Winter Semester 2019-20

CORPORATE SOCIAL RESPONSIBILITY

(BMT1019)
(SLOT-C1+TC1)

J-COMPONENT

REVIEW-1
COMPANY NAME - MAHINDRA AND MAHINDRA LTD

TEAM MEMBERS:
19BBA0050 AMITH
19BBA0053 KIRTHIKA
19BBA0055 HARSHITHA
19BBA0059 PALAKH
19BBA0061 GRESHMA
19BBA0065 SHREYA
19BBA0067 MADHAVAN
19BBA0069 VASEEGARAN
 BRIEF HISTOTY
MAHINDRA AND MAHINDRA LIMITED

Kailash Chandra Jagdish Chandra Malik Ghulam

Mahindra Mahindra Muhammad
• Mahindra & Mahindra was founded as a steel trading company on October 1945 in Ludhiana as
Mahindra & Muhammad by brothers Kailash Chandra Mahindra, Jagdish Chandra Mahindra and
Malik Ghulab Muhammad.
• After India’s Independence, Pakistan has formed and Muhammad has emigrated to Pakistan and he
acquired citizenship in Pakistan and settled in Lahore and in 1949 he became the first Finance
Minister in Pakistan.
• Therefore, the Company has changed its name into Mahindra & Mahindra Limited In 1948.
• It is an Indian multinational car manufacturing corporation headquarter in Mumbai, Maharashtra,
India.
• Products of M&M are automobiles, commercial vehicles and two-wheelers.
• It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in
the world.
• The company has soon established As the Jeep manufacturers of India And the company later commenced by
manufacturing Light Commercial Vehicles(LCVs) and Agricultural Tractors.
• As on 31 March 2018, the company had 41,673 employees of it 20,806 were temporary employees,
apprentices and trainees. It also had 690 (3%) permanent female employees on the same date.

M&M LTD has:

11 SECTORS
22 INDUSTRIES
AND
+150 COMPANIES in
+100 COUNTRIES
 SOME INDUSTRIES OF
MAHINDRA AND MAHINDRA LIMITED

• Mahindra Aerospace • Mahindra defence systems

• Agri Industry • Mahindra Consulting Engineers

• Automotive vehicles
• Mahindra Tractors
• Mahindra Marine Private Ltd
• Mahindra Holidays and Resorts India Ltd
• Mahindra Susten
• Information Technology
• Mahindra construction Equipment
• Steels
• Trucks and Buses

• Two-wheelers
STAGES OF DEVELOPMENT
 1948-1962
• Mahindra & Mohammed becomes Mahindra & Mahindra

• Ghulam Mohammed moves to Pakistan post partition and goes on to become the country's first Finance
Minister. Mahindra & Mohammed subsequently changes its name to Mahindra & Mahindra.

• Mahindra & Mahindra goes public

• M&M ties up with International Harvester, USA manufacturer of agriculture machinery ,trucks, automobiles
etc for the manufacture of trucks

• Mahindra Ugine Steel Company (MUSCO) formed. It is a joint venture to manufacture alloy steel.
 1963-1983
• Keshub Mahindra appointed as Chairman after the demise of co-founder, Kailash Chandra Mahindra

• The very successful International Tractor Company of India merges with M&M and becomes its tractor
division

• M&M becomes leader in Indian Tractor Market

• Mahindra becomes the largest selling tractor brand in India, and it’s holding the position for three decades
now.
 1986-1996

• Mahindra enters the telecom IT services space the company that later became 'Tech Mahindra'.

• Incorporation of Mahindra & Mahindra Financial Services Limited

• Mahindra Group reorganises into six Strategic Business Units: Automotive, Farm Equipment, Financial
Services, IT, Infrastructure Development Services and Steel Trading.

• The first holiday resort opens in Munnar, Kerala.

• The Mahindra United World College of India inaugurated

 1999-2009
• Mahindra & Mahindra Financial Services Ltd [MMFSL] becomes a subsidiary of M&M Ltd.

• Mahindra Bolero launched

• Dr. J. Jayalalithaa, Chief Minister of Tamil Nadu inaugurated 'Mahindra World City' in Chennai.

• Mahindra enters China, ties up with Renault

• Mahindra enters the two wheelers business

 2010-Present
• Mahindra Satyam sponsors FIFA World Cup

• Mahindra XUV 5OO launched

• Mahindra Rise

• Mahindra Research Valley in Chennai inaugurated

• Tech Mahindra and Mahindra Satyam merge

• Mahindra Reva lauded globally

• Mahindra enters FIA Formula E Championship

• Mahindra Racing comes first at FIM MotoGPTM

 RECENT POSITION OF
MAHINDRA AND MAHIDRA LIMITED
▪ World’s largest tractor company by volume

▪ India’s No 1 multi-branded certified used-car company

▪ India’s largest rural non-banking financial company

▪ India’s largest electric vehicle maker

▪ Among India’s largest 3rd party logistics service provider

▪ World’s No 1 hospitality company excluding USA

▪ Among India’s top 5 IT service providers

▪ India’s largest utility vehicle maker

▪ Only Indian team in Formula E ALL-electric car racing champion

 MISSION AND VISION OF M&M
MISSION:

To create India’s largest automobile and its related products distribution network by providing dealers and
customers with the largest choice of unique world-class products and services.

To make Mahindra and Mahindra Limited known world-wide for its products.

“We don’t have a group wide mission statement. Our core purpose is what makes all of us want to get up and
come to work in the morning”.

