Professional Documents
Culture Documents
Graphic Design
Focus on New Media IED Firenze
“Design should find a clear and
consistent visual language, and
be simple enough to keep
recreating itself in ever-new
variations. As a form of cultural
expression, it should be rooted
in the context for which it is
produced.”
MENTORS
14th edition
Graphic Design
Focus on New Media
T H E R E Title*
Mentors
Master Diploma IED
in Graphic Design - Focus on New Media
Duration 11 months
T I M E Language English
Location Florence
P R E S E N T
Project by R. Salame
within interactive environments. New communication tools make
the new media market more challenging and engaging.
Who is it for
new generation of creatives ready to face this challenge.
Project by G. Motter
contacts and to enter a unique international network
rich in professional opportunities.
History of Design and Communication Visual Communication Color & Print Typography & Font Creation
This lecture-based course explores the This course aims at exploring and experiencing Printing Technologies: Pre-Press The course The course aims at fully understanding how
fascinating evolution of visual communication the issues related to visual communication explores how to work with colors, technical typefaces are built, work and interact, through
from the invention of printing to the present conceived as a universal language in challenges and creative opportunities of the analysis of a single glyph and the creation of
time. The presentations showcase design history contemporary culture. Images are the new contemporary design production and how to a complete set of characters. The final result will
milestones and the work of leading Designers, words of a collective language connecting all the prepare production proofs, in both high-end be a complete typeface ready to use made with
while stressing the relationship between visual disciplines expressed by the variegated human offset and digital printing. It also teaches how to specific tools. Composition of text-only content,
communication, historical, social and cultural community. deal with proofreading and production costs. designing pages with balance between the
conditions, and technological developments. several elements.
Creative Advertising Graphic Design Advanced
Marketing and Public Speaking Introduction to business communication topics: The course aims at a full learning of the Adobe Publishing Design
This course represents an in-depth about both communicating, informing, promoting. Suite - Photoshop, Illustrator and InDesign. Constructing text stories and images
marketing fundamentals and communication The creative team and the creative process. The students will learn how to master the in the context of complex publications,
techniques: the different market segments and How the copy strategy turns into a creative idea. softwares and a new point of view on the both printed and digital, such as magazines,
their critical success factors, consumer Managing creative presentations. Production elements of Design. corporate brochures but also personal
behaviour and needs, product values, consumer hints. portfolios. Each production phase
satisfaction, as well as a method to structure Creative Process is analysed, from the starting point to
theoretical arguments for a presentation. Illustration Looking at problems or situations from the final result.
The use of illustration to visually communicate a fresh perspective that suggests different
Account Management information through drawings, paintings, solutions, involving the discovery of new ideas
& Professional Development and photography. and concepts.
The course presents seminars dealing with
topics such as customer relationship Sociology and Ethics in Communication Branding
management, time management, and the The course deals with the relationship between How to create a consistent branding for a
legislative framework affecting communication. the media and society, analyzing the impact company through the development of its visual
Students also acquire presentation skills. of the most recent technological innovations identity, packaging and merchandising
on culture and how these have led to elements. The course explores which are now
a re-discussion of issues such as copyright the main communication issues and how a good
and image ownership. use of typography, colour code and branded
products can solve them. From the analysis of
corporations’ strategies to the choice of naming,
logo and visual elements, the course points out
the importance of branding as one of the main
tool to awake customer’s interest.
Project Lucca Wayfinding by W. Wang
MEDIA DESIGN AREA INTEGRATIVE COURSES AND ACTIVITIES
Final project
The purpose is to direct the study path towards
the field or area that students are most
interested in and allow them to start their
professional career. It can be developed
individually or within a small group and is
generally connected to a company, recreating
the relationship between client and freelance
studio. A team of professors and tutors follows
the students in the creation of their work in
order to maintain high quality standards. The
Final Project is necessary to enrich Students’
portfolio that includes also many of the projects
developed during the whole study pathway.
Project by S.Vajpai
Faculty
Project by E.Izvekova
IED faculty consists entirely of professionals able
to teach theory and practice, through case histories
and project works in collaboration with companies
that allow participants to meet directly the job market.
Mentors
Anne and Eugene Timerman
TMR.design
Anne and Eugene Timerman are co-founders of TMR.design, a New
York-based creative studio specializing in branding and
communications, often extended to include architectural
environments and design objects. Established in 2007, TM/R has
since developed a unique methodology based on systematic form
exploration — to extend brand visual codes from essential brand
elements into a visual language — now the studio’s key approach to
multiple projects for fashion brands and high-tech companies,
including a new store concept for Issey Miyake in New York,
creative lab graphics and typeface for NVIDIA, brand visual codes
and spatial concepts for Van Cleef & Arpels, Cartier, Chloé, Louis
Vuitton, Dior, and Balmain.
