Product Reputation Market Intelligence Report for Networking Products

Prepared for Gregory Yankelovich,

April 25, 2010

Product Name Manufacturer CSI PFS PRS PSS No. of

Reviews

Cisco-Linksys EZXS16W EtherFast 10/100 16-Port Workgroup Switch Linksys 1.57 1.44 1.28 1.01 35

TRENDnet Wireless N Gaming Adapter TEW-647GA (Black) TRENDnet 1.56 1.44 1.05 1.01 37

Motorola SURFboard SBG900 DOCSIS 2.0 Wireless Cable ModemGateway (Black) Motorola 1.54 1.48 1.15 1.03 197

TRENDnet 5-Port 10/100Mbps Ethernet Switch TE100-S5 (Blue) TRENDnet 1.52 1.40 1.28 1.00 51

TRENDnet 5-Port Ethernet Switch (5 x 10/100Mbps Auto-MDIX RJ-45 Ports) TE100-S5 (Blue) TRENDnet 1.47 1.39 1.22 1.00 62

D-Link Wireless Network Kit, 802.11g, 108Mbps, Includes DI-624 and DWL-G650 D-Link 1.45 1.39 1.22 1.00 39

NETGEAR FS605NA 5-Port Fast Ethernet Switch Netgear 1.45 1.35 1.06 1.00 64

Sling Media Slingbox PRO (SB200-100) Sling Media 1.42 1.45 1.08 1.02 180

Cisco-Linksys WPC54GX4 Wireless-G Notebook Adapter with SRX 400 Linksys 1.38 1.40 1.10 1.00 50

Apple M8881LL/A AirPort Extreme Card Apple Computer 1.36 1.26 1.09 1.03 52

As of April 25, 2010 the Networking Products category contains metrics for 322 products based on the analysis of 25151 customer
reviews

Glossary
CSI (Customer Satisfaction Index) - The Customer Satisfaction Index is an aggregate measurement of the delta between a
customer's expectation of a product and their actual experience with it.
PFS (Product Functionality Score) - The Product Functionality Score measures the gap between customer expectations of a product
and their actual experience with it.
PRS (Product Reliability Score) - The Product Reliability Score measures the gap between the customer's expectations of a product's
performance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potential
problems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.
PSS (Product Support Score) - The Product Support Score measures the delta between the customer's expectations of a product's
support against their actual experience. Currently it is an aggregate score that measures performance of a channel, delivery, and
technical support organizations combined.