- ANAND MAHINDRA

Chairman of Mahindra Group

 Core Values
• Corporate Citizenship

• Professionalism

• Customer first

• Quality focus

• Dignity of the individual

• Integrity
Vision:

Indians are second to none in the world. The founders of our nation and of our company
passionately believed this. We will prove them right by believing in ourselves and by making
M&M Ltd, known worldwide for the quality of its products and services.

Mahindra wants to be the top 10 automotive brands in the world. “The lifecycle of automotive
products is reducing very fast”. “The customers are very demanding and their needs changes
rapidly”. For driving growth in business, we need a new product pipeline. Mahindra is
positioning itself to engineer those products by itself. It is even feeling emboldened to take
calculated risks, as it did with the XUV- 500’s infotainment system, which also faced some
teething
troubles.
 PRODUCTS AND SERVICES OFFERED
BY M&M
Products:

• Mahindra & Mahindra has a huge product mix with product lines of personal vehicles, commercial vehicles,
electric vehicles, application trucks, trucks, light trucks and buses.

• Mahindra Bolero has been the one of the best UVs in India.

• Bolero pickup has been a pioneer in the market for the last ten years now.

• Mahindra & Mahindra trucks are known to be powerful, durable and reliable.

• They come in vibrant colors ranging from dazzling silver, fiery orange to flamboyant red and midnight black.
• Cars such as Scorpio, KUV100, XUV 500, Quanto, Xylo, Rexton, Korando, Kyron offer a
lot of modern features with the toughness that Mahindra promises.

• Being an environment conscious company Mahindra & Mahindra is trying to find

environment friendly alternatives, e2o and eSupro

• E2o is a car whereas eSupro is a cargo van with zero emissions.

SERVICES:

Customization Services:
• They take pride in being a consumer-centric organization. now., they have become the
first Indian automotive manufacturers to give a unique experience.

• They are in fact the only manufacturer in insia to pursue automotive customization.

• They transform the mass produced vehicle into an expression of their own tastes, needs
and personality.
Design services:
• They focus on style, engineering, CAE (computer-aided engineering),prototypes, and project management to
partner with the clients from start to finish.

• They handle regulatory compliance with ECE, CEE, FMVSS, and AIS standards and ensure part
manufacturing and plant process compliance.

• They test static and dynamics like bending and torsion stiffness, multibody analysis and CFD (computational
fluid dynamics).

• Monitors lifetime performance from NVH (noise, vibration and harshness) to fatigue and durability.

• It conducts comprehensive safety tests and simulate manufacturing processes like auto form and moldflow.
 BOARD OF DIRECTORS OF
M&M

Mr. Keshub Mahindra Mr. Anand G. Mahindra Mr. Vijay Kumar Sharma Dr Pawan Goenka
Chairman Emeritus Executive Chairman Nominee Director Managing Director
Mr. Vikram Singh Mehta Mr. M. M. Murugappan Dr. Vishakha N. Desai Mr. Nadir B. Godrej
Independent Director Independent Director Independent Director Independent Director

Mr. T. N. Manoharan Mr. Haigreve Khaitan Ms. Shikha Sharma

Independent Director Independent Director Independent Director
PROFIT AND LOSS ACOOUNT OF M&M LIMITED
BALANCE SHEET OF M&M LIMITED
STATISTICAL DATA OF M&M
 CSR CONCEPT AND CSR POLICIES OF
M&M LIMITED
CSR Concept:
• Mahindra’s Corporate Social Responsibility is committed to building possibilities for socially and
economically communities to enable them to RISE above their limiting circumstances.
• The Mahindra group defines CSR as making socially responsible products, engaging in socially
responsible employee relations and making a commitment to the community around it. At the Mahindra
group CSR is not just a duty it’s a way of life providing:
• Securing strong relationship with stakeholders
• It increases attractiveness of investors
• Creates better and stimulating work environment
• Improves the company’s effectiveness
• Maintains high reputation
Policies:

Responsible business practices include being responsible for our business processes,
products, engaging in responsible relations with employees, customers and the
community. Hence, for the Company, Corporate Social Responsibility goes beyond just
adhering to statutory and legal compliance to creating social and environmental value
for our key stakeholders.

Our commitment to CSR will be manifested by investing resources in any of the

following areas:

• Training to promote rural sports, nationally recognized sports, paraolympic sports

and Olympic sports
• Rural development projects;
• Slum area development;
• Such other activities as may be notified in future by the Central Government.
Responsibilities:

▪ Approving the CSR policy as formulated by the CSR Committee

▪ Ensuring that in each financial year the Company spends at least 2% of the average net
profit before taxation excluding profits arising from overseas branches made during the
three immediate preceding financial years.

▪ Ensuring that every financial year funds committed by the Company for CSR activities
are utilized effectively, and regularly monitoring implementation.

▪ Disclosing in its Annual Report the names of CSR Committee members, the content of
the CSR policy and ensure annual reporting of its CSR activities on the Company
website.

▪ Ensuring annual reporting of CSR policy to the Ministry of Corporate Affairs,

Government of India, as per the prescribed format.
CSR DEPATMENTS AND ITS
FUNCTIONS
KEY CSR DEPARTMENT OF M&M LIMITED:

• Education
• Healthcare
• Facilitation of Empowerment
• Water and Sanitation
• Skill Development
• Preserving the ecosystem
• Preservation Ethnicity
CONCLUSION
• Today, the Indian automobile industry presents a galaxy of varieties and models meeting
all possible expectations and globally established industry standards.

