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Bpme 6093 Modenas Combine Last

Bpme 6093 Modenas Combine Last

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Published by: jibamcomot on Apr 25, 2010
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08/01/2012

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BPME 6093 ENTREPRENEURSHIP DEVELOPMENTEVOLUTION OF GREAT COMPANY
MODENAS (MOTORCYLE & ENGINE NATIONAL)
Analyze Modenas business opportunity based on Barringer and Ireland’s for essential qualities of an opportunity
What are the primary factors that you believe most significantly contributed tocompany becoming a great company? You must identify what you consider to bethe main factor.
How this company attain its today’s achievement? Why have they endured?
How would you compare the founder(s) of this company with the founders of other companies, either international or local well known companies that you arefamiliar with?
What lesson do you draw from the evolution of this company that you apply toyour own business career?
 
REASON WHY WE CHOOSE MODENAS AS OUR ASSESSMENT FOR THETERM PAPER ASSIGNMENT.
Motosikal Dan Enjin Nasional Sdn. Bhd (MODENAS) has been chosen sinceit is one the Malaysian great company. MODENAS was established in tandemwith Malaysia's efforts to achieve industrialized nation status, nowubiquitously known as Vision 2020.
 
MODENAS, one of the companies thatwere created under the national automotive project undertook theresponsibility to acquire the technology to manufacture and producemotorcycles, scooters and small application engines.DRB-HICOM Berhad, the nation’s automotive conglomerate, was given thetask to head the project and with an investment of RM400 million, theMODENAS
 
 project was one of the fastest completed projects in the DRB-HICOM stable of companies.
 
MODENAS
'
achievements, from the first daythe idea was mooted until the day the first model was introduced to the localmarket and then to the international market, were achieved through the sheer dedication and hard work of the management team and all the staff of MODENAS
.
MODENAS
 
motorcycles are distributed by its wholly-ownedsubsidiary, EDARAN MODENAS SDN. BHD.(EMOS)
.
DRB-HICOM Berhad, the nation’s automotive conglomerate, was given thetask to head the project and with an investment of RM400 million, theMODENAS
 
 project was one of the fastest completed projects in the DRB-HICOM stable of companies.
 
MODENAS
'
achievements, from the first daythe idea was mooted until the day the first model was introduced to the localmarket and then to the international market, were achieved through the sheer dedication and hard work of the management team and all the staff of MODENAS
.
MODENAS
 
motorcycles are distributed by its wholly-ownedsubsidiary, EDARAN MODENAS SDN. BHD.(EMOS)
.
 
ANALYSE BUSINESS OPPORTUNITY BASED ON BARRINGER ANDIRELAND:
According to Barringer and Ireland’s, there are four essential qualities of anopportunity. It is attractive, durable, timely and anchored in a product, service or  business that creates or adds value for its buyer or end user. Basically, the entrepreneurialopportunity is a situation in which a person can exploit a new business idea that hasthe potential to generate a profit. Baron & Shane identify that opportunities generallyarise from two major sources, the information people have that helps them to recognizenew business opportunity and changes in the external world that generate opportunity.In analyzing MODENAS’s business opportunity referring to the Barringer and Ireland’sfour essential qualities of an opportunity, MODENAS is very ‘timely’ project where itis in
 
tandem with Malaysia's efforts to achieve industrialized nation by 2020.It can also been recognize as the business opportunity that are related tochanges in external world. For MODENAS, at that particular moment, therewere changes in government’s plan in adding national automotive project.MODENAS was mooted by YAB Tun DR Mahathir Mohamad as he can barely see that MODENAS could success under national automotive project.At that moment, Malaysia just launches our nation car producer, PROTON for several years and it is the time to manufacture and produce motorcycles,scooters and small application engines.MODENAS is also a durable project where the company is under the nationalautomotive project. Government has taken an initiative to produce nationalmotorcycle project after a success of Malaysian national automotivemanufacturer, PROTON. It is also an advantage for MODENAS to be headed by DRB-HICOM, a successful conglomerate in Malaysia. Part of that, 19% of the MODENAS shares were owned by Kawasaki Heavy Industries, a

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