YOUTH FOOTBALL

COACHING DEVELOPMENT
SERIES

“Motivation”
Robert Williams
rawthoughts@gmail.com
 Presentation Objectives

 What is Coaching?

 Youth Football Core Principles

 Motivation

 Summary

 Discussion
 Robert Williams’
Sport Resume
Youth/H.S. College NFL Coaching
John Hope Eastern Illinois Pittsburgh Steelers Union Park
1973-76 1980-83 1984-85 1990, 1992-
6, 7, 8th grade Flag ** ** 1996
1976 1982 1984 **
8th Grade 1st Team AFCA AFC Central 34-6 Record
Champions Kodak All- Champions 1992
** American AFC Conference Mum Bowl
Dunbar H.S. Runner-up Champions
1976-80 2nd Team AP
1977 All-American
** Secondary Coach La Follette Park
Frosh/Soph Tony Dungy 1997 3rd Place
MVP 1983
1st AFCA Kodak **
1978 Dunbar H.S.
Off. Player of All-American 2000 City-
the Year 1st Team AP Runner-up
1979 All-American **
Def. Player of 1st Team UPI All- Corliss H.S.
the Year American 2002-2004
2007 EIU HOF State Playoff
All-Star Starter
(2002)
 What is Coaching?
 1: to instruct, direct, or prompt, : to train
intensively (by instruction and demonstration)

 Construct of Knowledge

 How to Coach?

 How to recognize a Poor Coach?

 Youth Football
Core Principles
 A Tool of Consciousness

 Youth Coaching is Learning

 Coach the Yourself/Player

 Authenticity

 Fundamentals is Power
 Motivation

 a motivating force, stimulus, or influence :

incentive, drive (e, g., Vince Lombardi, Iron Mike, Chuck Knoll, Tony Dungy)

 The Old Coaching Paradigm was a Myth

 Who AM I?
What Do I want to Do and become?

 Players’ Personal Identity

 Identity development needs to be nurtured and
supported to ensure student-athletic achievement

 Ensure that players become goal-oriented, self-confident,

and socially- and academically competent persons

 Only when players begin to understand themselves

(strengths, weaknesses), their needs, and their goals –
and can monitor and regulate their behavior – can they
be athletically successful on the field
 Motivation

 Youth Players Internal Psychological Needs

 Self-determination theory
 Autonomy
 Competence
 Relatedness
 Rather than asking, “How can I motivate my players?,”
coaches should ask themselves
 "How can I create the conditions within which my players will
motivate themselves?“

Dr. M. C Smith (Identity Works) Instruction Model

 Self-Motivation

 Youth coaches must create conditions and

mandate tasks that encourage, support,
sustain, and validate players’ identity
explorationsDr. M. C Smith (Identity Works) Instruction Model
 Create an Appropriate
Instructional Environment
Establishing a Mastery-Oriented Practice Field
(a) Emphasize effort and
improvement over time
(b) Engage in autonomy-
supportive teaching
Teach players how to set
goals
(c) Provide explicit, corrective
positive feedback
(d) Model effective learning
and strategies
(e) Maximize personal competition
(f) Teach players how to make
appropriate attributions for
successes and failures
(g) Provide multiple opportunities
for players to achieve mastery of
content / concepts
(H) Provide multiple activities and
tasks for players to demonstrate
mastery of content / concepts
 Summary

 Learning through Teaching

 A Tool for Consciousness

 Coaching Abilities=Players Actions

 Fun first, Fun second, Fun all the time

 Winning is not the only thing

 Team War Cry
Never surrender greatness.  Never allow that torch to dim.  In spite of all
odds, believe and trust with a fury none will doubt.  Without this faith,
one may hesitate when greatness is but near.  Live in this state of
boldness; permit breath to sear the lips with this conviction.

Regardless of the opponents’ might and posture, victory is but assured. 

So stand your ground, submerged in what is the inevitable.  The
glorious moment, the exact time, that the opponent realizes,

“I am up against greatness.”

Coach Robert Williams

Discussion