. As
evidence of its fine record, Airtel has also been conferred
with numerous awards. It won the prestigious Techies Award
for 'being the best cellular services provider' for four
consecutive years between 1997 and 2000 -a record that is
still unmatched. And in 2003, it received the Voice & Data
Award for being 'India's largest cellular service provider',
amongst others. As part of its continuing expansion, Airtel
has invested over Rs. 1,065 billion in creating a new telecom
infrastructure. In 2003/04, Bharti Tele-Ventures earned a
Gross profit of Rs. 16 billion on revenues of Rs. 50 billion.

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1.2.CORPORATE STRUCTURE

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2.
OBJECTIVE OF STUDY
 To study the consumer trends in telecommunication
sector.
 To study consumer decision-making & preferences.
 To study marketing strategies adopted by Airtel.
 To study the level of customer satisfaction in Airtel.
 To study the market potential.
 To study customer purchase decision behaviour.
 To understand the needs of different consumer
segments. Comparative study
of different mobile companies.

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3.BUSINESS STRATIGIES OF BHARTI

AIRTEL
3.1.PROMOTIONAL   STRATEGY
Airtel to “Touch Tomorrow” with a new brand vision. The
Bharti Mobile promoted AirTel cellular service will go in for
repositioning of its brand image. The new brand ethos is
portrayed in two distinct fashions - the tag line "Touch
Tomorrow", which underscores the leading theme for the
new brand vision, followed by "The Good Life", which
underscores a more caring, more customer centric
organization. Aimed at re-engineering its image as just
simply a cellular service provider toan all out information
communications services provider, Touch Tomorrow is
meant to embrace the new generation of mobile
communication services and the changing scope
of customer needs and aspirations that come along with it.
The new communication is about a new dimension in the
cellular category that goes beyond the Internet, SMS,
roaming, IVRS, etc but which engulfs the whole gamut
of wireless digital broadband services that will constitute
tomorrows cellular services. The new campaign is in two
phases - the first of which will communicate overall
brand philosophy and the second products and services.
According to Mr. Jagdish Kini, Chief Operating Officer, Bharti
Mobile Limited, Karnataka "We are adopting a new
brand- platform - Touch Tomorrow - not only to reflect our
corporate ethos but also business strategy". The new identity
will have the logo in Red, Black and White colours along with
lower case typography to convey warmth. AirTel will
incorporate the latest branding in all of its communication
and will soon be going in for an enhanced promotional drive
to establish the brand's presence.

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3.2.COMPETITIVE   SITUATION
Airtel launched its services before Essar and skimmed the
market picking up the bulk of the high usage premium
clients. This is a very competitive industry with the two
companies differentiating either on value-added services or
price. Airtel is perceived as the high quality provider and has
a premium image. Essar, on the other hand, is perceived as
the lower end service provider. Airtel positions itself as the
market leader on the basis of the number of subscribers.
Essar is trying to counter this by emphasizing on the reach
of its network and the quality of its service. However, Essar
is somewhat not been very success full largely due to the
inconsistency in advertising. To promote themselves, both
the players have been dependent on tactical advertising
However, they have restrained from using comparative
advertising Hoardings have been a very popular medium for
carrying the advertisements Airtel has also been advertising
on television using the Bharti Telecom name.

3.3.MARKET SEGMENTATION
Segmentation is beneficial because of better predictability of
the target consumer group, minimization of risk exposure,
better ability to fine-tune a product / service to the
requirement of target buyer and the resultant ease in
designing a proper designing marketing mix strategy In this
case segmentation is on the bade of income In evaluating
different market segments the company looks at two factors
The overall attractiveness of the segments and the
company’s objectives & resources The present market for
Cellular phones, pagers and conventional phones is as
follows.

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premium middle economy

upper lower upper lower upper lower
Cellular X X X - - -
phones
pager X X X X - -
Conventional X X X X X -
phones

TARGET MARKET SEGMENT

Airtel has targeted the premium and upper middle class. The
rationale behind it is that only those segments should be
targeted who value time and have the paying capacity. It Is
also planning to target the business tourists during their stay
in the capital About 60% of the clientele are top
executives of corporate houses. About 15% are foreign
organizations and the rest are professionals and small
businessmen. During the introduction stage there was
intense pressure to get consumers across to hook up with
their brand, because getting them to switch brand loyalty
later would be hard So far Airtel marketers have been
concentrating totally on the business executive class but
now that the basic viable volumes has beer) built up and
prices have declined to a certain extent they are planning to
venture further a field.
POSITIONING
The product is sought to be positioned as a business
efficiency tool. a lifestyle revolution and a status symbol
The emphasis is to remove misconception that the cell
phone is an expensive means of communication and drive
home the point that the cell phone is actually a day-to-day
utility.

