February 2010

Connecting North America

Leading Edge
Even better for 2011

Transit Connect Electric | Shelby GT500 | New SYNC

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 Connecting North America

3 Monthly sales
Our plan is working January sales and share up as
vehicle market improves.
4
Our momentum continues in 2010 as customers
4 Global Town Hall
continue taking notice of fuel-efficient, high-quality
vehicles throughout our lineup. President and CEO Alan Mulally
For the month of January, our sales were up 24 percent addresses employees on
company performance.
versus a year ago, driven by strong sales of Fusion and
Taurus, as well as our crossovers and hybrids. 5 Business review
Resale values of our products also continue to
The Americas’ business unit
increase. Among full-line manufacturers, Ford, Lincoln
meets to set 2010 priorities.
and Mercury vehicles recorded the largest gain in resale
values from the 2009 to 2010 model year. 9 Next-gen Explorer 9
We also continue to unveil exciting new products as
Chicago facilities land next-gen
part of our product led transformation. In January, we
Explorer production.
unveiled the next-generation Ford Focus and 2011
Lincoln MKX. And this month, we will show off the 2011 10 Leading Edge
Ford Edge to media and consumers at the Chicago Auto
2011 Ford Edge and Edge Sport
Show. blend technology, design,
This is all great news for Ford and customers -- and fuel economy.
further proof that our plan is working. Let’s continue
12 Shelby GT500
staying laser-focused on delivering even more new
vehicles with world-class fuel efficiency, quality, safety
10
New Shelby GT500 boosts
and great value. performance, mileage,
Thank you for your valuable contributions. Keep up handling.
the great work!
13 Transit Connect
Transit Connect Electric aims
at fleets, taxi goes green.

14 Top Hoss is Boss

Mark Fields
Ford Mustang Boss 302 12
returns as turnkey race car.
President, The Americas
17 Ford History
A more interactive @Ford
How Edsel Ford acquired the
Throughout the magazine, we’ve Lincoln brand in 1922.
Click to @Ford Online
highlighted stories that offer much for more information
more information at @Ford Online
(www.at.ford.com).
www.at.ford.com 20 Back Page
Just look for the highlights box like the one pictured here. A They Said It plus $300,000
similar logo is in the upper left corner of @Ford Online in the pace car, Brian Williams’ vote
rotating promo box section.
– The @Ford magazine team
and a surprising thumbs-up. 13
Publisher: Sara Tatchio | Associate publisher: Susan Krusel | Managing editor: Robert Musial | Contributing editor:
Jenn Corney | Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman | Graphic designer: Julie Yeiter
Image coordinators: Marv Walters, Brian Wybenga | Copy editor: Floyd Opperman
Writers: Leslie Armbruster, Meghan Cass, Marcey Evans, John Fossen, Chris Rahi Kassab, FCN N E W S
Jeff Majeske, Robert Musial, Susan Pollack, Kristopher Spencer, Mark Spencer, Andrew Stoy
Photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski
Fax: (313) 248-5570 | Editorial: (313) 206-4679 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only)
No portion of this magazine may be reproduced without prior written consent of @Ford. Many items advertised in @Ford are available
through retail organizations and establishments not connected with Ford Motor Company. Availability, price, safety, quality and durability
of these items rest solely with the respective manufacturers and their sales organizations. Ford assumes no responsibility for their use.
@Ford is available online at www.at.ford.com. The magazine is available 10 times a year in racks at all Ford facilities in the U.S. and Canada,
and mailed to retirees. Retirees may opt out of mail delivery or make @Ford address changes only at FWINFO@ford.com.
For more information on Ford news, visit at.ford.com. February 2010 | 1
 Local
Ford sweeps both Car of Year
and Truck of Year awards
Ford scored a historic doubleheader, capturing
both Car of the Year for the Ford Fusion Hybrid and
Truck of the Year for the Ford Transit Connect at the
North American International Auto Show in Detroit
in January.
It marked only the third time in 17 years that one
manufacturer had won both titles for the awards
which recognize innovation, design, safety, handling
and value for the dollar.
The Fusion Hybrid edged out the Buick LaCrosse
and Volkswagen Golf/GTI to win and the Transit
Connect bested the Chevrolet Equinox and the
Subaru Outback to win.
Latest Hollywood star?
It’s the Transit Connect
The Ford Transit Connect makes its
Hollywood debut with an all-star cast
in the movie Valentine’s Day, which
opens this month.
In the movie, florist Ashton Kutcher
uses the van to deliver flowers. The
cast includes Jessica Alba, Patrick
Dempsey, Jamie Foxx, Jennifer
Garner, Topher Grace, Anne Hathaway, above, and George Lopez.
The cast also modeled pieces from the Ford Warriors in Pink
apparel collection in national ads to aid fundraising for
Susan G. Komen for the Cure. The collection is available at
www.FordCares.com.
Ford Taurus scores
technology award
It was the 2010 International
Consumer Electronics Show
(CES) but the 2010 Ford Taurus
took home the prize.
At the annual Las Vegas show, which is aimed at personal and home
electronics, the Taurus was cited by Edmunds.com for its first-ever
Technology Breakthrough award.
Judges said the Taurus offers more user-friendly technology than
other cars twice its price, including 10 class-exclusive features not
available from any other manufacturer.

