Professional Documents
Culture Documents
Strengths
Global Standardization 0.07 4 0.28
Creative Process 0.04 4 0.16
Popular Brand Name 0.06 4 0.24
Diversification 0.04 3 0.12
It is the largest media and entertainment company in the world. 0.06 4 0.24
Disney Company owns 11 theme parks and several channels. 0.05 4 0.20
Powerful strategy 0.04 3 0.12
Strong financial condition 0.05 4 0.20
Increasing trends in overall revenues and profits. 0.05 4 0.20
Popular characters 0.04 3 0.12
Disney employees 150,000 people. 0.05 4 0.20
Differentiation 0.06 4 0.24
Weaknesses
High sunk cost 0.07 4 0.28
Excessive Research & Development 0.04 3 0.12
Cultural Imperialism 0.04 3 0.12
Frequent change in top management 0.02 2 0.04
Criticism from Religious welfare group 0.04 3 0.12
Limited range of target audience mainly Children 0.03 3 0.09
Obsolete Facilities (out dated/old) in radio 0.03 2 0.06
Criticism by animal welfare group 0.03 3 0.09
High operating cost 0.05 3 0.15
High risk factor 0.04 4 0.16
Strengths (S) Weaknesses
Strengths (S) Weaknesses
1. Global standardization 1. High sunk cost
1. Global standardization 1. High sunk cost
2. Creative process 2. Excessive R&D
2. Creative process 2. Excessive R&D
3. popular brand name 3. high investment
3. popular brand name 3. high investment
4.4. Diversification
Diversification 4.4. Cultural
Culturalimperialism
imperialism
5.5. Largest
Largestmedia
mediaentertainment
entertainment 5.5. Media
Media networkcompetition
network competition
company
company 6.6. High
Highoperating
operatingcost
cost
6. 11theme parks and several channels 7. Frequent change in operating
6. 11theme parks and several channels 7. Frequent change in operating
7. Innovative ideas management
7. Innovative ideas management
8. Increase in revenues 8. Obsolete facilities in radio
8. Increase in revenues 8. Obsolete facilities in radio
9. High brand awareness 9. Limited range of targeted customers
9. High brand awareness 9. Limited range of targeted customers
10.
10. Differentiation
Differentiation mainly
mainlychildren
children
Opportunities(o) SO Strategies WO Strategies
Opportunities(o) SO Strategies WO Strategies
ove into different segments (S4-O2) As they have diversified product
Move into different segments (S4-O2) As they have diversified product
arket development in untapped
Market development in untapped
line, from this strength they can capture
line, from this strength they can capture (W1-O7) through differentiation they can
untries. economic growth in different segments by
ountries. economic growth in different segments by attract different customers and overcome
eduction in operating costs. following any or all Intensive strategies
Reduction in operating costs. the cost.
sney musical following any or all Intensive strategies
Disney musicalchannels.
channels. (W5-O3) through market development in
enchmarking totoimprove
Benchmarking improve S5-O7) They are doing differentiation; those countries which have been
anagement practices.
management practices. from this strength they can develop remained un served.
evelop more attractions for theme more attractions in theme parks by
Develop more attractions for theme (W8-O7)they can abort the obsolete line
rks using Differentiation strategy.
arks
nline Websites (S5,S8-O8) retain more and more of radio by focusing on websites lines)
Online Websites
obal Localization: Think global, Act customer through strong marketing
Global Localization: Think global, Act
cal
ocal Threats (T) ST Strategies WT Strategies
Threats (T) ST Strategies WT Strategies
(S2-T8)Due
(S2-T8)Duetotocreative
creativeproduction (W6-T2)
ompetitors: National,
Competitors: National,regional
regionaland
and
production (W6-T2)as asthe
theprices
pricesare
arehigh
high
obal .
.
process,
process, company can maintainits
company can maintain its due to inflation, company should
lobal due to inflation, company should
edge on substitutes. adopt
orld wide inflation
World wide inflation edge on substitutes. adoptthe
thebackward
backwardintegration
integration
and consistency (S6-T1)through
(S6-T1)throughdiversification
diversification strategy
Brand consistency
oduct Differentiation strategies strategytotoreduce
reduceoperating
operatingcost.
cost.