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3.4.PRODUCT POLICY AND PLANNING

The product or service is the heart of the marketing mix.
Without a product or a service customers' needs cannot
be satisfied. The basic product promise by Airtel is mobility.
Airtel's main marketing strategy is to be a first mover all
the time. It has recognized the significance of
making the first move because in the field of
Communication & Information Technology changes
occur at a tremendous pace. Effective
product segmentation hasto be carried on continu-ously
because basic services can be and will be copied and in
time become expected component of the product. Airtel
seeks to carry out this segmentation through provision of
new information services and making new facilities
available. The product policy and planning depends on the
stage
of t h e   p r o d u c t   l i f e   c y c l e . A t p r e s e n t   t h e   c e l l u l a
r   p h o n e   m a r k e t   h a s   r e a c h e d   t h e maturitystage.Sin
ce, the premium segment is nearing saturation the company
targeting the upper middle and middle-middle class. In
order to do so Airtel is trying to optimize the price
performance package by offering suitable "product
bundling".This involves the selection of the suitable h
ardware (handset)and its software (itsservices.) with
reasonable price in order to deliver maximum price
performance to its customers. In addition, it offers free
Airtime services and other concessions to make the
prices and thus the product more attractive. It has also
opened a 24 hours customer service. Only price doesn't
serve as an effective differentiator, value added services
become the effective differentiator. The "Value Added
Services" provided from Airtel are:-

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i). Voice Mail service: This system is similar to the

answering machine - if the user is not able to answer a
call for some reason the caller can leave messages in
the voice mail box which can be later retrieved by the
user
ii) Short Message Service:The short message service is
like a two-way pager. It gives an option of sending
andrecei vi ng  text   messages   di rectl y  from   onemobi
l e  phone   to   another   wi thout  the intervention of an
operator.
iii) Mobile Fax 1 Data Service: This service helps the
subscriber to send and receive Faxes, access E-mail,
download computer files from other systems and remotely
log on to another computer and surf the Internet.
iv) Cash Card: The cash card is a pre-paid and pre-activated
card which allows the buyers to buy air time in advance. All
it requires is the payment of an initial amount. This is a
useful service for  people who travel to Delhi often and
those who want to control the expenses on their calls.
v) Caller ID: Displays calling person's number.
vi) Outgoing call restriction: To prevent or limit outgoing
calls, for example, in peak hours. Also possible to
exclude one or several countries or any geographical
region, to permit only local calls, or to limit the outgoing calls
to a listed number.
vii) Call forward: Incoming calls can be forwarded to another
fixed or mobile phone.

Besides these some other services provided by Airtel are –

Call conferencing, Call Broadcast et cetera. It is in the
operators -Interest that they not only get many subscribers

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but also get them to use the mobile facility frequently. In the
early stages getting increases to subscribe may be easier
than getting them to talk since they will find it costlier to
use the mobile phone as compared to a conventional
phone [if is believed that initially cell phones would
be used buy]

viii) Roaming Facility: Roaming facility is available while the

subscriber is travelling. The billing is done in
thehome   netw ork   (D el hi ).R oami ng  faci li tyi s   avai l a
bl e  manual l y*  as   wel l  as   semi - automatically. Once as
subscriber is In any other city or country, where a GSM
network is available, simply insert the SIM card of the
local operator Into your handset and start talking.
•Manual Roaming means a separate SIM card is provided
for each city
•Semi automatic roaming means one card has the facility for
different cities.