• Now, after 65 years, Mahindra has grown from a humble local outfit to a US $15.4
billion corporation employing more than 144,000 people around the world.

• It’s been quite an adventure so far, and they’re proud of our global leadership in utility
vehicles, tractors, and information technology, as well as our significant presence in
financial services, leisure and hospitality, engineering, trade, and logistics. As they
accelerate into the 21st century, they’ll continue to pursue innovative ideas that enable
people to rise. They’ve come a long way, but the journey has just begun.
THANK
YOU
BMT 1019
Slot F1
CSR J Component
Submitted By:
19BBA0050 Amith
19BBA0053 Kirthika T.D.
19BBA0055 Harshitha
19BBA0059 Palakh
19BBA0061 Greshma
19BBA0065 Shreya OS
19BBA0067 Madhavan
19BBA0069 Vasikaran A.V.
Introduction
to CSR
Corporate social responsibility (CSR) is
also often referred to as business
responsibility and an organisation's
action on environmental, ethical,social
and economic issues.
 CSR can be described as an approach by which

Introduction
a company does the following:
• Recognises that its activities have a wider impact

to CSR on the society in which it operates, and that

developments in society in turn impact on its ability
to pursue its business sustainably.
• Actively manages the economic, social,
environmental and human rights impact of its
activities both locally and across the world, basing
these on principles which reflect both international
values and the organisations own values (ethics),
reaping benefits for both its own operations and
reputation as well as the communities in which it
operates.
• Seeks to achieve these benefits by working closely
with other groups and organisations – local
communities, civil society groups, other businesses
and home and host governments.
Definition of The World Business Council for Sustainable
Development in its publication Making Good
CSR Business Sense by Lord Holme and Richard Watts,
defines CSR:

“Corporate Social Responsibility is the continuing

commitment by business to behave ethically and
contribute to economic development while
improving the quality of life of the workforce and
their families as well as of the local community
and society at large”
Advantages • Better brand recognition
of CSR • Positive business reputation
• Increased sales and customer loyalty
• Operational costs savings
• Better financial performance
• Greater ability to attract talent and retain staff
• Organisational growth
• Easier access to capital
 • CSR impacts a business’ ability to attract top talent and
Impacts of affects employees’ job satisfaction levels and retention
rates.
CSR • Businesses that don’t prioritize a corporate social
responsibility strategy risk losing top talent to companies
that are doing so.
• Businesses that practice CSR have happier and more
satisfied employees. This is because employees feel working
for a socially conscious employer gives them a sense of
purpose.
• The rise of social media has also impacted the importance of
corporate social responsibility. Today, companies with
unethical business practices are exposed harshly on social
media and can have their reputation damaged greatly in a
matter of a few hours.
Impacts of • Social media works as a tool to highlight companies

CSR
implementing CSR or those with ethical business
practices, which can lead to increased sales, a larger
audience reach, and free positive publicity.
• Financial success relates to the ethical conduct of a
company, its environmental impact and connections to
the communities it operates in.
• The impact of launching CSR in a company, consider the
philosophy of Jeaneen Zappa, a County Sustainability
Manager who said, “The fundamental principle of
sustainability is as a frame of reference for a triple
bottom line: Profit, people and impact.
CSR Committee
 Mahindra’s Corporate Social
Responsibility (“CSR”) is
committed to ‘building
possibilities’ for socially and
economically disadvantaged
communities to enable them
to ‘RISE’ above their limiting
circumstances.

CSR Committee
 CSR • The CSR Committee comprises of Dr. Vishakha N Desai
(Chairperson), Anand G Mahindra, RK Kulkarni, Dr

Committee Pawan Goenka and Vikram Singh Mehta. The

Committee, inter alia, monitors the CSR activities.

@ • M&M CSR efforts continue to be directed towards

supporting the constituencies of girls, youth and

M&M Ltd. farmers by innovatively supporting them through

programs in the domains of education, health and
environment, while harnessing the power of
technology. It is only through these sustained and
continued efforts that your Company can build and
consolidate its CSR activites wich contribute to nation
building.
Functions of the • The committee is responsible for monitoring
the CSR policy from time to time.
committee • Committee shall approve &recommend to the
borad,the projects or programmes to be
undertaken, the modalities of execution and
implementation schedule from timt to time.
• Committee will institute a monitoring
mechanism to track the progress of the each
project.
• It has to report to the company’s Board of
Directors.
 Members of the CSR
Committee
@
Mahindra and Mahindra Ltd.
CSR Committee
members

Mahindra
&
Mahindra
Vishaka N
Desai
Dr. Vishakha N. Desai is an Non-Executive
Independent Director of Mahindra And
Mahindra Limited. She is the recipient of five
honorary degrees and holds a B.A. in
Political Science from Bombay University
and an M.A. and Ph.D. in Asian Art History
from the University of Michigan. Dr.
Vishakha N. Desai was first appointed as a
Director on the Board of the Company on
30th May, 2012.

