“PRIME OFFICE SOLUTIONS”

WHAT OUR BUSINESS IS!!!!

Prime Office Solutions will provide workplace solutions, offering a range of products and services
that allow individuals and companies to work however, wherever, and whenever they need to. Prime Office
Solutions will operate in 5 major cities of INDIA initially and than extend our business to other regions of
the world. Products and services would include fully furnished, equipped and staffed offices, world-class
business support services, meeting conference. Prime Office Solutions would also support the growing trend
of mobile and home working. We will provide workers at home and on the road, with services such as
Virtual Office and providing dedicated business addresses as their business base as well as mail and call
handling services. We will operate business centers in commercial hubs to serve clients wherever they find
themselves working. Companies of all sizes will use our solutions to reduce costs and remove the burden of
property ownership and management and to have a workplace to suit however they want to work.

Executives across business sectors, geographic locations, and from every size organization, seek to
more effectively manage business risk, maximize their financial resources, and increase their flexibility to
accommodate growth and the dynamic changes in the market. With property constituting more than 40
percent of the total assets of many of the world’s leading corporations, these businesses are increasingly
looking at office space requirements as a strategic component of their business plan. Prime Office Solutions
will enable companies to maintain that needed flexibility by helping them minimize their second largest cost
of doing business: the expenses associated with leasing, equipping and staffing their office space.

Workplace outsourcing will enable companies to rapidly seize new market opportunities because the
office infrastructure is already in place, which is particularly beneficial when businesses are setting up
offices in emerging markets. Each business center location will include a client-driven mix of offices,
meeting rooms and common areas. An advanced communications system, network access and IT and
administrative support are also standard features. Additionally, clients will be able to utilize full menu of
business services, including meeting rooms, video conferencing, business support services, and catering --
on a pay-per-use basis.

We will provide office space; meeting rooms and conference rooms which would be located at
premier addresses in city centers, central business districts or business parks with convenient access to
major airports or public transportation.
“MISSION”
To provide quality workplace solutions to Corporate and budding entrepreneurs in India.

“VISION”
To be a provider of workplace solutions, offering a range of products and services that allow
individuals and companies to work anyhow, anywhere, and anytime they need to.

USP OF “PRIME OFFICE SOLUTIONS”:

“Step-in” Offices
As the offices come with a ready infrastructure and a ready staff, the entire customer needs to do is
“step in” and start immediately after a small briefing with the staff if necessary. This eliminates the
processes of hiring temporary staff, renting or carrying expensive and bulky instruments like LCD
Projectors, Working Table, Photocopy machines, Fax machines etc. In other words, the customer gets
a ready office at a “zero setup cost”. Also, the confidentiality of the customer’s data is guaranteed. All
electronic files are deleted while the stationary is scrapped off.
 BUSINESS LOCATION:

Airport Road
Per square feet commercial real estate prices: Rs. 7,000/-
SIDCO Industrial Estate, Guindy
Per square feet commercial real estate prices: Rs. 8,500/-
Santacruz (East)
Per square feet commercial real estate prices: Rs. 14,000/-
Banjara Hills
Per square feet commercial real estate prices: Rs. 9,000/-
Saket, New Delhi
Per square feet commercial real estate prices: Rs. 10,000/-
 Floor Plan

The floor plan as shown above will be utilized to the fullest and this is an approximate representation
of the office space that will be dividing in number of small cabins for our customers to use.
 The different looks for the conference room and the office for different number of people will be as
follows:
 Michael Porter’s 5 force model

MI
There are different factor that will affect our business and those different factors are:

1. Competition: We will be facing competition from close substitute like hotel who provide
conference rooms and office for their customer so that they can work over there. But our advantage
would be that we are specializing in that service, and in today world specialization is what people
would be willing to pay for. However the price can be an issue that is the reason we are providing
them with restrooms as well so that they do not have to leave the office and find an accommodation

BARGA
to rest. The demand for our product is elastic as there are not many companies that provide this kind
off service and there are not many people that will take it at one go. The major factor that can help us
is that, we will be among the few who would be providing this kind of service and if it goes on than
the possibilities are limitless.
2. Customer: There is a single firm that operates in the whole of India for this kind of service but their
target audiences are totally different than ours. It targets people from MNC’s who are on a visit to
India for their branch office. We are targeting Indian clients who travel daily or once in a week or
will have work for a few months and need an office to work. The areas which the competition would
be targeting are major cities which are the same for us in the 1 st phase but from the 2nd phase we
would be going to tier 2 cities because our estimates shows that the business needs in these cities are
also growing such as Jaipur.