3.5.AIRTEL'S MARKETING ORIENTATION
Since this is a high-involvement expensive product, the
service provider has to fully take care of the customers.)
They take personal responsibility to "get" the answer for any
problem faced by the customer b) They anticipate
customers' problems and take pro-active steps to prevent
them) They give answers to the questions & requests,
quickly & efficiently) They have a positive tone & manner
while interacting with customers’) They end the interaction
on a positive or a humorous note-making the last30 second  
Airtel realizes that attracting people 'Is easy
but converting them into loyal customers is hard,
hence emphasis is on maintaining a “Smiling
and a Friendly Atmosphere” to please and retain the
customer.
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3.6. PRICE AND PRICING POLICY

AIRTEL has realized that the Indian market is price
sensitive. Therefore it care of the has come up with various
innovative tariff schemes to take needs of different
category of customers-Generally, the cellular services
are more expensive than the landline based telephone
services. This is due to the reason that the operating
companies are required to pay a fee to the government for
using airtime.

3.7.MARKETING STRATEGY A D O P T E D B Y
BHARTI AIRTEL
Bharti has spent a considerable amount on advertising its
mobile phone service, Airtel. Besides print advertising, the
company had put up large no of hoardings and kiosks in and
around Delhi. The objective behind designing a promotion
campaign for the ‘Airtel’ services is to promote the brand
awareness and to build brand preferences. It is trying to set
up a thematic campaign to build a stronger brand equity for
Airtel. Since the cellular phone category itself is too
restricted, also the fact that a Cellular phone is a high
involvement product, price doesn't qualify as an effective
differentiator. The image of the service provider counts
a great deal. Given the Cell phone category, it is the
network efficiency and the quality of service that becomes
important. What now the buyer is looking at is to get
the optimum price-performance package. This also serves
as an effective differentiator Brand awareness is spread
through the' campaigns and brand preference through brand
stature. Airtel's campaign in the capital began with a series
of 'teaser' hoardings across the city, 'bearing just the
company's name and without explaining what Airtel was. In
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the next phase the campaign associated Airtel with

Cellular only thereafter was the Bharti Cellular connection
brought up. Vans with Airtel logos roamed the city, handing
out brochures about the company and its services to all
consumers. About 50,000 direct callers were sent out. When
the name was well entrenched in the Delhiites’s mind, the
Airtel campaign began to focus on the utility of Cellphone.
Inthe first four months alone Airtei's advertisement spend
exceeded Rs. 4 crores. As of  today the awareness level Is
60% unaided. This implies that if potential or knowledgeable
consumers are asked to name a Cellular phone service
provider that is on the top of his/her mind 60% of them would
name Airtel. As for aided it -is 100%(by giving clues and
hints etc.).Brand strength of a product or the health of a
brand is measured by the percentage score of the brand on
the above aided and the unaided tests. The figures show
that Airtel is a healthy and a thriving brand. Every company
has a goal, which might comprise a sales target and a game
plan with due regard to Its competitor. Airtel's campaign
strategy is designed keeping in mind its marketing strategy.
The tone, tenor and the stance of the visual ads are
designed to convey the image of a market leader in terms of
its market share. It tries to portray the image of being a "first
mover every time" and that of a "market leader". The status
of the product in terms of its life cycle has just reached the
maturity stage in India. It is still on the rising part of
the product life cycle curve in the maturity stage. The
diagram on the left hand side shows the percentage of the
users classified into heavy, medium and low categories. The
right hand side shows the revenue share earned from the
three types of users.
Airtel, keeping in mind the importance of the customer
retention, values its heavy users the most and constantly
indulges in service innovation. But, since heavy users

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comprise only 15 -20% of the population the other segment

cannot be neglected. The population which has just realized
the importance of cellular phones has to be roped in. It is for
this reason that the service provider offers a plethora of
incentives and discounts. Concerts like the "Freedom
concert" are being organised by Airtel in order to promote
sales. The media channel is chosen with economy in mind.
The target segment is not very concrete but, there is an
attempt to focus on those who can afford. The print
advertisements and hoarding are placed in those strategic
are as which most likely to catch the attention of those who
need a cellular phone. The product promise (which might
cost different1 higher) is an important variable in determining
the target audience. Besides this, other promotional
strategies that Airtel has adopted are
 People who have booked Airtel services have been
treated to exclusive premiers blockbuster movies.
Airtel has tie-up with Lufthansa to offer customer bonus
miles on the German airlines frequent flier's programs
 There have been educational campaigns, image
campaigns, prelaunch advertisements,
launchadvertisements,congratulatoryadvertisements,
promotional advertise-ments, attacking advertisements
and tactical advertisements.
 & now days airtel is targeting the young generations by
providing special packs to young generations as there
requirement. And they promiting their product by
campaign or advertisement carrying slogan “HER EK
FRIEND JARURI HOTA HAI”

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3.8.PRODUCT LIFE CYCLE

The pattern of cellphone subscriber growth observed
elsewhere in the world reveals that the growth in the
market is Initially slow followed by a sharp acceleration, but
so far that has not happened in India. As far as the Product
Life Cycle is concerned. Indians are at the beginning of the
maturity stage.