Chairperson
Anand G. Anand G. Mahindra, Chairman, Mahindra Group graduated with

Mahindra
Honors (Magna cum laude) from Harvard College, Cambridge,
Massachusetts, in 1977. In 1981, he secured an MBA degree from
the Harvard Business School, Boston, Massachusetts. He
returned to India that year and joined Mahindra Ugine Steel
Company Ltd (MUSCO), the country’s foremost producer of
specialty steels, as Executive Assistant to the Finance Director. In
1989, he was appointed as the President and Deputy Managing
Director of the company. Today, the Mahindra Group is a $ 16.2
billion organization and one of India’s top 10 industrial houses.
Mahindra has evolved into a socially and environmentally
responsible global federation of companies with a leading
presence in each sector in which it is present. Anand Mahindra is
included in Fortune Magazine’s list of The World’s 50 Greatest

Member Leaders in 2014. Fortune magazine also named him as one of the
top 25 most powerful business people in Asia for the year 2011.
Pawan Kumar
Goenka Goenka joined Mahindra in October 1993 as the general
manager, R&D. He was appointed as the chief operating
officer for the automotive sector in April 2003. In
September 2005, he became the president of the
automotive sector and by April 2010 he was the president
of the automotive and farm equipment sectors. "He was
appointed to the post of Executive Director of Mahindra
&Mahindra in 2013 and in April 2014, he took over the
additional responsibility of the two wheeler business. In
Nov 2016 Dr. Pawan Kumar Goenka was elevated to the
post of Managing Director of M&M."

Member
 R.K. Mr. R.K. Kulkarni is an Independent Director of the
Company. He is a practicing Advocate and Solicitor and is a
Kulkarni Senior Partner in Khaitan and Co., . He holds Masters
degree in Law from University of Mumbai. Having been in
the legal arena for nearly four decades, Mr. Kulkarni has
experience as a legal practitioner particularly on matters
relating to foreign collaborations, joint ventures, mergers
and acquisitions, capital markets, public offerings for
listing of securities in India as well as in international
markets, infrastructure projects, etc. He is a Senior Partner
of M/s. Khaitan & Co., one of India’s law firms and heads
their Mumbai office. He is on the Boards of several listed
companies as an independent director. He is also a
member of the Advisory Committee and also a faculty
Member member of the Post Graduate Diploma Course in
Securities Law at the Government Law College, Mumbai.
Vikram Singh
Mehta
Mr. Vikram Singh Mehta was first appointed as a
Independent Director on the Board of the Company on
30th May, 2012. Mr. Mehta completed his Bachelor’s
Degree in Mathematics(Hons.) from St. Stephens College,
Delhi University. He has a Master’s Degree in Politics and
Economics (Hons.)from Magdalen College, Oxford
University, UK and a Master's Degree in Energy Economics
from the Fletcher School of Law and Diplomacy, Tufts
University in USA.

Member
 Legal
Implications From April 1st ,2014 in line with the New Companies
Act,2013, Mahindra & Mahindra Ltd. Pledges to
contribute at least 2% of the average Net profits of
the company made during three immediately
proceeding financial years specifically towards CSR
initiatives. For this purpose, the Net Profit and Average
net profit shall be calculated in accordance with the
provisions of section 198 of the act read with the
companies (CSR policy) rules,2014.
The company may spend total 5% of total CSR
expenditure in one financial year on building CSR
capabilities.
 Legal • In case there is an unspent amount from out of 2% average
net profit of the company made during the three

Implications
immediately preceding financial years, the board of company
may decide to carry it forward to the next financial years.
• The surplus arising out of the CSR Activities will not be
considered as the part of the business profits of the company.
• All CSR projects must be aligned as prescribed in Schedule VII
of the Companies Act,2013.
• It is also made clear that in case of its failure to spend this
amount on CSR activities, the Board would specify the
reasons for not spending the amount in its report section
134(3)(o) of the Act.
• According Schedule VII of the Companies Act, a CSR
Committee has been constituted by the board of directors
playing a major roles.
 CSR © The company has set up CSR council/departmnet
which is responsible for the implementation of the CSR

Department activities which have been approved by the CSR

committee at the board level.
© The CSR council has formal process of evaluating and
approving CSR projects.
© 1% of the CSR Budget is managed by the CSR Council
which focuses on long-term high impact and high
investment projects of the company.
© The balance 1% of the budget is managed by the auto
and farm equipment sector which focus on projects
that cater to the communities within which they
operate.
 CSR
Department
-
Structure
 CSR
• CSR council will convene quarterly to review the progress of
varied CSR projects in terms of both outcome assessment

Department
and financial monitoring.
• The council will review the strategy from time to time and
may recommend new focus areas and projects as and when

- required to the CSR committee at the board level.

• The CSR council will mandate the effective and timely

Functions monitoring and evaluation of varied CSR projects by directing

its CSR department or an independent third party agency to
carry out situational analysis, need assessment surveys,
project visits.
• To ensure that there is focus and maximum impact, the CSR
council will endeavor to work on fewer projects over a long
period of time.
• In order to ensure transparency and communiation with all
stakeholders, the CSR policy will uploaded on the company
website so that it is available in the public domain.
Various CSR projects implemeneted by
Mahindra and Mahindra
List of CSR initiatives © Disaster Relief © Awareness on Mental
implemented by M&M © Promoting Sports health
CSR department, © Lifeline Express( Railways)
solely and through © Project Hariyali
agencies such as © Project Samantar © Palliative care program
KC Mahindra © Project Nanhi Kali © Integrated Village
Education Trust, development
Indian Railways, and © Mahindra Pride School
various other agencies.
© Pattori Village
© Project Gyandeep Infrastructure
© Rise for Safe Roads © Project Hunnar
© Project Sahyog © Mahindra Scholarships for
© Project suryoday UWC students
© Jeevanadan © Green Guardians
© Swach Bharat Abhiyan
The Company has contributed some amount towards Tree
plantation to increase green cover & improve livelihood of Sector/Beneficiaries Environmental
Sustainability,
farmers. In FY19, M&M Ltd. planted 0.95 million trees which
The Society
contributed to improving green cover & protecting bio-
diversity in the country. Of these, 0.83 million trees were Budget INR 5.75 Cr
planted in the Araku valley, which besides greening the
environment also provided livelihood support to tribal farmers About administration ESOPs (Employee
growing coffee in this region. The balances were planted across Social Platforms),
various locations across India. In FY19, the Mahindra Group, Naandi Foundation
planted 1.45 million trees across India. and Mahindra jointly
implemented the
project.
Duration 2018-19
Impact Contributed to
improving green cover
& protecting bio-
diversity in the country

