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Table Of Contents

1 EXECUTIVE SUMMARY
2 INTRODUCTION
Evolution of Two-wheeler Industry in India:
SEGMENTATION OF TWO WHEELER
Segment-wise Analysis of Indian Two Wheeler Market
Financing ratios
Destination India
India is the second largest two-wheeler market in the world
Rise in India¶s Young Working Population
Rise of India¶s Rural Economy and Growth in Middle Income Households
Greater Affordability of Vehicles
Rapid Product Introduction and Shorter Product Life Cycle
Inadequate Public Transport Systems in most Urban Areas
Challenges faced by the industry
Rising Customer Expectations
Environmental and Safety Concerns
Creation of Distribution Infrastructure
EXPECTATIONS OF THE COMPANY FROM THIS SURVEY:
Marketing Mechanism
Promotion
Promotional tools or promotion mix
A. Broadcast Media:
B. Print media:
C. Outdoor media:
3. PUBLIC RELATIONS AN PUBLICITY:
4. SPONSORSHIP:
5. DIRECT MARKETING:
6. DIRECT MARKETING INCLUDES:
7. SPONSORSHIPS:
8. DISCOUNTS/OFFERS:
PROMOTION POLICY:
No. of players in the two wheeler automobile sector (India):
MARKETING MIX PLAN
Demographic Segmentation
Targeting
Positioning
affect it are:
The pricing strategies adopted by Hero Honda Ltd
The various promotional activities adopted by the Hero Honda
Company
The various promotional activities adopted by Hero Honda bikes are as
RESULTS
Customer:
Marketing MIX in two wheelers
PRODUCTS
PRICING
PLACE
What Does Customer Want?
PROMOTION BY HERO HONDA
CD-100 : Fill it, shut it, Forget it
CD100SS : Tough and Rugged
Splendor : Designed to Excel
Street Smart : License to enjoy
4¶PS OF MARKETING OF TVS MOTOR COMPANY
ADVERTISEMENT OF TVS MOTORS
PROMOTION OF TVS MOTORS
How does TVS Motor create value for its customers and measure satisfaction
levels?
ADVERTISING STRATEGY
ADVERTISING STRATEGY BAJAJ
PULSAR 150cc (Definitely Male)
Brand Image create By Bajaj
BAJAJ¶s Pro Bike Showroom
BAJAJ PULSAR µDEFINATELY MALE¶
TRENDS IN TWO WHEELER INDUSTRY
OFFERS FROM DEALARS AND BANKERS
INTEREST RATES AND DISCOUNTS
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21293501 Marketing Strategies of Two Wheeler Dealers

21293501 Marketing Strategies of Two Wheeler Dealers

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Published by Ravinder Chauhan

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Published by: Ravinder Chauhan on Aug 14, 2010
Copyright:Attribution Non-commercial

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12/23/2012

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