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4.
SWOT ANALYSIS

Following is the SWOT Analysis for AIRTEL

STRENGTH WEAKNESS
i) Price Competition from
i) The fast-expanding i)BSNL
Competition
and MTNLfrom other
IPLC Cellular and mobile
ii) Untapped operators.
Rural market
Market. ii) Saturation point in Basic
ii) Latest technology and Telephony service.
low
Cost advantage.
iii) Huge market.

OPPORTUNITIES
THREATS
i) Very focused on
telecom.
ii) Leadership in fast
growing cellular segment.
iii) Pan-India footprint.
iv) The only Indian
operator, other than
VSNL, that has an
international
Submarine cable.

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STRENGTH

1) Very Focused On Telecom Bharti Airtel is largely

focused on the telecom, around 93% of the total revenue
comes from telecom (Total telecom revenue Rs 3,326).
2) Leadership In Fast Growing Cellular Segment Airtel is
holding leadership position in cellular market. Bharti Airtel is
one of India's leading private sector providers of
telecommunications services based on an aggregate of
27,239,757 customers as on August 31, 2006, consisting of
25,648,686 GSM mobile and 1,591,071 broadband &
telephone customers.
3) Pan India Footprint Airtel offers the most expansive
roaming network. Letting you roam anywhere in India with its
Pan-India presence, and trot across the globe with
International Roaming spread in over 240 networks. The
mobile services group provides GSM mobile services across
India in 23 telecom circles, while the B&T business group
provides broadband & telephone services in 92 cities.
4) The Only Operator In India Other than VSNL Having
International Submarine Cables Airtel, the monopoly
breaker shattered the Telecom monopoly in the International
Long Distance space with the launch of International
Submarine cable Network i2i jointly with Singapore
Telecommunications Ltd. in the year 2002. This has brought
a huge value to the IPLC customers, delivering them an
option besides the incumbent carrier, to connect to the
outside world.

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WEAKNESS
1) Price Competition from BSNL and MTNL Airtel is tough
competition from the operators like BSNL and MTNL as
these two operators are offering services at a low rate.
2) Untapped Rural market. Although Airtel have strong
Presence Throughout the country but still they are far away
from the Indian rural part and generally this part is covered
by BSNL so indirectly Airtel is loosing revenue from the rural
sector.

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OPPORTUNITIES
1) The Fast Extending IPLC Market An IPLC (international
private leased circuit) is a point-to-point private line used by
an organization to communicate between offices that are
geographically dispersed throughout the world. An IPLC can
be used for Internet access, business data exchange, video
conferencing, and any other form of telecommunication.
Airtel Enterprise Services and SingTel jointly provide IPLCs
on the Network i2i. The Landing Station in Singapore is
managed by SingTel and by Airtel in Chennai (India). Each
Landing Station has Power Feeding Equipment, Submarine
Line Terminating Equipment and SDH system to power the
cable, add wavelengths and convert the STM-64 output to
STM-1 data streams respectively.
2) LATEST Technology & Low Cost Advantage the costs
of introducing cellular services for Airtel are marginal in
nature, as it needs Only to augment its cellular
switch/equipment capacity and increase the number of base
stations. The number of cities, towns and villages it has
Covered already works to its advantage as putting more
base stations for cellular coverage in these areas comes
with negligible marginal cost. Besides such cost advantages,
it has also other cost advantages for the latest cellular
technology. As a late entrant into the cellular market, it has
dual advantage of latest technology with modern features,
unlike other private cellular operators who started their
service more than 4-5 years back and low capital cost due to
advantages of large scale buying of cellular
switch/equipment.
3) Huge market The cellular telephony market is presently
expanding at a phenomenal / whopping rate every year and
there is still vast scope for Airtel to enter /expand in this

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market. Besides there is a vast rural segment where the

cellular services have not made much headway and many
customers are looking towards Airtel for providing the
service to them. With its wide and extensive presence even
in the remotest areas, Airtel poised to gain a big market
share in this segment when it expands cellular services into
the rural areas.