#1 Project Hariyali
The Company has contributed some amount for promoting Sector/Beneficiaries Environmental
green energy through collaboration with IIT(M)'s COE- Centre Sustainability,
for Battery Operation for promoting use of Bio Gas produced The society
through Canteen Waste for Hospital, LED lighting. The Company Budget INR 1.71 Cr
is also supporting Nature Guardian Program to build a
sustainable future for the planet, people, children, women and About IIT Madras,
wildlife.The project location were Tamil Nadu, Maharashtra, administration Loknayak Jayprakash
Punjab, Delhi. Narayan Leprosy
Eradication Trust,
ESL, World Wide
Fund for Nature-
India jointly
implemented the
project.
Duration 2018-19
(on going)

Impact Promoted use of Bio

Gas produced
#2 Project Green Guardians through Canteen
Waste for Hospital,
LED lighting.
 Sector/Beneficiaries Gender, Equality and
The Company has contributed some amount
Women Empowerment,
towards Project Samantar which focuses on Senior Citizens Care
clothes donation drive and advocacy programs
Budget INR 0.08 Cr
for street children, women, senior citizens and
specially-abled children. The initiative has been
About Administration Goonj, Greensole
executed by Captain Jaspal Singh- an Ex- foundation, Adhata Trust
serviceman who has attained a Black belt, 2nd Duration 2018-2019
degree from South Africa in BUDOKAI (Japanese (on going)

martial art). Impact Till date over 3000 girls

across 15 schools have
Implemented in Maharashtra, Punjab, Gujarat, been trained at six project
Telangana, Madhya Pradesh. locations. During FY 18-
19, 1310 people
benefitted.
#3 Project Samantar
 Beneficiaries Education,
Employability and
Livelihoods
Enhancement
Budget INR 8.36 Cr
• Project Nanhi Kali, supported the education of over
About Administraion KC Mahindra Education
1,65,291 underprivileged girls across 10 States of India. Trust, Naandi
While the Company supported 18,974 Nanhi Kalis, the Foundation
Mahindra Group supported the education of 66,348 Duration 2015-Present
Nanhi Kalis and the balance were supported by other Impact In Financial Year 2019,
71,394 girls at secondary
donors. school level were
provided access to
• Major states were Andhra Pradesh, Delhi, Gujarat,
digital tablets preloaded
Maharashtra, West Bengal with smart, audio visual
educational content.
#4 Project Nanhi Kali
 Under this project, over 4,300 students benefitted
Sector/Beneficiaries Education,
through a variety of Scholarship Programs, which Employability and
Livelihoods
ranged from providing opportunities to youth from
Enhancement
low income group families to undergo diploma
courses at vocational education institutes, to allowing Budget INR 9.00 Cr
meritorious students to pursue their post graduate About Mahindra United
Administration world college of India
studies at reputed universities overseas, to allowing
meritorious and deserving students to study at the Duration 2018-19

Mahindra United World College in Pune. Impact Upliftment of

meritorious students
Pune-Maharashtra. who were financially
poor.

#5 Mahindra Scholarships
for UWC Students
 Financial Year 2019 was a milestone year for the Mahindra Pride Sector/Beneficiaries Education,
Programme, with the Mahindra Pride Classrooms crossing the 1,00,000 Employability and
Livelihoods
outreach mark. Through 2,597 Mahindra Pride Classrooms, 1,19,349 youth Enhancement
from ITI’s, Polytechnics and Arts & Science colleges were trained in Budget INR 11.80 Cr
English, Lifeskills and job preparedness, across 14 States. Of these 79,566 About Naandi Foundation,
Administration KC Mahindra
students were supported by the Company. The Mahindra Group also Education Trust
supported 9 Mahindra Pride Schools through which 6,561 youth from Duration 2007-Present
socially and economically disadvantaged communities were trained in Impact Provision of quality
education to the
ITES, Retail Hospitality & Auto Service and 100% of them were placed in
deprived sector of
lucrative jobs. The Company supported 5 Mahindra Pride Schools in the society.Around
79,566 students
Chandigarh, Chennai, Srinagar, Hyderabad and Varanasi through which
benefitted out the
3,108 youth received livelihood training. project.

#6 Mahindra Pride School

Competitors to Mahindra and Mahindra

“Number 1: Cash is king.

Number 2: Communicate.
Number 3: Buy or bury the competition.”
– Jack Welch

Pretty straightforward. Take ’em over,

or take ’em out.
 COMPETITORS LOGO

Competitors To
M&M
Ashok Leyland Ltd.

Tata Motors Ltd.

Since its inception Mahindra & Mahindra ltd. Has been a
socially responsible corporate going beyond the legal
Maruti Suzuki Ltd.
and statutory requirements to make responsible
investments in the community. Being the recipient of
“BEST COMPANY FOR CSR 2018” awarded by HYSEA, Toyota Motor
M&M has become a globally admired brand. It is facing a Corporation
heavy competition in the market. The major competitors
for the company are listed in the table. Eicher Motors Ltd.

