Welcome to my

presentation
Presentation on…
Mahindra and Mahindra

By…
TOPESH SHARMA
HISTORY OF MAHINDRA AND MAHINDRA

 Mahindra and Mahindra (M&M) was established in 1945 as Mahindra &

Mohammed. After the partition of India, one of the partners - Ghulam
Mohammad – returned to Pakistan, where he became Finance Minister. As a
result, the company was renamed to Mahindra & Mahindra in 1948
 8.After that M&M started its operation as a manufacturer of general-purpose
utility vehicles. It assembled CKD jeeps in 1949. Over the passing years,the
company expanded its business and started manufacturing light commercial
vehicles (LCVs) and agricultural tractors. Apart from agricultural tractors and
LCVs, Mahindra & pg. 8 Mahindra also showed its dexterity in manufacturing
army vehicles
INTERODUCTION of M&M

 Mahindra & Mahindra is a renowned automobile manufacturing company

based out of India and since its inception in 1945,
 company has been going strong with its cars being ranked as among the most
trusted and most reliable cars in the market since the past six decades.
 company has its headquarters in pg. 9 Mumbai, India
 . It has its assembly units in China, USA and the UK, along with other
countries.
 Mahindra manufactures SUVs, saloon cars, pick-up vehicles, lightweight
commercial vehicles, heavy-weight commercial vehicles, motorcycles and
tractors
MODELS
 Products of Mahindra

 1 Mahindra electrical vehicle

 2 Mahindra Tractor
 3 Mahindra two wheelers
 4 Mahindra cars
Competitors of Mahindra and Mahindra

• Mahindra & Mahindra Ltd. MAHM

• Ashok Leyland Ltd. ASHOKL.
• Force Motors Ltd. FORMOT.
• Maruti Suzuki India Ltd. MARUSU.
• Tata Motors Ltd. TATMOL.
Services offer by Mahindra and Mahindra

 M&M offer Supply Chain solutions to diverse industry verticals such as

Automotive, Engineering, Consumer Goods, Pharmaceuticals, E-commerce,
Telecommunications and Commodities. And Enterprise Mobility solutions to
IT, ITeS, Manufacturing, Consulting Businesses, Banking, Financial Services,
and Insurance industries.
Marketing mix or 4p’s of Mahindra and
Mahindra
 Product :
Mahindra and Mahindra are involved in and cater to the demands
which include farm equipment, utility vehicles, and commercial vehicles. Their
portfolio covers a wide range of products:
• heavy trucks,
• light trucks,
• two-wheelers,
• SUV,
 Place :

Mahindra owns many assembly plants and manufacturing plants. Its

assembly plants are located in China, India, Brazil, and the United Kingdom. It
has a global presence and its products are sent to countries like Italy, China,
South Africa, the pg. 19 USA, and the UK. It has proved its capabilities by sending
strong messages. It captured the markets in China with determination and ample
business sense. In India, its plants are located in Bangalore, Chakan, Nasik in
Maharashtra, and Haridwar in Uttarakhand
 Promotion :

Mahindra and Mahindra have taken various steps to promote their

vehicles throughout the world. It has decided to use traditional media which
consists of TV Ads and print ads to generate greater awareness around the brand.
Advertisements featuring attractive models with its products have been handled
gracefully so that Mahindra and Mahindra become a household name
 Price :
XUV 500 is for the cosmopolitan population with international quality
car and advance technology and style. Bolero is more for more price conscious,
middle class consumers in smaller towns. Therefore, the pricing strategy in the
marketing mix of the automobiles is done keeping the market segment and the
competitors in mind. The automobiles in the product portfolio ranges from as low
as 4.54 lakhs to 40 lakhs. Mahindra Scorpio ranges from Rs.8.11 lakhs to Rs.15.05
lakhs. Different versions of XUV500 can be bought from Rs.12 lakhs to Rs. 17.9
lakhs. Mahindra Thar ranges from 5.22 lakhs to 8.38 lakhs. Mahindra Rexton is
the premium range SUV with superior features in the price range from 20.94
lakhs to 24.74 lakhs. Mahindra & Mahindra’s commercial vehicles are very
popular for their ruggedness and toughness.
SWOT Analysis of Mahindra and Mahindra

 Strengths of Mahindra and Mahindra :

1.. Market Leader in Multiple Automotive Segments

2.. Strong Research & Development (R&D)
3.. Excellent Products According to Indian Road Conditions
4.. Low After-Sale Cost
Weaknesses of Mahindra and Mahindra

 Overdependence on the Automotive Industry

 Product Recalls Affects Brand Image
 Geographic Dependence:
Opportunities for Mahindra and Mahindra

 Growth in the Indian Automotive Industry

 Increasing Demand for Hybrid Electric Vehicles
 Emerging Nations
Threats to Mahindra and Mahindra

 Stringent Regulations:
 Competition in Other Businesses Put Pressure on M&M
Conclusion

 Mahindra and Mahindra is a distinct company and brand that has sustained
itself efficiently over the years. Their focus on innovation and technology has
always come in handy and helped them grow. In the domestic market, their
strong presence is undeniable