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Creativity in Advertising

Creativity in Advertising

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Published by Vinaykumar Singh

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Published by: Vinaykumar Singh on Jul 26, 2010
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07/09/2013

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CREATIVITY IN ADVERTISING 
(1)(1)SUMMARYSUMMARY (2) TABLE OF CONTENTS
 
(2) TABLE OF CONTENTS(3) CONTENTS
 
(3) CONTENTS
CHETANA’S H.S.COLLEGE OF COMMERCE AND ECONOMICS  KHUSHBU.H.OJHA
1
 
CREATIVITY IN ADVERTISING 
EXECUTIVE SUMMARYEXECUTIVE SUMMARY
“THE CAT IS ON THE MAT,” is not the story.“THE CAT IS ON THE DOG’S MAT,” now that’s thestory.
Advetising is both art and science. The science of advertising is theanalyititcal part that we have been looking at up yo this point: settinggoals, deciding strategy, choosing among different creativity styles.Some people call this step
convergent thinking 
 because the process isto distill lots of information into the core advertising strategy.What is it that adds sparkle and life to a well-planned andimplemented advertising campaign? It’s th ‘ah’ factor: that brilliantlysimple,but inspired creative edge.
CHETANA’S H.S.COLLEGE OF COMMERCE AND ECONOMICS  KHUSHBU.H.OJHA
2
 
CREATIVITY IN ADVERTISING 
In Advertising the world is flat. Agencies are structured on alinear basis. Campaigns are created in linear formats. There are allkinds of rails and fences and obstacles to keep creative thinking linear.Advertising is a big business and ranks among the top industries in theworld. The growth of the top advertising industry in any country is indirect relation, its creative senses and talents if the advertising professionals.The word advertising is derived from the Latin word
‘adverto’
, thatmeans
“To turn towards”
. Advertising leads to attention towardssomething i.e. the advertising message, which is the purpose of advertising and the objective of the advertisingCreative Advertising starts with proper creative planning. Thisincludes the conceptualizing of basic ideas to their finalimplementation. The ideas are visualized considering basic humanmotives.Advertising is nothing but selling ideas. Creative thinking is thesound ground where one can reap a rich harvest of ideas.
CHETANA’S H.S.COLLEGE OF COMMERCE AND ECONOMICS  KHUSHBU.H.OJHA
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