Honda Motor Ltd.

 Ashok ₳ Ashok Leyland is an Indian automobile company
headquartered in Chennai, India. It is owned by the Hinduja

Leyland
Group
₳ It is the second largest commercial vehicle manufacturer in
India, fourth largest manufacturer of buses in the world and

Ltd. 10th largest manufacturer of trucks globally.

₳ Operating nine plants, Ashok Leyland also makes spare parts
and engines for industrial and marine applications.

Revenue ₹ 29,055 crore

(2018-19)
Net Income ₹ 1,983 crore
(2018-19)
No. of 11,906 (2016)
Employees
 CSR
CSR PROJECT BUDGET

Rural Development Project 0.08 Cr

@ Promoting Rural Sports 0.96 Cr

Ashok Benefits of Armed forces 0.09 Cr

LeyLand
Ensuring Environment 3.26 Cr
sustainability

- Road to School program 18.57 Cr

CSR activites Promoting Healthcare and

providing drinking water
11.10 Cr

(with budget)
 CSR The CSR projects are implemented through the HINDUJA
FOUNDATIONS. The Foundation has supported a number

@ of initiatives to preserve the cultural heritage of the

Ashok
nation, particularly projects presenting and highlighting
the everlasting progressive values of the Indian

LeyLand subcontinent. This includes projects that uphold social

-
wellbeing and healthcare, like long-term social welfare
measures, swift help in times of crises and undertaking

Implementing rural development projects to enhance the livelihood of

partner rural communities with planned initiatives, activities and

village infrastructure development.
 CSR
Year Actual CSR Prescribed CSR
2014-2015 1.77 Cr 1.72 Cr

@ 2015-2016 3.69 Cr 0.00 Cr

Ashok
2016-2017 8.33 Cr 8.14 Cr

2017-2018 15.67 Cr 23.66 Cr

LeyLand 2018-2019 34.06 Cr 36.28 Cr

- For the FY 2019-20, The prescribed CSR amount is 40.38 CR.

The Company would be meeting its CSR obligations during
Prescribed and Actual financial year 2019-20, including the amount unspent to the
CSR Budget tune of INR 10.20 Crores (including previous financial year) in
line with the progress of the relevant projects.
 Comparative analysis of
CSR projects and its
administration of M&M Ltd
duringthe following years:
2016-17,
2017-18,
2018-19.
Prescribed and Prescribed CSR budget approved by the CSR

Actual CSR committee at Mahindra and Mahindra Ltd.

Years 2018-19 2017-18 2016-17
The budget for the current Amount 93.37 Cr 81.27 Cr 83.30 Cr
FY 2019-20 is ₹117.43 Cr
(in ₹)
There is a 25.76% increase Actual CSR budget approved by the CSR
in the prescribed CSR
compared to last FY 2018-19 committee at Mahindra and Mahindra Ltd.

On an average the company Years 2018-19 2017-18 2016-17

prescribes ₹93.84 Cr for
CSR.
Amount 93.50 Cr 81.97 Cr 83.30 Cr
(in ₹)
Prescribed and Prescribed and actual CSR
Actual CSR 140
(in Crores)

The company has been 120 117.43

consistently effectuating the

CSR Budget; 99.07% is the 100 93.37 93.5
effectuation rate ascertained 83.3 83.3 81.27 81.97
from the chart. 80

“M&M has institutionalized 60

CSR before it was
mandated by the 40
government of India as a
Law” 20

0
2016-17 2017-18 2018-19 2019-20
Prescribed Actual
 Aspect 2016-17 2017-18 2018-2019
Allocation of Education
(in million) (in million) (in million)
384.5 341 468
CSR funds[₹] Health 103.6 234.2 150.8

Social 64.3 115 325.6

The key areas identified by the
CSR committee is in relevance
to the Ranking Criterion of Environment 52 78.3 115.2
Futurescape’s Responsible
Business. Rural 229.6 46.1 199.1
development
All the initiatives are
Others 0.8 2.5 0.8
categorized into Governance,
Environmental and Societal
initiatives. Sports 0.9 2.6 1.1

Total 833 819.7 935

Comparison of the
last three years
CSR intiatives and
No. of
Beneficiaries
based on Key
Areas Identified
 CSR CSR SPENDING
KEY AREAS

spending
2016-17

- RURAL

Key areas
DEVELOPMENT
28%

2016-17
EDUCATION
46%

ENVIRONEMNT
6%

SOCIAL
8%

HEALTH
12%

EDUCATION HEALTH SOCIAL ENVIRONEMNT RURAL DEVELOPMENT

 CSR CSR SPENDING
KEY AREAS

spending
2017-18

RURAL

-
DEVELOPMENT
6%
ENVIRONMENT
9%

Key areas SOCIAL

EDUCATION

2017-18
42%
14%

HEALTH
29%

EDUCATION HEALTH SOCIAL ENVIRONMENT RURAL DEVELOPMENT

 CSR CSR SPENDING
KEY AREAS

spending
2018-19

-
RURAL
DEVELOPMENT
16%

Key areas ENVIRONMENT

EDUCATION
37%

2018-19
9%

SOCIAL
26%
HEALTH
12%

EDUCATION HEALTH SOCIAL ENVIRONMENT RURAL DEVELOPMENT

No. of beneficiaries BASIS 2016-17 2017-18 2018-19

of the CSR
Initiatives EDUCATION
(no. of people)
19,053 1,43,992 1,65,291

HEALTHCARE 11,419 7,641 11,119

(no.of people)
In the FY 2018-19 the
company was ranked in the ESOPS 19,730 69,274 91,351
(Volunteering)
4th position in Futurescape’s
(no. of
Responsible Business 2019. employee)

