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Equity fund investor vs.

S&P 500 Index


20.00%

10.00%

2008 1.87% 8.35% S&P 500


0.00%

-10.00%
20 Years Equity fund
1989 - 2008 investor
-20.00%

-30.00%
- 37.72%
-40.00%
- 41.63%

-50.00%

Source: Dalbar, Quantitative Analysis of Investor Behaviour, 2009.


Equity fund investor vs. S&P 500 Index
from 1989-2008
$500,000

$450,000

$400,000

$350,000

$300,000 $316,739
$250,000
$458,933
at 8.35%
$200,000

$150,000

$100,000
$100,000
$142,194
$50,000
at 1.87%
$0
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

S&P 500 Equity fund investor


Source: Dalbar, Quantitative Analysis of Investor Behaviour, 2009.
Mindful investing

The cycle of market emotions


Point of maximum
financial risk
“Wow, I feel “Temporary setback.
great about this I’m a long-term investor.”
Euphoria
investment.” Anxiety
Thrill
Denial
Excitement
Fear

Optimism Desperation Point of maximum Optimism


financial opportunity
Panic
Relief
Capitulation Hope

Despondency Depression
“Maybe the markets
just aren’t for me.”

Source: Westcore Funds/Denver Investment Advisers LLC, 1998.

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