CREATIVITY IN ADVERTISING
EXECUTIVE SUMMARYEXECUTIVE SUMMARY
“THE CAT IS ON THE MAT,” is not the story.“THE CAT IS ON THE DOG’S MAT,” now that’s thestory.
Advetising is both art and science. The science of advertising is theanalyititcal part that we have been looking at up yo this point: settinggoals, deciding strategy, choosing among different creativity styles.Some people call this step
because the process isto distill lots of information into the core advertising strategy.What is it that adds sparkle and life to a well-planned andimplemented advertising campaign? It’s th ‘ah’ factor: that brilliantlysimple,but inspired creative edge.
CHETANA’S H.S.COLLEGE OF COMMERCE AND ECONOMICS KHUSHBU.H.OJHA