NOW ACCEPTING PROPOSALS FOR 2011

Exhibiting period: February–July 2011

Closing dates: Friday 06 August 2010

Exhibiting period: August–December 2011

Closing dates: Monday 18 October 2010

Proposals are not accepted by email.

Please post to:

Exhibition Proposals 2011
Platform
PO Box 117
Flinders Lane, Melbourne
VIC 3089
Applicants will be notified within 6 weeks from the closing date.

INFORMATION FOR APPLICANTS

For 2011 Platform endeavours to present an exhibition program that supports (but not
restricted to) the following:
- Exhibitions of new work that considers the site specificity of Platform
- Critically and socially engaged art practices
- Multi disciplinary, conceptual, spatial approaches to the site
- Collaborative practices and curated exhibitions
- Opportunities for emerging artists; and mid career artists/established artists wishing
to engage with the unique possibilities of Platform’s exhibition spaces.

EXHIBITION SPACES
Four spaces are available for this proposal round. It recommended that applicants visit these
sites before submitting their proposal to consider the suitability of their project to the exhibition
space requested. A floorplan with specifications and dimensions is provided with these
guidelines. Due to Council regulations, please note that exhibitions are confined to the
cabinet spaces only, and no materials can be installed in exterior spaces or surfaces, this
includes the Campbell Arcade site.

Applications are accepted for the following spaces:

PLATFORM - 12 glass-fronted cases lining the underground pedestrian walkway in Campbell
Arcade, linking Flinders Street Station to Degraves Street
VITRINE - a floor to ceiling glass shop-front sized window in Campbell Arcade (suitable for
larger scale installations)
SAMPLE - a single case in Campbell Arcade specifically allocated to Young and Emerging
Artists
MAJORCA - off-site cabinets in Centreway Arcade most suitable for 2D artwork. (For the
2011 program applications for Majorca are encouraged from artists/graphic designers/
architects for graphic work that engages with the urban context.)
PLATFORM PROVIDES
Platform does not charge exhibition fees. An artist fee is provided for exhibitions held in both
Platform and Vitrine.
Platform: No Charge. Artists fee $400 AUD
Vitrine: No Charge. Artists fee $150 AUD
Sample: No Charge.
Majorca: No Charge.

- Designed e-invitation and email-out to the Platform Mailing List.

- Social networking invitations – Facebook and the Platform blog/website.
- Line listing in Art Almanac
- Opening function held on first Friday of the exhibition from 6-8pm.

PROPOSAL GUIDELINES

Please provide the following:

- COVER SHEET – see attached.

- WRITTEN PROPOSAL - A clear 1xA4 page outline of the project, including the
following: background/theme/concept/rationale; exhibition content; visual description
of the exhibition and how it will be installed; relationship to the proposed Platform site;
list of the project’s participants.

- CV – 1 x A4 page Curriculum Vitae. Group submissions must limit CVs to half a page
per participant.

- VISUAL MATERIAL - Up to 14 digital images provided on CD or DVD. List of

images (including artist, title, year, medium and location). No Powerpoint files will be
accepted.

Platform will only return proposal material if a stamped self-addressed envelope is provided.
Please do not send originals.
 PLATFORM 2011 EXHIBITION PROPOSAL COVER SHEET

Name:

Postal address:

Email:

Mobile:

Project Title/Description:

EXHIBITION SITE: [please circle]

Platform Vitrine Majorca Sample

Proposal checklist:
1 x A4 page Written Proposal

1 x A4 page CV (or half page per participant)

1 x CD/DVD of digital images (14 max) with List of Images