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2 | February 2010
 Sales
Ford gains 24 percent in
January, also adds share
By John Fossen
Ford rode strong fleet
business to a whopping
24 percent increase in
U.S. sales for the month of 2010 Ford Fusion
January, easily outpacing the overall
industry gain of 6 percent.
As a result, overall market share for
Ford, Lincoln and Mercury vehicles
jumped to 15.7 percent, which is 2.2
points higher than in January, 2009.
“Consideration for our brand and
our products is at an all-time high,”
said Ken Czubay, vice president,
U.S. Marketing, Sales and Service.
“Customers really value the quality,
fuel efficiency, safety and smart
technology in our products.”
Despite retail sales 5 percent below
those of last January, the Ford, Lincoln
and Mercury brands all recorded
sales increases in all categories – cars,
crossovers, SUVs, trucks and vans –
as fleet sales more than doubled.
Industry-wide fleet sales were up
an estimated 100 percent.
Sales of the Ford Fusion were up
49 percent in January, while F-Series
gained 9 percent and Taurus sales
more than doubled. Ford expects fleet
sales to remain strong through the first
quarter compared to depressed levels
during the same period a year ago.
Czubay said it was too early to
U.S. Market Share – 2010 Year-to-Date vs. 2009
2.4
25%
MARKET SHARE PERCENTAGE
20
15
10
0
16.3%*
Source: Manufacturers’ Reports
*Includes Volvo
gauge the impact of
the Toyota gas-pedal
recall. He added that
Ford’s recent U.S. $1,000
incentive to customers of competitive
makes, including Toyota, was imple-
mented to make sure Ford, Lincoln and
Mercury dealers remain competitive
and to alleviate customers’ concerns
on the showroom floor about the value
of their prospective trade-ins.
“I don’t think there is a short-term
gain (from the Toyota situation) that
is worth engaging in,” Czubay said.
“The long-term proposition for us is
our product. We’re going to keep an
eye on our product and let our
product tell the story.”
Ford of Canada sales up
by 6 percent in January
Ford of Canada kicked off the new
year with a sales increase of 6 percent
with retail sales up 16 percent.
This marked the company’s eighth
straight month of retail sales gains
and fifteen consecutive months of
market share increases.
Car sales rose 1 percent, truck sales
increased 7 percent and Lincoln sales
were up 59 percent as Lincoln MKZ,
MKX and Navigator all showed
strong gains.
1.3 1.3 3.7 1.1
20.6% 8.0% 13.8% 9.5%
U.S. Vehicle Sales
2010 Year-to-Date
Top-Selling Cars and Trucks
Rank Nameplate Units Sold
1 Ford F-Series 27,630
2 Chevrolet Silverado 22,772
3 Honda Accord 19,022
4 Nissan Altima 18,636
5 Toyota Corolla/Matrix 17,121
6 Chevrolet Malibu 16,439
7 Toyota Camry 15,792
8 Honda Civic 14,693
9 Chevrolet Cobalt 12,962
10 Ford Fusion 12,179
11 Chevrolet Impala 10,939
12 sales
Ford Escape 10,753
13
TO COME
Ford Focus 10,389
14 Dodge RAM 9,957
15 Honda CR-V 9,672
16 Chevrolet Equinox 9,513
17 VW Jetta 8,893
18 Toyota Prius 8,484
19 Toyota RAV4 7,894
20 Kia Sorrento 7,871
21 Hyundai Elantra 7,690
22 Nissan Sentra 7,514
23 Mazda3 7,368
24 GMC Sierra 7,271
25 Hyundai Santa Fe 7,204
27 Ford Edge 6,243
28 Ford Econoline 6,177
Source: Manufacturers’ Reports
OTHER
0.8 0.4 1.2
8.8% 7.4% 15.6%
February 2010 | 3
 Financials

