Executive Summary

This report explains about the Bharti Airtel Limited,which is one of

Indias leading private sector providers of telecommunications services having 45 million customers.Bharti Airtel has been rated among 10 best performing companies in the world in the Business Week IT 100 list. Bharti Airtel is structured into three strategic business units - Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The B&T business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtels high-speed optic fibre network currently spans over 43,500 route Kms covering all the major cities in the country. The company operates two international landing stations in Chennai that connect two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. With more than 46 million total subscribers, Bharti Airtel is Indias largest integrated private telecom operator with services in the mobile, broadband and telephone sectors. The operator is targeting for 125 million subscribers by 2010.
BUSINESS HISTORY Sunil Bharti Mittal founded the Bharti Group in 1983, Sunil Mittal was made an agreement with Germany's Siemens to manufacture the company's push-button telephone models for the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones. This makes Sunil Mittal to expand his manufacturing capacity in the telecommunications market. early 1990s Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom. In 2005, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel is the largest cellular service provider in India and fifth largest in the world.

Airtel was launched in 1995 in Delhi. In the ensuing years, as the Airtel network expanded to several parts of India, the brand came to symbolize the very essence of mobile services. Airtel provides a host of voice and data products and services, including high-speed GPRS services. Airtel

also offers a wide array of 'postpaid' and 'prepaid' mobile offers, with a range of tariff plans that target different segments. A comprehensive range of value-added, customized services are part of the unique package from Airtel. The company's products reflect a desire to constantly innovate. Some of these are reflected in the fact that Airtel was the first to develop a 'single integrated billing system.

Business profile Our Vision By 2015 airtel will be the most loved brand, enriching the lives of millions. " Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company." About the Company Bharti Airtel is the largest wireless service provider in our country and the 5th largest integrated telecom operator in the world. It has presence in all the 22 telecom circles in India It also offers broadband, IPTV & digital TV services. The company had an aggregate of 220.9 million subscribers as of march 31, 2011 including 211.9 million mobile service customers. It provides long distance connectivity both nationally and internationally. All these services are rendered under brand name of Airtel. The company also deploys, owns and manages infrastructure pertaining to telecom operations under its subsidiary bharti infratel ltd that also owns 42% of Infra towers ltd. Bharti airtel had 200 million customers across its operations.

Partners Network Equipment Mobile Services Telemedia Services Nokia, Ericsson, Huawei Siemens, Nortel, Wipro, Cisco IBM

Information Technology

Call Centre Operation Equity Partner {Strategic}

IBM Daksh, Hinduja TMT Singtel

OWNERSHIP AND MANAGEMENT : BOARD OF DIRECTORS: Chairman and MD : Sunil bharthi mittal CEO(india and south asia) : Sanjay kapoor CEO(international)& JMD : Manoj kohli President B2C : K.Srinivas President B2B : Drew Kelton Executive director (HR) : Krish Shankar Executive director (supply chain) : S.Asokan Operations director west and national distribution Raghunath mandawa Operations director north, east &Bangladesh : Ajai puri Director network services group : Jagbir singh Chief finance officer : Nilanjan Roy Operations director south and srilanka : Vineet Taneja Director legal and regulatory : Jyoti pawar Director IT : Amritha gangotra Director innovations & IT (india /south asia & Africa ) Dr.Jai menon CFO (india /south Africa & Africa ) B.Srikanth

Group director internal assurance Shamini Ramalingam Director - global brand(india /south asia & Africa) Bharat Bambawale Name Bharti Airtel Limited. business description Air tel provides GSM mobile services in all the 22 telecom circles in India, Srilanka, Bangladesh and now in 16 countries of Africa and also Provides telemedia services (fixed line and broadband services through DSL) in 87 cities in India. Provides an integrated suite of Enterprise solutions, in addition to providing long distance connectivity both Nationally and Internationally. It also offer DTH and IPTV Services Established July 07, 1995, as a Public Limited Company ISIN INE397D01024 proportionate revenue Rs. 172,698 million (ended September 30, 2011-Audited) Rs. 152,310 million ( ended September 30, 2010-Audited) As per IFRS Accounts proportionate EBITDA Rs. 58,151million ( ended September 30, 2011 - Audited) Rs. 51,377 million ( ended September 30, 2010- Audited) As per IFRS Accounts shares in issue 3,797,530,096 as at September 30, 2011 Listings Bombay Stock Exchange Limited (BSE) National Stock Exchange of India Limited (NSE) stock exchange symbol NSE BHARTIARTL BSE 532454 MILESTONES 2008 2009 : "Best Telecom Company" at the NDTV Profit Business Leadership Awards.