Coordinator
Isabella Ahmadzadeh
Art Director and Author
She has worked for various agencies and studios in Milan and
Florence, developing projects for the main companies and
institutions in the territory. She has worked as graphic designer for
Gucci, specializing in photographic art direction. Currently, she is
Art Director at Zetafonts. Her works in Type design have been
selected by AWDA Design Award in 2017, her illustrations for
Zetafonts have been featured by Print Magazine for the Typography
& Lettering Awards in 2016. Recently, her editorial design has won
Zetafonts a Type Directors Club award.
Faculty Members
Illo Studio
Creative Studio
Pann Lim
Creative Director
Ghada Wali
Graphic Designer, IED Alumni
Riccardo Luna
Innovation Editor for the
newspaper La Repubblica
Paolo Parisi
Creator of “good things”
Tiziano Guardini
Eco Designer, winner of the
Green Carpet Award, 2017
IED Italia Career
Service
The IED Italia Career Service, with a team of 14 Working all the year for student placement
people distributed on the territory, takes care of
every single student passing through our classrooms. Throughout a personalized path, consisting of individual meetings,
It does so through a process of accompaniment, each student is tutored by a Career Service staff member, who
training and promotion that rewards the student, helps him/her to prepare for and enter the job market.
the company and the school itself. The meetings aim to highlight the acquired skills and personal
attitudes of each student, helping to create the awareness necessary
to approach the job market and to build a competitive curriculum
vitae and portfolio.
During the year, training sessions called Career Talks are organized
with recruitment professionals such as Monster and Linkedin, who
teach the students how to land a job interview and give insights
about the present and future scenarios of the creative professions.
Career talk with Monster Career talk with Virtual Career Fair
Career service presentation Career interview one to one Job Future Days
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Companies
©ph. S. Casati
IED Alumni is a global, open and inclusive community, featuring
more than 100,000 former IED students, representing over 100
nationalities who graduated in Italy, Spain and Brazil in the fields
of Design, Fashion, Visual Arts, Communication and Management,
Art and Restoration.
Within the platform, alumni can get in touch with companies, find
partners for their projects, become teachers or brand
ambassadors, find inspiration from success stories, and realize
unique projects thanks to the strength of the IED community.
#iedalumni
An International
Network
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Practical Information
Orientation days and course presentation You will receive an email with useful references Admission and enrolment procedure Enrolment
During the year, several presentation days are and info about the selected course. To go ahead After you meet your Admission Advisor for an Once the selection step is done, you will receive
scheduled, either on-site or online, in order to get with the process, reply directly to that email. Your informative interview and check the entry and the certificate of admission and the regulations
to know the Institute’s academic offer in detail, Admission Advisor will help you to check the language requirements, you will be able to access to sign and upload in the personal area.
ask questions about the study paths and necessary requirements to access the courses. your reserved area on the admission platform by At the same time, you can pay the balance
participate in workshops together with using the credentials provided by your Advisor, of the registration fee, thus reserving a place
coordinators, staff, partners and Alumni. Entry requirements and upload the following documents: in the classroom.
The application can be sent by anyone who holds
Admission office a First Level Academic Diploma, a BA Degree or • updated CV; Financial aid
In each IED location, the Admission Advisors other equivalent qualification (graduates of • portfolio if requested; IED supports talents thanks to a policy of
team offers steady assistance and support private schools at University level) or with an • a letter of motivation in the language economic facilitations consisting in scholarships
to students asking for more information on equivalent professional experience in the of the course; and a structured system of low-interest loans.
courses and school activities. disciplinary area of the course. Grad students • pre-enrollment form, available in the
By contacting the Admission Office, anyone may also participate, provided that they get their personal area; IED Firenze
who is interested in learning more about the degree by the date of discussion of the Master’s • a copy of the Bachelor’s degree if available; via Bufalini, 6R - 50122 Firenze
academic offer receives the best possible Final Project. • transcripts of university exams; t. +39 055 29821
guidance in their choice and can get detailed • ID or passport;
information on courses’ organisation, contents, Language requirements • self-certification of residence;
goals and professional scenarios. To ensure course contents are fully understood, • tax code.
IED demands applicants a B2 level - Vantage
Selection and admission or upper intermediate - Common European Once you complete the upload of all the
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and require a selection process. Your Admission of the language in which the course is taught. interview aimed at deepening and evaluating
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selection, admission and enrolment process proficiency, non-native speakers have to submit the qualifications and marks obtained,
to the course of your choice. If you have not a language certificate or undergo a language test any professional experience made, individual
communicated with any Admission Advisor yet, run by IED. aptitudes and motivation to attend the course.
you can ask for information from the webpage of
the course you are interested in.
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