2004 Course Summary Sheet

 Master of Advertising (Study Area A or B) (IF96)

Location: Gardens Point and Kelvin Grove Campuses

Course Duration: 3 semesters full-time or 6 semesters part-time

Total Credit Points: 144

Course Coordinators:

Creative Industries: Dr Terry Flew, GP, Room B518, Phone: 3864 2276
Business:

Course Design:

OVERVIEW

This course provides opportunity for students to learn about the creative side of the advertising industry. It gives an
introduction to the areas of copywriting, art direction and production in each of the key mediums (print, TV, radio,
interactive). Through electives, students can specialise in one of the disciplines of creative advertising or combine studies
in creative advertising with theoretical studies in the discipline of advertising.

On completion of the Master of Advertising (Creative Advertising) students will be able to demonstrate a high level of
competence in meeting the needs of real world clients through major projects and through internships within the industry.

ENTRY REQUIREMENTS

The normal entry requirement is an undergraduate degree in any field. Applicants who do not have undergraduate degree
may meet the university’s requirements for special consideration. Such applicants must provide evidence of the ability to
enter a postgraduate course, such as employment at a relatively senior level and/or five or more years experience in the
advertising industry. Special entry students would normally be advised to enrol in the Graduate Certificate and articulate
to the more advanced Graduate Diploma or Masters degree. Entry to the Master of Advertising (Creative Advertising)
normally is dependant upon completion of the Graduate Diploma with a GPA of 5 and above.

COURSE STRUCTURE – Creative Advertising

Full-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management
KCP362 Advertising Creative: Copywriting and Art Direction
AMN421 Contemporary Issues in Advertising

Year 1, Semester 2
KCP361 Advertising Creative: Electronic and Print Media
AMN400 Consumer Behaviour OR
Elective
KVP100 Graphic Design
Elective

Year 2, Semester 1
KKN600 Major Project (24 credit points)
Elective
Elective

IF96 11 August 2003 CRICOS No. 00213J 1

Part-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management

Year 1, Semester 2
KCP361 Advertising Creative: Electronic and Print Media
AMN400 Consumer Behaviour OR
Elective

Year 2, Semester 1
KCP362 Advertising Creative: Copywriting and Art Direction
AMN421 Contemporary Issues in Advertising

Year 2, Semester 2
Elective
KVP100 Graphic Design

Year 3, Semester 1
KKN600 Major Project (24 credit points)

Year 3, Semester 2
Elective
Elective

Electives for the Creative Advertising strand**

Students may either choose electives from the following list of suggested units or consult with the course coordinator for
approval of other units.

KIN816 Information Design

KIN817 Project Management
KIN818 Introduction to Digital Media Technologies
KIN819 Electronic Publishing
KMN606 Digital Recording
KMN608 Composing for Moving Pictures
KMN613 Music and Sound for Digital Media
KMN619 Music and Sound Technology
KPB118 Photomedia: Traditions and Techniques*
KPB155 Media Production
KPB370 Principles of Television
KPB371 Advanced Principles of Television
KPB372 Televisual Formats
KVB509 Photomedia and Artistic Practice*
KVB703 Video Art and Culture
KWB111 Media Writing
KWB315 Persuasive Writing
KWB314 Corporate Writing and Editing
KWB370 Electronic Creative Writing

*Subject to final approval

** Subject to course coordinator approval

IF96 11 August 2003 CRICOS No. 00213J 2

STRATEGIC ADVERTISING

Full-time
Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising
AMN422 Media Strategy

Year 1, Semester 2
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic and Print Media
AMN403 Marketing and Survey Research OR
BSN412 Qualitative Research and Analytical Techniques
AMN423 Strategies for Creative Advertising
Elective

Year 2, Semester 1
AMN401 Integrated Marketing Communication OR
AMN442 Marketing Management
BSN 406 Project OR
2 Elective Units

Part-time
Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management

Year 1, Semester 2
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic and Print Media
AMN421 Contemporary Issues in Advertising

Year 2, Semester 1
AMN401 Integrated Marketing Communication OR
AMN442 Marketing Management
Elective

Year 2, Semester 2
AMN403 Marketing and Survey Research OR
BSN412 Qualitative Research and Analytical Techniques
AMN423 Strategies for Creative Advertising
Year 3, Semester 1
AMN422 Media Strategy
Elective

Year 3, Semester 2
BSN406 Project OR
2 Elective Units

IF96 11 August 2003 CRICOS No. 00213J 3