'Best Content Service Award' for its Farmer Information Dissemination Platform for bharti airtels joint venture with IFFCO, IKSL (IFFCO Kisan Samachar) - World Communications Awards 2008. 2009 2010 : airtel ranked second in the Economic Times-Brand Equity Most Trusted Brand Survey 2009. bharti airtel ranked Indias second most valuable company, by Business Today in 2009. bharti airtel listed in Forbes Asias Fabulous 50 companies, 2009 on number sixth position. 2010 2011 : bharti airtel has received the prestigious Businessworld-FICCI-SEDF Corporate Social Responsibility Award 2009-2010. The FICCI Socio Economic Development Foundation (FICCI-SEDF) and Businessworld CSR award.

PRODUCTS: Airtel tv Airtel Landline Airtel Postpaid Airtel Blackberry Phones Airtel I Phones Airtel Data cards Bharti AXA Life Insurance

CORPORATE GOVERNANCE Good Corporate Governance practices are characterised by a firm commitment and adoption of ethical practices by an organisation in all its dealing with a wide group of stakeholders At Bharti Airtel, corporate governance practices are based on the following broad principles with the objective of adhering the highest standard of governance through continuous evaluation and benchmarking. Well-experienced and diverse Board of directors, with expertise across global finance, telecommunication, banking, administrative services and consulting; Adoption of transparent procedures and practices; High levels of disclosures for dissemination of corporate, financial and operational information to all its stakeholders; Adoption of policy on tenure of directors, rotation of auditors and a code of conduct for directors and senior management;

 A formal induction schedule for new Board members that enables them to meet individually with the senior management team; Reviewing regularly and establishing effective meeting practices that encourage active participation and contribution from all members; CORPORATE GOVERNANCE RATING In 2011, CRISIL has reviewed corporate governance practices adopted by the Company and has re-affirmed its Governance and Value Creation (GVC) rating CRISIL GVC Level 1.

PHILOSOPHY:

New corporate brand philosophy - An extension from high growth group re-structuring announced recently. Launches new credo of "Building Telecom. Building Partnerships". New corporate philosophy - A commitment to further strengthen relationships with stakeholders . . . . including customers New brand philosophy inspired by the global telecom revolution that brings the world together as 'one' Bharti brand identity and campaign to have a new younger and global look & feel New brand architecture showcases the AirTel brand as the lead driver for all telecom services in the group.

VALUE SYSTEM: PARTNER PERFORMANCE MANAGEMENT PARTNER SCORECARD DELIVERY SYSTEM AND PROCESSES PARTNER AUDIT MANAGEMEN SYSTEM QUALITY SYSTEM PRODUCTION CAPABILITY RESEARCH AND DEVELOPMENT

INSIGHT GAINED: Bharti Airtel's subscriber base has grown from 137.0 mn in Mar 2010 to 220.9 mn in Mar 2011, a phenomenal growth of 61.2%

The telecom operator has bagged 3G spectrum in 13 out of the 22 circles in India and plans to offer these services in all these circles (covering 65-70% of its subscriber base) by the end of March 2011. Bharti has 32,792 towers under Bharti Infratel and 108,586 towers unders Indus at the end of FY2011. The total minutes on network have increased from 182,001 million minutes in Q4FY10 to 240,245 mn mins in Q4FY11. Bharti Airtel has 92% active customers, the maximum in the industry The company enjoys one-fourth of the rural market share and is focused on increasing it further.