EuroBonus Traveler

Jan Olofsson
Age: 61.
EuroBonus member since: 1991.
Family: Partner Margaretha and three grown children.
Occupation: Previously head of mergers and acqui-
sitions at Handelsbanken. Now a financial consultant.
Hobbies: Downhill and cross-country skiing. And I
usually read two books at the same time, preferably
a novel and a book on finance or economics.
Favorite seat: 2C or 2D, not any farther forward be-
cause then you can’t have your briefcase on the floor.
Favorite airport: Singapore. It is well organized and
attractive everywhere. A bit like Asia’s Switzerland.

“I was flying on a Concorde to

New York at the end of the 1980s
to negotiate an agreement. John
McEnroe was sitting next to me. We
talked about tennis and had a nice
time. But he was very demanding
of the cabin crew – he wasn’t happy
with the food or the drinks – so he
lived up to his image, I guess.”
 – Our World
All about the log EuroBonus partners
SAS Group airlines
Blue1
Estonian Air

013 | Scanorama | May 2010 | SAS

Scandinavian Airlines
Widerøe
Jan Olofsson keeps a logbook of all his flights. Brief notes Star Alliance™ and other airline partners
about his travels keep the memories alive. They include Adria
airBaltic
Air Canada
John McEnroe’s behavior onboard and secret documents Air China
Air New Zealand
forgotten in a seat pocket. ANA
Asiana Airlines
Atlantic Airways
Austrian
You keep a logbook of your flights? and newspapers. That helps me get my Blue1
bmi
Yes, I have three traditional leatherbound rhythm back. brussels airlines
Cimber Sterling
pilot logs that you can buy at some airports. Have you seen any major changes City Airline
Continental Airlines
The first covers my trips 1980–1987, the in air travel in recent years? Croatia Airlines
EgyptAir
second 1988–2005, and the third from It has become cheaper to fly, which means LOT Polish Airlines
2005 onward. there are more people at the airport and Lufthansa
Qantas
Why did you start keeping a log of onboard. That is why I use my mobile Shanghai Airlines
Singapore Airlines
your flights? phone or the internet to check in before Skyways
South African Airways
It was just for fun, after hearing about I go to the airport. Fast Track is another Spanair
people who keep logs. It is amazing how service that works well and removes Swiss
TAP Portugal
many trips that come back to you when some stress. THAI
Turkish Airlines
you just glance at the few words you jotted How do you cope with jet lag? United
US Airways
down many years before. It works well. I have had a lot of ski trips to
What do you usually write down? Utah and Colorado in the United States, so Non-airline partners
American Express*
Date and time, flight number, plane model, I am always the first person at the lift and Apollo
Avis
departure and destination, and a note get some great runs. It’s all about staying Best Western Hotels
about the reason for the trip, such as a awake during dinner on the first evening. Canal Digital*
Country Inn Hotels*
planned customer meeting. Can you mention a funny event Diners Club*
EF Education First*
How much have you flown? recorded in your log? E.ON*
Festival Fondservice*
Since 1980, there have been a total of I was flying on a Concorde to New York Flygtaxi*
2,500 journeys. Because I mostly fly shorter at the end of the 1980s to negotiate an Global Hotel Alliance:
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it has mostly happened outside normal Any other unusual experience onboard? Hilton Family of Hotels
working hours. Think if I had played golf all I remember a flight when I found some HP Store*
Hugo Boss*
that time instead – what would my handi- documents in the seat pocket that quite Language Direct
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cap be? But then I would have missed out
on all the fun I have had on my trips.
Has any year in particular been extra
BY DAN-MARCUS PETHRUS PHOTOS SAMIR SOUDAH
simply shouldn’t have been there. I myself MQ*
Operator One
was working with company mergers, and Park Inn Hotels*
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In 1982, I had 60 one-way trips between to merge two large, listed Swedish compa- 3JDB
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Scandic Hotels
Stockholm and London. I was working as a nies. The lesson learned: never work with Securitas Direct*
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manager for an office-supplies company sensitive business material on a plane. Sixt
at the time and lived in London. You’re no longer traveling as much on StopService*
Tele2*
What is one of the things you value business. Does that mean you will stop The Economist*
about traveling with SAS? using logbooks? *Not available in all countries.
Check our websites for details.
The service when I arrive at the SAS Absolutely not. There will be a lot of sas.se/eurobonus
Lounge after having been away a few flights to Östersund in northern Sweden, sas.dk/eurobonus
sas.no/eurobonus
days. Being able to sit down and get new because I have a house in Åre and spend a flysas.com/eurobonus
copies of familiar business magazines lot of time skiing.