Entrepreneur Business in Pakistan

No # 01: HOUSE OF AM
Name: Amna Kardar & Maleeha
Amna completed her graduation from Pakistan School of Fashion design in 2003.And Maleeha completed
her graduation from Pakistan School of Fashion Design in 2003.A public relations course from London
College of Fashion in 2004 also interning at Tatler magazine at Condenast publications London.

Business Introduction:

The name of the business is HOUSE OF AM. It started in august 2004.Our target market is 16 to 35.
They costume jewellery, bags, shoes and now clothes only made to order. Currently their turnover is 6,
00,000 a year. It also depends on the season. There are 31 employees working for the House of AM. Their
salary structure varies on their job requirements starting from Rs 6000 and going up to Rs 15000 per
month. They have around 5-10 indirect employees also benefiting from this Label.

As an Entrepreneurial they have following uniqueness

AM’s main objective has always been to create an exciting shopping experience and to provide a well-
priced and quality collection of fashion accessories to their clients. They are characterized by their
unfailing commitment to crystal and bling and believe in catering to the glamour girls who crave a touch
of shine in their wardrobe.
Amna and Maleeha believe that the women of today are very unfaithful customers, but in a good way.
They no longer stop at one fashion house to create their entire look, now they shop everywhere ,building
their own style by mixing together what they like. They are attentive to the quality of the idea and the
viability of a trend, testing it before they trust it. Approaching fashion this way gives a woman a greater
identity. And it offers designers a greater challenge.Amna says ‘To rise to this challenge we provide
glamour in a comfortable way so that a woman feels in harmony with a dress, rather than being forced by
it.’
AM now stands as a complete fashion house called “House of AM “, being the answer to the queens of
the night, whose evenings require a bit of unabashed glitz, might it be in the form of gleaming jewels or
lush fabric. The results, when worn a tad ironically by women with strong personal styles, are charming,
sexy and even a touch regal.Maleeha adds smiling ‘All that’s required then are glass stilettos and a
prince.’
Their design philosophy “To be glamorous without an effort”
No# 02: Backerei 
Name: Adnan Shiekh

Business introduction:

Bäckerei was officially launched on Dec 16, 2006. Bäckerei is the first of its kind bakery in Pakistan.
Suggestive of its German name, it serves specialized German confectionary and assorted European
goodies. Asides from its products, the bakery is unique as it is owned and run completely by young
entrepreneurs with hearing disability. Haven gone through a grueling 2-month training period on
managerial and attitudinal training, they were then given 3 month training to prepare them in specialized
baking and cooking. For this, they had a qualified German bakery owner come to Pakistan.

The entrepreneurs are all hearing impaired young men between the ages of 21-27 years. With the
exception of one teacher, all are students in BA I and BA II. They all come from lower economic social
class and this is the first time they are running a business.

The Bäckerei employees 11 direct employee full time and 4 part time employees.   (9 Hearing impaired
young men, I manager, 1 cleaner).

As an Entrepreneurial:

Our most unique selling proposition is our entrepreneurs. They are extraordinary young gentlemen with a
vision to be pioneers in entrepreneurship ventures by dif-able people. Along with the manpower, at
Backerie the product line is very unique too. Our products are free from additives and preservatives. Our
bread especially is known amongst the health conscious for its quality and authentic German taste.
 Besides the product and people, the pricing at Bäckerei also represents a unique value system. It
promotes equality amongst different social classes by making quality available for all at the same
affordable prices.
 The place is also not behind the people, price and product. Upon entering Backerie, one instantly gets a
homey feeling with the scent of fresh baked bread, bright yellow walls, Christmas lights and hand made
things on the wall.
No # 03: WebsolsPk
Name: Shahbaz Ali

Websolspk is Pakistan newly and fastest growing business in web development and designing. Which
establish in 2002 now currently its Value is 3 million Pakistan rupees. With 14 employees
and 13 Internet Software Products for an internet user they have also 50,000 Customers from
whole Pakistan.
WebSolspk is enthusiastic to offer its clients unparalleled levels of client service and cheap
web hosting without any compromise on quality. This can only be done through highly
trained and motivated team who act from a personal commitment to achieve both the
company's goals and values. By applying principles of trust, honesty, respect, moral integrity
and commitment, we cultivate and maximize talent to the benefit of each client and the
company.

Uniqueness of websolspk Entrepreneurial Business

1. Providing the solutions, and not just hosting.

2. Reliable and Friendly Support.
3. Unsurpassed Performance.
4. Websolspk is an idea-enterprise.
5. They build mass market Software Products and Services.
6. Websolspk believes in indigenous development.
7. Websolspk focuses on innovation

“We aim at setting standards for highly valued, patient, respectful and caring customer
service to cultivate high moral values. We train our team for this purpose specially, in
addition to technical training”