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THREATS
1) Competition from other cellular It is time for BSNL to
improve/expand its cellular services. Fierce and cut-throat
competition is already in place with the markets ever abuzz
with several tariff reductions and announcement of attractive
packages, trying to grab most of the ‘mind share’ of the ‘king’
-‘the consumer’, whose benefits are increasing with passing
of everyday. If BSNL is not innovative and agile, its cellular
service will be a flop. It needs to be proactive with attractive
packaging, pricing and marketing policies lest its presence in
the market be treated with disdain by the private cellular
companies. The launch of WLL services by Reliance
Infocomm has aggravated the situation.
2) Market Maturity In Basic Telephony SegmentAlthough
Airtel entered in the basic telephony market it’s a biggest
there for the company as the basic telephony market has
reached.

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5.
CONCLUSION

1) Strategic alliance The Company has a strategic alliance

with SingTel. The investment made by SingTel is one of the
largest investments made in the world outside Singapore in
the company. The company also has a strategic alliance with
Vodafone. The investment made by Vodafone in Bharti is
one of the largest single foreign investments made in the
Indian telecom sector. The company’s mobile network
equipment partners include Ericsson and Nokia. In the case
of the broadband and telephone services and enterprise
services (carriers), equipment suppliers include Siemens,
Nortel, Corning, among others. The Company also has an
information Technology alliance with IBM for its group-wide
information technology requirements and with Nortel for call
center technology requirements.
2) Outsourcing the call center operations for the mobile
services have been outsourced to IBM Daksh, Hinduja TMT,
Teletech & Mphasis.
3) Overseas Market Airtel is looking for overseas market
and already started operation in Nigeria and Seychelles.
4) Competition Airtel is facing strong completion from MTNL
and BSNL in spite of the fact they are far away from airtel
technologically but these two have a inside rach in rural and
urban area and have low tariff Rates.
5) Leader in Telecom market Airtel is holding a position of
Market Leader by having 21 percent of the total market
share.

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SUMMARY

This report on Bharti Airtel is done to find out certain

objective regarding the strategic approach Adopted by Airtel
to stand strongly in the competitive telecom market. Airtel’s
business strategies are analyses using models like SWOT
analysis. The outcomes of these models are properly
analyzed to find out the various aspects like companies
position and competitors position in the market. This report
on Airtel not just give description about the company but it
also talks about the various marketing strategy adopted by
the company. SWOT analysis of Airtel helps to find out the
weak points of the company and to find out the way to
overcome this problem.
From this study we get airtel is leading cellular company &
its business strategies are better than the its competitors.

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6.
RECOMMENDATIONS

After the complete analysis of entire STUDY we put forward

a set of Recommendations which are as follows:
1) PRICING Depending on the market conditions /
competition from cellular or wll-mobile service providers and
also to suit local conditions, there should be flexible pricing
mechanism (either at central or local level).
2) IMPROVEMENT IN TECHNOLOGY Airtel should
immediately shift to third generation switches by replacing its
c-dot switches. This will improve the quality of service to
desired level and provide simultaneous integration with the
nationwide network. The special distribution of the
transmission Towers should be increased to avoid “no signal
pockets”
3) ESTABLISHMENT OF DISTRIBUTION CHANNELS
Airtel should establish widespread and conspicuous
distribution to match that of the competitors. The distribution
network shall make the product visible and available at
convenient locations.
4) UNTAPPED RURAL MARKET large part of Indian rural
market is still untapped therefore airtel is required to bring
that area under mobility.

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PROJECT ON BHARTI AIRTEL LIMITED

7.
BIBLIOGRAPHY

IPCL International Private Leased Circuit

BSNL Bhart Sanchar Nigam Ltd
MTNL Mahanagar Telephone Nigam Ltd
TRAI Telephone Regulatory Authority Of India

REFERENCE
 www.airtelworld.com
 www.airtel-broadband.com
 www.trai.gov.in
 www.hindustantimes.com
 www.google.com
 www.Wikipedia.org

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