3. Suppliers: The major suppliers for us are the furniture shops and the basic amenities and for the
internet and video conferencing, which have many players, so that we can receive good quality
service at an affordable price. The firm that uses them are many but ours is a different kind, so our
specific needs can be fulfilled by these suppliers such as immediate connection and continuous
service without any problems, these suppliers can be made as partners in future for business like
video conferencing, home office, virtual office, etc where they can provide the service to our
customer through us and get a share in the earnings. The cost of all this inputs is initially high as
majority are fixed cost e.g. lease line etc but the working cost is low. This cost will also be recovered
from the customers over a period of time.

4. Potential entrants: This industry as we know is under the head of service industry which in our
country is the fastest growing. There is bound to be competition in future so as to have an edge over
them we have entered the industry with the low pricing strategy, so as to make customers for life and
get our business the edge which the competition will take time to achieve. In future once the
competition increases the advertising expense will also grow as to attract new customers and retains
our old customers. There are a few potential threats to our business, but in the near future there is not
much to be worried about except the acceptance of this business.
 FEASIBILITY OF THE B-PLAN
1. Managerial competency:

Chirag Kamdar - CEO.

Rushabhsen Sanghani - CMO

Niral Shangvi - CFO.

Benaifer Karkaria - Chief HR manager.

Amit Kaul – Chief Strategy Officer.

The Various positions in our company will be like as stated above.

Chirag Kamdar, CEO of POS is a management graduate from K.J. Somaiya Institute of Management
Studies, Mumbai. He has 2 years work experience in the Real Estate Industry. His main
responsibility will be to look after the entire structure of the organization and make sure that the
company remains afloat.

Rushabhsen Sanghani is the Chief Marketing Officer of the company. He is an MMS (Marketing)
graduate from K.J. Somaiya Institute of Management Studies. He has great marketing acumen. His
main responsibility will be to market the service to the prospective candidates and try to attract them.

Niral Shanghvi is the Chief Financial Officer of the company. He is an MMS (Finance) Graduate
from K.J. Somaiya Institute of Management Studies. He has sound knowledge of Corporate Finance,
His job would include Cash Management, Receivables Management, Raising funds whenever
required and investing excess funds.

Benaifer Karkaria is the Chief Human Resources Manager of the company. She is an MMS (HR)
graduate from K.J. Somaiya Institute of Management Studies. She has 1 year work experience in
recruitment. She has in depth knowledge as far as Human Resource Management is concerned. She
would be responsible for hiring all the center managers, receptionist their training & development,
deciding on the salary component, performance appraisal and the recruitment strategies that need to
be developed to make rapid expansion of business possible.
 Amit Kaul is the Chief Strategy Officer of the company. He is a management graduate from K.J.
Somaiya Institute of Management Studies. He would be responsible for taking strategic decisions of
the company that is how, when and where the company can expand.

2. Market Appraisal:
Market Appraisal deals with where we stand in the market with respect to our competitors. In our
field, we are the only few in this country. This is a new venture and the major reason why we are
venturing into this uncharted territory is the untapped potential in the tier 2 cities of our proposed
venture. We are comparing our type of service industry with business tourism industry. So we expect
our growth to be on the same lines as that of business tourism, which is about 25-30 % CAGR for
last 5 years. Since we are in a unique business, we need to create awareness about the type of
service we are offering. For that purpose we have to have a tie-up with the hotels where our
prospective customers are expected to stay. We vie to have a tie up with almost all the hotels which
are the prime source of our customers. In order to attract more and more customers we will also
advertise our brand in famous business magazines. This is a totally new concept and so it will take
time to be accepted in the industry but once it does, we would have the first movers’ advantage.

3. Technical Feasibility:
Mainly the technical requirements of our company would be LCD projectors, PC’s, Printers, and
Scanners. We would also need to take a lease line so that our clients do not face a problem while
conducting their business. New age technologies like Internet connectivity (VSAT), fast streaming
video conferencing are also required by the company. This kind of technology will cost us a lot, but
as these are major installations cost they can be recovered over a period of time.

4. Economical Feasibility:
This is a study of whether our business will run or not. This can be found from the number of people
flying into a particular city and who many of those are here for business purpose. The question really
to be asked is whether they will be willing to work in an office or would like to travel around the city
for the meetings they need to attend. This is can help us know about the acceptability of our product
and services.
5. Financial Feasibility:
The financial feasibility can be estimated from the projected balance sheet of the company. We
achieve our breakeven within the first year which for a new company is very good. Infact we are
achieving a growth rate of around 20% in the total revenue of the company. Venture capitalist would
be ready to finance us as this is a new idea and if it works they will get more benefits the than
convential business they invest into. Our major cost is also in fixed assets such as property which
can be recovered if it does not work. So there is little to loose for the VC and the back who we
would be giving 14% interest on the loan they provide us. Our working will be put in by the partners
of the company which is less comparative to the fixed investment we have.