Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
73Activity
0 of .
Results for:
No results containing your search query
P. 1
Walt Disney

Walt Disney

Ratings:

1.0

(1)
|Views: 7,940|Likes:
Published by agrawalrohit_228384

More info:

Published by: agrawalrohit_228384 on Aug 03, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/08/2014

pdf

text

original

 
 
Case Assignment 2The Walt Disney Company: The Entertainment KingPrepared for:Dr. Alok ChakrabartiPrepared by:Jennifer Boada-RodriguezKyle DegruttolaGilbert GatchalianArthur RobertsonManagement of TechnologyMGMT 692
 – 
850 - 10680Summer 2008
 
 2
Table of Contents
 
Introduction ................................................................................................................................3SWOT Analysis ..........................................................................................................................3Strengths......................................................................................................................3Weaknesses .................................................................................................................4Opportunities ...............................................................................................................4Threats.........................................................................................................................5Corporate Advantage ..................................................................................................................6Corporate Strategy ......................................................................................................................8Diversification .......................................................................................................................... 10Studio Entertainment ................................................................................................. 11Parks and Resorts....................................................................................................... 12Consumer Products .................................................................................................... 13Media Networks Broadcasting ................................................................................... 13Media Networks Cable .............................................................................................. 14Walt Disney Internet Group ....................................................................................... 15Conclusion ................................................................................................................................ 15Resources .................................................................................................................................. 17
 
 3
Introduction
Disney has steadfastly experienced a resurgence since Michael Eisner took the helm in1984. He was able to incorporate his superior business acumen while maintaining thefundamental values founder Walt Elias Disney treasured. With superior strategizing, the Disney
Empire was made into one of the most diversified business marvels. Although Disney’s
management triumvirate has been disassembled, time will show how successfully newlyinducted CEO Robert Iger leads this entertainment giant into the new millennium.
SWOT Analysis
Strengths
Disney’s prominent strength is undeniably its extremely strong brand. Once the words
Disney is uttered
, it is simultaneously paired with wholesome family fun. Due to Eisner’s
insight, this fact remains true far beyond the domestic borders of the United States. Familiesfrom the U.S. to Europe and Asia, readily recognizes the Disney brand as a premium supplier of 
quality family entertainment. This global dispersion has effectively cemented Disney’s brand
worldwide.
Another salient strength is Disney’s vast options for cross marketing. Their 
diversification affords them the ability to promote specific ventures across multitudes of otheravenues and business units. The fact that they own multiple television stations further adds to
their options. Not only does Disney promote heavily internally, they’ve also perfected the art of 
partnership promoting. When a new movie is set for release, you will easily find droves of 
merchandise available for the very characters in the movie. Disney’s prowess in marketing has

Activity (73)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Javier Gonzalez liked this
Javier Gonzalez liked this
Javier Gonzalez liked this
Sharmin Shormi liked this
Justin Chiou liked this
Junseok Lee liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->