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new IF96

new IF96

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Published by Terry Flew

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Published by: Terry Flew on Jun 13, 2010
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2004 Course Summary Sheet
Master of Advertising (Study Area A or B) (IF96)
Location:
Gardens Point and Kelvin Grove Campuses
Course Duration:
3 semesters full-time or 6 semesters part-time
Total Credit Points:
144
Course Coordinators:
Creative Industries:
Dr Terry Flew, GP, Room B518, Phone: 3864 2276
 Business:
Course Design:
 
OVERVIEW
This course provides opportunity for students to learn about the creative side of the advertising industry. It gives anintroduction to the areas of copywriting, art direction and production in each of the key mediums (print, TV, radio,interactive). Through electives, students can specialise in one of the disciplines of creative advertising or combine studiesin creative advertising with theoretical studies in the discipline of advertising.On completion of the Master of Advertising (Creative Advertising) students will be able to demonstrate a high level of competence in meeting the needs of real world clients through major projects and through internships within the industry.
ENTRY REQUIREMENTS
The normal entry requirement is an undergraduate degree in any field. Applicants who do not have undergraduate degreemay meet the university’s requirements for special consideration. Such applicants must provide evidence of the ability toenter a postgraduate course, such as employment at a relatively senior level and/or five or more years experience in theadvertising industry. Special entry students would normally be advised to enrol in the Graduate Certificate and articulateto the more advanced Graduate Diploma or Masters degree. Entry to the Master of Advertising (Creative Advertising)normally is dependant upon completion of the Graduate Diploma with a GPA of 5 and above.
COURSE STRUCTURE – Creative AdvertisingFull-time
Year 1, Semester 1
KCP360Advertising Creative: IntroductionAMN420Advertising ManagementKCP362Advertising Creative: Copywriting and Art DirectionAMN421Contemporary Issues in Advertising
Year 1, Semester 2
KCP361Advertising Creative: Electronic and Print MediaAMN400Consumer Behaviour OElectiveKVP100Graphic DesignElective
Year 2, Semester 1
KKN600Major Project (24 credit points)ElectiveElective
 IF96 11 August 2003CRICOS No. 00213
 
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Part-time
Year 1, Semester 1
KCP360Advertising Creative: IntroductionAMN420Advertising Management
Year 1, Semester 2
KCP361Advertising Creative: Electronic and Print MediaAMN400Consumer Behaviour OElective
Year 2, Semester 1
KCP362Advertising Creative: Copywriting and Art DirectionAMN421Contemporary Issues in Advertising
Year 2, Semester 2
ElectiveKVP100Graphic Design
Year 3, Semester 1
KKN600Major Project (24 credit points)
Year 3, Semester 2
ElectiveElectiveElectives for the
Creative Advertising 
strand**Students may either choose electives from the following list of suggested units or consult with the course coordinator for approval of other units.KIN816Information DesignKIN817Project ManagementKIN818Introduction to Digital Media TechnologiesKIN819Electronic PublishingKMN606Digital RecordingKMN608Composing for Moving PicturesKMN613Music and Sound for Digital MediaKMN619Music and Sound TechnologyKPB118Photomedia: Traditions and Techniques*KPB155Media ProductionKPB370Principles of TelevisionKPB371Advanced Principles of TelevisionKPB372Televisual FormatsKVB509Photomedia and Artistic Practice*KVB703Video Art and CultureKWB111Media WritingKWB315Persuasive WritingKWB314Corporate Writing and EditingKWB370Electronic Creative Writing*Subject to final approval** Subject to course coordinator approval
 IF96 11 August 2003CRICOS No. 00213
 
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