Ford reports full-year profit,

but challenges remain
By John Fossen

Ford President and CEO Alan $6.8 billion improvement over a
Mulally thanked the extended year ago. Excluding special items,
Ford family around the world for Ford posted pretax operating
its efforts in helping the company profits totaling $1.8 billion during
post a full-year 2009 net income of the fourth quarter. Ford
U.S. $ 2.7 billion ($454 pretax automotive operations around the
operating profit, excluding special world all recorded profits and
items). improvement for the quarter.
That marked Ford’s first full year As a result of Ford’s 2009 U.S.
of positive net income since 2005 financial performance, the
and a $17.5 billion improvement company will pay profit sharing to
over 2008. 43,000 eligible U.S. hourly
“I have never been more proud employees.
or honored to be associated with While encouraging employees
anything as I am serving Ford with to feel good about Ford’s
you,” said Mulally, addressing continuing improvement and
employees gathered for his resulting positive media coverage,
quarterly financial results Town Mulally cautioned them about the
Hall Meeting as well as other challenges ahead.
employees who saw the meeting Improving the company’s
live on @Ford Online. balance sheet to better compete
“The (financial) performance with the larger cash reserves of
we’re seeing today is the result of key competitors and speeding
Alan Mulally, everybody pulling together around penetration in the growing Asia
president and
CEO, discusses our ONE Ford plan,” said Mulally. Pacific region are two of the
financial results Net income for the fourth company’s top priorities this year.
with employees. quarter was $868 million, a “Our aim is to compete with the
“We are doing it now.
We are profitably growing
the corporation. Thank you,
thank you, thank you –
and congratulations.”
– Alan Mulally, president and CEO
very best companies in the
world, and we’re not there
yet,”Mulally said.
“But the neat thing is because of
what we’ve done, we have earned
the right to (take) the next steps to
compete with the very best
companies in the world. Who
would have ever have thought that
three or four years ago?”
Mulally told employees that
Ford expects to be profitable
overall in 2010, with profitability in
all automotive operations around
the world.
When asked by an employee
how long it would take Ford to pay
off its debt, Mulally said that with
just reasonable returns, “there is
no reason it can’t be done” over
the next few years. He did note,
however, that the company will
always carry some debt as part of
a balanced debt-equity ratio.
He also spoke on the subject of
Toyota’s recent quality challenges,
saying he “takes no glee” from the
predicament because Ford and
other automakers have been in
similar situations in the past.
“It’s a complex business, with very
sophisticated designs, and these
things happen,” he said.
He added that Ford’s response
to media inquires about the
company’s reaction to the Toyota
recalls is to continue serving our
customers with the vehicles they
really want.
Before concluding the meeting,
Mulally assured employees that
sticking to the plan will continue
to move the company toward
profitable growth for all.
“We are doing it now. We are
profitably growing the
corporation,” Mulally said. “Thank
you, thank you, thank you – and
congratulations.”