Product
wsuits
Differentiation strategies they canincrease
they can increaseand
and
awsuits improve their products and services
improve their products and services
errorism
errorism and
andcan
cancompete
competethethecompetitors
Naturaldisasters
atural disasters competitors
hange in the younger generation's
Change in the younger generation's
CPM
DIS Time Warner News
corporation
Advertising
0.1 4 0.4 3 0.3 3 0.3
Financial position
0.1 4 0.4 3 0.3 3 0.3
Consumer loyalty
0.1 3 0.3 3 0.3 4 0.4
Televisions network 0.2 4 0.8 2 0.4 2 0.4
Park and resorts 0.05 3 0.15 - - - -
Studio entertainment 0.05 2 0.10 3 0.15 - -
0.1 4 0.4 - - - -
Consumer products
Growth Rate
(Medium) 0
(IV)
(III)
(Dogs)
(Cash Cows)
(Low) -20
Studio Entertainment
(High) Market Share (Medium) (Low)
1.0 .05 0.0
(High) +20 0.87
8.78
(II) (I)
(Stars) (Question Marks)
MEDIA NETWORKS
Growth Rate
(Medium) 0
(III) (IV)
(Cash Cows) (Dogs)
-20
(Low)
Consumer Products
(High) Market Share (Medium) (Low)
1.0 .05 0.0
(High) +20
(II)
(I)
(Stars)
(Question Marks)
Growth Rate
(Medium) 0
0.91
(III) (IV)
(Cash Cows) (Dogs)
PARKS & RESORTS
8.52
(Low) -20
Parks & Resorts
(High) Market Share (Medium) (Low)
1.0 .05 0.0
(High) +20
(II)
(I)
(Stars)
(Question Marks)
Growth Rate
(Medium) 0
0.28
(0.88 ) (IV)
(III)
(Dogs)
(Cash Cows)
STUDIO
ENTERTAINMENT
(Low) -20
The Grand Strategy Matrix
Potential Strategies:
- Market Development
- Market Penetration
- Product Development
- Backward Integration
- Concentric Diversification
Projected Income statement
For the year ended 2008
(In Millions)
2007 2008
AS TAS Strategic
AS AlternativesTAS
AS TAS Strategic
AS AlternativesTAS
AS TAS Strategic
AS AlternativesTAS
AS TAS Strategic
AS AlternativesTAS
Key Factors
Competitors: National,
0.09
Weight Vertical
Conglomerate
regional and global
4 0.36 2 0.18
World wide inflation 0.04
3 0.12 Integration
1 0.04
Diversification
Unprofitable or hasty 0.02
4 0.08 1 0.02
acquisition AS TS AS TS
Opportunities:
Brand consistency 0.02
- - - -
• Global Localization 0.20
2 0.40 3 0.60
• Disney School of Management 0.15
- - - -
& Training institute
• Market development
in untapped countries0.05 2 0.10 3 0.15
• Acquire new technology 0.15 1 0.15 3
0.45
• Extend Product Line 0.10 1 0.10 3 0.30
CA IS
-6 -5 -4 -3 -2 -1 -1 +1 +2 +3 +4 +5 +6
-2
-3
-4
-5
Defensive Competitive
-6
ES 44
Financial Strengths
Financial Strengths
Rating
• Operating income increased in 2007 in 03
each segment.
• Strong financial position as compared to 03
competitors.
• Market capitalization is 71.40B which is much 04
higher as compared to industry.i.e 2.248.
• EPS in 2007 is 2.123 which is much higher 03
as compared to industry requirements.
• High credibility in industry due to strong financial 02
position.
Continue…
• Disney has established strategies for risk 04
Management credit risk, foreign risk, exchange risk).
• Return Assets(ROA) in 2007 is 7.6% which show 05
strong & consistent return.
• Revenues increased by 37.843 billion in 2007 04
which helped in gaining strong position.
• Due to diversification sources of financial revenues 04
are higher. 38
Average = 38 / 10 = +3.8
Environmental Stability
Environmental Stability
Rating
• Change in trade policies of different companies. -2
• Recession phase in economy affects the operations. -3
• Inefficient cultural & social analysis of the country in -2
which they are operating.
• Incomplete or inefficient training of employees in -3
understanding culture.
• Change/fluctuations in prices of oil & energy has impact -2
on strategies.
• Change in taxation method of different countries. -3
• Political instability & inflation in less developed countries. -4
• Up-to-date technology is necessary for Broadcasting -3
& media networks & for product differentiation.
• Barrier to entry into the market. -5
27
CA IS
-6 -5 -4 -3 -2 -1 -1 +1 +2 +3 +4 +5 +6
-2
-3
-4
-5
Defensive Competitive
-6
ES 52
Product Positioning Matrix
High brand loyalty
News
corporation
CEO
CEO
Walt
Walt Disney
Disney Walt
Walt Disney
Disney Consumer
Consumer
Attractions
Attractions Studios
Studios Products
Products
Motion
Motion Disney
Disney
TV
TV Animation
Animation
Pictures
Pictures Channel
Channel
Walt
Walt Magic
Magic Tokyo
Tokyo Euro-
Euro-
Disney
Disney Kingdom
Kingdom Disneyland
Disneyland Disney
Disney
World
World CA
CA
Software
Software
Disney
Disney Disney
Disney Catalog
Catalog
Licensing
Licensing Publishing
Publishing and
and
Stores
Stores Music
Music Marketing
Marketing
Education
Education
Magic
Magic Disney-
Disney-
Epcot
Epcot
Kingdom
Kingdom MGM
MGM
Center
Center Source: The Walt Disney Company Annual Report
FL
FL Studios
Studios
Human Resources
CEO: Robert Iger Disney Consumer Products
Operations
Chairman of the Board: John Pepper Communication
CIO
Director: Fred Langhammer Human Resources
Security
Director: Orin Smith Government Relations
Distribution
EMEA
Studios Production