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marketing strategy chocolate lounge pub and coffee house

marketing strategy chocolate lounge pub and coffee house



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Published by maaloufmarc
marketing strategy of "chocolate lounge" coffee house and pub.
marketing strategy of "chocolate lounge" coffee house and pub.

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Published by: maaloufmarc on May 31, 2008
Copyright:Attribution Non-commercial


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Marketing 210 projectPresented to : Micheal KfouryOn January 8, 2007
By : Patricia BakalianRami ChahineMarc Maalouf Hiba Razzouk
Table of contents :
I.Executive summaryII.Current marketing situation :1)market description & market segmentation3)concerning sales volumeIII.Product review:1)introduction to our product2)mission statement3)Environmental mission statement4)positioning of our product in the marketIV.Review of competition:V.Distribution Channels1) Supplier to company2)Company to customer VI.Threats and opportunities: SWOT analysisVII.Objectives and issues :How to become effective market leadersVIII.Marketing strategy : Produce an effective marketing mix1)Product2)Place3)Promotion4)PriceIX.Action programs :X.Budgets :XI.ControlsXII.Final thought :2
I.Executive summary:
In Lebanon, the service industry is highly saturated with restaurants, cafes, pubs, andnightclubs. In order to enter such a market, you need to introduce a new idea. With“Chocolate Lounge”, it is exactly what we intend to do. “Chocolate lounge” brings with anew concept and idea, in which it’s general idea is CHOCOLATE and mainly all its productsare chocolate based. Our lounge will have a transforming nature between the day and thenight. In the day it is mainly a café and a restaurant, where our customers would have breakfast or lunch, and also study or conduct business meeting in a calm atmosphere.However, during the night, our lounge radically transforms into one of the hippest pubs intown, where the best music is played and the most exquisite drinks are served. What we serveand our general idea is mainly enjoyed by people seeking a place to study or a classy andlively pub; such people are mainly categorized as students and working adults in their 20s30s and 40s. With our “more for more” strategy, we limit our atmosphere to high class. Weoffer “more” products, better quality, and an innovative, new idea, for prices maximallygetting to an expensive 50,000 L.L a couple, yet fully compensated for with our services. Werecognize our competitors fully, and understand their strengths and the threats they pose onus, and consequently we developed a well understood SWOT analysis that helps us in turnrecognize our own strengths, weaknesses, opportunities and threats.3

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