PJ COLLEGE OF ART & DESIGN

DIPLOMA IN GRAPHIC DESIGN

Graphic Design (Visual Communication) has recently attracted greater general awareness.
Graphic Designers are increasingly becoming celebrity figures with their work featured on well-
known television programs. The graphic based industry creates a wide array of challenging and
exciting career opportunities for young designers.

The Diploma in Graphic Design reflects and response to the changes in the industry and consists
of the specialised areas of Typography and Editorial Design; Packaging Design, Illustration and
Desktop Publishing; Photography and Advertising Design.

The aim of the course is to provide an opportunity for students to study a wide range of design
processes and develop their technical skills and problem solving sensibilities to appropriately
carry out design projects. The course emphasis is on the acquisition of skills to analyse design
problems and produce conceptual solutions to prepare students through visualization and
communication to develop design ideas into viable economic propositions.

The content of the course reflects the requirements of the design industry to combine structured
teaching with independent learning. This development is nurtured through a series of design
projects and related study programs to build confidence and understanding of the profession.

Design project work is the core of the course. It enables skills to be practiced and integrates
knowledge acquired in each of the specialised areas.

Graphic designers create brochures and advertisements to promote products or services. They
produce logos for products or businesses. They create visual designs for company reports and
other print materials. Some graphic designers work on design and layout for magazines or other
publications. No matter what, graphic designers use knowledge about layout and design
principles to guide their creations.

Some graphic designers work in television or film. They may design the credits that appear at the
beginning or end of a television show or movie. They may create storyboards for film
production.
COURSE STRUCTURE

Semester 1
Fundamental Drawing
3D Dimensional Studies
Theory and Practice of Design
English for Communication
History of Art and Design
Bahasa Kebangsaan A (Malaysian Students Only)

Semester 2
Visual Communication 1
Digital Applications in Design
Introduction to Photography
Studio Drawing
Critical Studies
Introduction to Illustration

Semester 3
Typography 1
Photography
Packaging Design 1
Computer Graphics 1
History of Graphic Design
Pengajian Malaysia (Malaysian Students Only)

Semester 4
Visual Communication 2
Illustration
Typography 2
Packaging Design 2
Computer Graphics 2
Pendidikan Moral / Pengajian Islam (Malaysian Students Only)

Semester 5
Digital Graphics
Advertising Design
Marketing
Professional Practice
Industry Work Placement Program

Semester 6
Major Project
Duration: 3 Years

Yr 1: RM 11,200

Yr 2: RM 13,500

Yr 3: RM 14,400

TOTAL : RM 39,100

CONTACT US

*Martin Yong
Head,
Admissions & Counselling
e-mail: martin@pjcad.edu.my

*Horng Chen, Ng
Manager,
Administration
e-mail: horng@pjcad.edu.my
SMS: +6012-3918278

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Admissions & Enquiries

21 Jalan Barat
46200 Petaling Jaya
Selangor Darul Ehsan
Tel: 603 7957 2000
Fax: 603 7954 7950

Academic Administration
13 & 15 Jalan Barat
46200 Petaling Jaya
Selangor Darul Ehsan
Tel: 603 7957 1000
Fax: 603 7956 6000