ENVIRONMENT 2.3 Million 15.38 Million 1.45 Million

Trees Trees Trees
 The Impact of CSR on Society and Environment

CONCLUSION
Impact of Improved

CSR Quality

- Better
Employment
Opportunities
Social
Activation

Society
BENEFITS

Higher
Sense of
Standard of
Security
living

Economic
Development
 Impact of
CSR
Energy Saving
Waste Reduction Greener products
Measures

-
Environment
Changing Office Culture Recycling

The above CSR strategies has great impact towards the

environment:
1.Help business to save money on energy and waste management.
2.It minimizes company’s impact on planet and reduces our carbon
footprint
 REVIEW-3
BMT 1019
F1
CSR J COMPONENT
CSR @ International Company
TEAM – 4

Submitted by
19BBA0050 Amith
19BBA0053 Kirthika T.D.
19BBA0055 Harshitha
19BBA0059 Palakh
19BBA0061 Greshma
19BBA0065 Shreya OS
19BBA0067 Madhavan
19BBA0069 Vasikaran A.V.
COMPANY PROFILE:

International Business Machines Corporation (IBM) is an American multinational technology

company headquartered in Armonk, New York, with operations in over 170 countries. The
company began in 1911, founded in Endicott, New York, as the Computing- Tabulating-
Recording Company (CTR) and was renamed “International Business Machines” in 1924. IBM
is incorporated in New York.

IBM produces and sells computer hardware,

middleware, and software, and provides
hosting and consulting services in areas ranging
from mainframe computers to nanotechnology.
IBM is also a major research organization, holding the record for most U.S. patents generated by
a business (as of 2020) for 27 consecutive years. The IBM mainframe, exemplified by the
System/360, was the dominant computing platform during the 1960s and 1970s. IBM has
continually shifted business operations by focusing on higher-value, more profitable markets.
Nickname of IBM is “Big Blue”. IBM is one of 30 companies included in the Dow Jones
Industrial Average and one of the world’s largest employers, with (as of 2018) over 352,600
employees, known as “IBMers”.

At least 70% of IBMers are based outside the United States, and the country with the largest
number of IBMers is India. IBM employees have been awarded five Nobel Prizes, six Turning
Awards, ten National Medals of Technology (USA) and five National Medals of Science (USA).

IBM has one of the largest workforces in the world, and employees at Big Blue are referred to as
"IBMers". The company was among the first corporations to provide group life insurance (1934),
survivor benefits (1935), training for women (1935), paid vacations (1937), and training for
disabled people (1942). IBM hired its first black salesperson in 1946, and in 1952, CEO Thomas
J. Watson, Jr. published the company's first written equal opportunity policy letter, one year
before the U.S. Supreme Court decision in Brown vs. Board of Education and 11 years before
the Civil Rights Act of 1964.

In 2015, IBM started giving employees the option of choosing either a PC or a Mac as their
primary work device, resulting in IBM becoming the world's largest Mac shop. In 2016, IBM
eliminated forced rankings and changed its annual performance review system to focus more on
frequent feedback, coaching, and skills development.

IBM Financial Position:

At december 31 2019 2018

Cash and cash equivalents $ 1,697 $ 1,833
Net investment in sale-type and direct financing 6,224 6,924
leases
Equipment under operating leases-external 238 444
clients
Client loans 12,884 12,802
Total client financing assets 19,346 20,170
Commercial financing assets 3,820 11,838
Intercompany financing receivables 3,870 4,873
Total assets $ 29,568 $ 41,320
Debt 24,727 31,227
Total equity $ 2,749 $ 3,470

At December 31, 2019, they continued to have the financial flexibility to support the business
over the long term. Cash, restricted cash and marketable securities at year end were $9,009
million. They continued to manage the investment portfolio to meet our capital preservation and
liquidity objectives.

IBM company CSR committee and its activity

IBM is practicing on significant public policy issues, such as protection of the environment,
corporate social responsibility, sustainability, and philanthropic contributions. IBM reviews and
considers stockholders proposals, including those who are dealing with the issues of public and
social interest
IBM board of directors of CSR

Frederick H. Waddell (chair)

Sidney Taurel

Michelle J. Howard

As a global information technology company, IBM has many stakeholders in various areas of
society. These stakeholders have interests in the different aspects of the business, thereby
requiring a multi-pronged corporate social responsibility strategy. For example, the company’s
CSR strategy must include initiatives for investors as well as programs for the environment, such
 as sustainability programs. In aiming for corporate citizenship, IBM addresses its corporate
responsibilities to the following stakeholders:

1. Environment (most significant)

2. Communities
3. Suppliers
4. Investors
5. Employees

Environment:

IBM considers the environment as its most significant stakeholder. Such significance is based on
the dependence of the supply chain on resources from the natural environment. IBM’s corporate
social responsibility strategy should emphasize sustainability to address this stakeholder. In this
case, the company has multiple programs to support environmental protection and conservation.

Communities:

The significance of communities in corporate social responsibility is based on their impacts on

customer’s perceptions. IBM’s corporate social responsibility strategy involves a partnership
with the International Finance Corporation (IFC) of the World Bank Group to provide
investments and advisory and asset management services for for-profit organizations in
communities. The corporate responsibility aim is to support community development through
entrepreneurship and enterprise.

