2004 Course Summary Sheet
Master of Advertising (Study Area A or B) (IF96)
Gardens Point and Kelvin Grove Campuses
3 semesters full-time or 6 semesters part-time
Total Credit Points:
Dr Terry Flew, GP, Room B518, Phone: 3864 2276
This course provides opportunity for students to learn about the creative side of the advertising industry. It gives anintroduction to the areas of copywriting, art direction and production in each of the key mediums (print, TV, radio,interactive). Through electives, students can specialise in one of the disciplines of creative advertising or combine studiesin creative advertising with theoretical studies in the discipline of advertising.On completion of the Master of Advertising (Creative Advertising) students will be able to demonstrate a high level of competence in meeting the needs of real world clients through major projects and through internships within the industry.
The normal entry requirement is an undergraduate degree in any field. Applicants who do not have undergraduate degreemay meet the university’s requirements for special consideration. Such applicants must provide evidence of the ability toenter a postgraduate course, such as employment at a relatively senior level and/or five or more years experience in theadvertising industry. Special entry students would normally be advised to enrol in the Graduate Certificate and articulateto the more advanced Graduate Diploma or Masters degree. Entry to the Master of Advertising (Creative Advertising)normally is dependant upon completion of the Graduate Diploma with a GPA of 5 and above.
COURSE STRUCTURE – Creative AdvertisingFull-time
Year 1, Semester 1
KCP360Advertising Creative: IntroductionAMN420Advertising ManagementKCP362Advertising Creative: Copywriting and Art DirectionAMN421Contemporary Issues in Advertising
Year 1, Semester 2
KCP361Advertising Creative: Electronic and Print MediaAMN400Consumer Behaviour OR ElectiveKVP100Graphic DesignElective
Year 2, Semester 1
KKN600Major Project (24 credit points)ElectiveElective
IF96 11 August 2003CRICOS No. 00213J