Strengths

1. Minimum management expenses. 0.08 3 0.24

2. Strong social responsibility programs. 0.09 3 0.27
3. Strong R&D program. 0.10 4 0.40
4. Strong marketing program 0.10 4 0.40
5. Great operating eIIiciency and use oI capital assets. 0.06 3 0.18
6. Continues new product development. 0.08 3 0.24

eaknesses
7. huge amount oI long term debts. 0.10 2 0.20
8. High prices than competitors. 0.09 1 0.09
9. Lack oI Iinancial resources. 0.05 1 0.05
10.Minimum diversiIied products compared with
competitors. 0.08 2 0.16
11.Large amount oI advertising expenses. 0.05 2 0.10
12.Decrease in current assets and increase in current
13. Liabilities. 0.05 1 0.05

Opportunities
14.!ersonal care products usage is
increasing in huge margin. 0.10 3 0.30
15.s it is well known established brand,
it is easy Ior them to enter to the new
international market without much diIIiculty. 0.05 2 0.10
16.With the varieties oI brand, Revlon can reach
to customers oI all income range. 0.10 3 0.30
17.Increase in men interest Ior person beauty. 0.12 4 0.48
18.It got several diIIerent varieties Irom makeup
to Iragrances to hair products which helps customer
to go with same brand in everything. 0.05 4 0.20
19.It can increase its sales market by adding or merging
diIIerent other brands to other markets
like India, Irica and etc. 0.07 3 0.21
20.s Revlon got high value in market, it can introduce
new product like handbags, jewellery, or other accessories.
21.Being an established company,
the share market can be high. 0.04 2 0.08
22.Increasing in Young to old peoples,
who is more concern about their beauty. 0.12 4 0.48

%hreats
23.High competition is the major problem Ior Revlon.
So, they need to be careIul about the growing competitors.0.13 4 0.52
24.Damaged products can leads to legal problem
and the Iailure oI reputation oI the company. 0.06 3 0.18
25.s it sells products in diIIerent parts oI world,
the exchange rate Iluctuations can impact the company. 0.04 3 0.12
26.The racial and ethnic issues. 0.07 2 0.14
27.Recession in young people. 0.05 2 0.10