Suppliers:

IBM’s corporate social responsibility strategy involves standards and policies for corporate
citizenship in the supply chain. The company’s corporate social responsibility programs must
consider supporting and satisfying these interests. In this case, IBM provides technical support
for suppliers to improve their operational efficiencies. In addition, the company expects parties
in all levels of the supply chain to comply with corporate responsibility standards and related
initiatives in the industry.
Investors:

The significance of investors in corporate social responsibility is their effect on the capital of the
business. These stakeholders are interested in growing their investments through IBM’s
profitability and growth in the information technology industry. In this regard, the company’s
corporate responsibility strategy involves initiatives that fulfill corporate citizenship while
strengthening or growing the business.

Employees:

IBM’s corporate citizenship programs include employees as a major stakeholder group. IBM’s
CSR approach must address these interests, considering that employees are significant in
determining the capabilities of the business. The company’s corporate social responsibility
strategy includes fair hiring practices and competitive compensation, as well as diversity and
inclusion programs that promote employee morale and help minimize workplace conflict. Also,
the IBM Integrated Health Services Organization maintains well-being programs for the health
and wellness of all IBMers.

CSR impact on IBM

IBM brings the power of its technology, resources, and people to help with initiatives around the
world, from education to health to resilience.

Educational Skills:

In IBM, they think that the future belong to all of them not for some people. They strive for
access, inclusion, equity, and talent to help people across the globe build the skills of the future,
helping them to chart their own paths into new – collar jobs. The partners in IBM and the experts
in public and private sectors to make change that have broad, lasting impact.

Disaster Resiliency:

Natural disasters can wreak deviation taking lives, causing grief, and upending communities for
years. At IBM, we bring together our best technology, expertise, and the power of IBMers who
volunteer their time, skills, and donations for response and recovery. They even help
communities beforehand to prepare for hurricanes, floods, wildfires, and other emergencies.

Health:

They strive to help and create a world where every individual has access to quality health care.
They focused on addressing disparities in cancer care in low and middle income countries. By
harnessing the power of technology, data, and human centered design, we’re striving to improve
how public health and clinical decisions are made.

Difference between administration of CSR in domestic and international

organisations

DOMESTIC:

The Corporate Social Responsibility Committee of the Board of the Company is responsible for
administration of Corporate Social Responsibility of the company. The committee shall consist
of three or more directors, out of which one shall be an independent director. This provision is
equally applicable to all companies including private or small companies.

These three different approaches have different level of involvement and monitoring mechanism.

In Direct Approach:

The company shall have decided, undertake, monitor and report CSR activities through its own
approach. The Company shall have details of all activities in its Board’s report.

In Captive Approach:

The company shall convey its policy and transfer its CSR fund to a captive Trust or society or
company established within the group. There will be a simple reporting of this fact in the
Board’s report of the company.

In Outsourcing Approach:
The company shall convey its policy and transfer its CSR fund to an outside Trust or society or
company. This will be duty of company to decide a monitoring and reporting mechanism. There
will be a reporting of this fact of policy, fund transfer and derails results achieved by the
outsourcing agency, in the Board’s report of the company. This is a good formula for high
impact joint efforts by many companies across wide spectrum. This is most suitable approach
where existing non – government organisations may market themselves. Sub – rules (3) of Rule
4, prepare base for this approach.

A company may collaborate with other companies for undertaking projects or programs or CSR
activities in such manner that the CSR Committees of respective companies are in a position to
report separately on such projects or programs in accordance with these rules.

For a company looking to internationalize, reputation is one of its most important assets, since a
solid reputation facilitates entering new markets, helping each of the stakeholders that form part
of the company to deposit a high level of trust in it, which is why the adaptation to the new
competitive environment is so highly valued.

INTERNATIONAL:

Corporate social responsibility (CSR) is a type of international private business self-regulation [1] that
aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or
supporting volunteering or ethically-oriented practices.[2] While once it was possible to describe CSR as
an internal organisational policy or a corporate ethic strategy, [3] that time has passed as various
international laws have been developed and various organisations have used their authority to push it
beyond individual or even industry-wide initiatives. While it has been considered a form of corporate self-
regulation [4] for some time, over the last decade or so it has moved considerably from voluntary
decisions at the level of individual organisations, to mandatory schemes at regional, national and
international levels.

Special Considerations:
In 2010, the International Organization for Standardization (ISO) released a set of voluntary
standards meant to help companies implement corporate social responsibility. Unlike other ISO
standards, ISO 26000 provides guidance rather than requirements because the nature of CSR is
more qualitative than quantitative, and its standards cannot be certified.
 Instead, ISO 26000 clarifies what social responsibility is and helps organizations translate CSR
principles into practical actions. The standard is aimed at all types of organizations, regardless of
their activity, size, or location. And, because many key stakeholders from around the world
contributed to developing ISO 26000, this standard represents an international consensus.

References:

• Aigner, D. J. (2016). Corporate Social Responsibility and Financial Performance. In Corporate

Responsibility (pp. 11-37). Palgrave Macmillan UK.
• Buckler, S. (2017). Imagined Communities Incorporated: Corporate Social Responsibility and
Value Creation in a Globalised World. In Corporate Social Responsibility (pp. 3-22). Springer
International Publishing.
• International Business Machines Corporation – 2019 IBM Annual Report.
• International Finance Corporation – World Bank Group – IFC and the IBM International
Foundation – Reducing Poverty Together.