4 | February 2010
 Forecast
Americas Business Review
sets goals in place for 2010
By Robert Musial
Buoyed by a second straight
profitable quarter that ended
2009, the leadership of Ford’s
Americas operations met in the
afternoon of Jan. 28 to recap the
year and set priorities for 2010.
Addressing a packed Americas
Quarterly Business Review
meeting at World Headquarters in
Dearborn, Mich., Mark Fields,
president, The Americas, said that
North America had posted a
pretax operating profit of U.S.
$707 million in the fourth quarter
in one of the toughest years since
the Great Depression.
The news was also good in
South America, which reported a
pretax operating profit for the
fourth quarter of $369 million.
“For us, 2009 was a pivotal year
and the strongest proof yet that
our ONE Ford plan is working,”
said Fields. “You have proven with
an exclamation point that, yes,
we will survive and even thrive.”
Because of its improving condi-
tions, the company and its North
American unit forecast that both
will be profitable for this full year.
During the presentation,
Ellen Hughes-Cromwick, Ford’s
chief economist, explained that
conditions were gradually
improving in the U.S. but that the
recovery was still slow. “The job
market is still soft and credit
remains tight,” she said.
The meeting included a special
guest – respected analyst David
Cole, chairman of the Center for
Automotive Research in Ann
Arbor, Mich. He agreed that the
economy was beginning to
improve.
Dave Schoch, controller, The
Americas, stressed that “to
compete effectively, we must
improve our balance sheet.”
Fields listed that as one of
the top goals for the Americas
for 2010.
He then asked the audience to
stand as he enumerated the goals
for 2010.
“Let’s make money and improve
cash flow … make it cool to own a
Ford … deliver outstanding
quality … recognize and value our
teams … build cars and trucks
people love … have some fun,”
said Fields, pausing between each
point as the audience shouted
“Yes!” to each.
In his remarks, Derrick Kuzak,
group vice president, Product
Development, took the group over
the cadence of impressive new
products and powertrains coming
this year.
“Our answer can only be to
exceed our customers’ expectations
and keep an unrelenting focus on
achieving our goals,” Kuzak said.
The audience also gave Alan
Mulally, president and CEO, a
standing ovation, when he
stopped by for brief remarks.
The quarterly review took place
a few hours after the company
surprised many by reporting a
Yes!
Let’s make money and
improve cash flow
… make it cool to
own a Ford … deliver
outstanding quality …
recognize and value our
teams … build cars and
trucks people love …
have some fun ...
– Mark Fields, president, The Americas
2009 pretax operating profit of
$454 million – a staggering $7.3
billion improvement over 2008.
In his review, Fields noted that
Ford of Canada had increased its
market share 14 months in a row,
becoming the best-selling brand
in the country in 2009, and that
Ford South America had also
grown its share and registered its
24th quarter of profitability.
U.S. market share also improved
in 2009 by 1.1 percentage points
to 15.3 percent.
“That’s the first time we’ve
grown our share since 1995,”
noted Fields.
February 2010 | 5
 Marketing

2010 Ford Taurus

stars in online game
By Chris Rahi Kassab

The hot-selling 2010 Ford

Taurus is now an active star in an
online game that’s an extension initiative unique is that the Taurus puzzles weekly. Players can also
of USA Network’s hit TV show isn’t just along for the ride,” said register to win a new Taurus.
White Collar. Connie Fontaine, manager, Brand The placement of a Ford vehicle
The show follows an FBI agent Content & Alliances. “The new in an online game is not new but
and a con artist who team up to and class-exclusive technologies the depth of the inclusion is.
catch bad guys. in the Taurus are used to interpret “It not only introduces the
In the game, “White Collar: clues and collect evidence.” Taurus to millions of consumers
Chasing the Shadow,” online For example, game players through the popularity of online
players acting as FBI trainees drive use the Ford SYNC® technology gaming but provides them with a
the Taurus and use its features to to access text messages that very engaging way to learn about
help nab a contain important crime-solving the innovative technology and
notorious tips. Players also use other Taurus features in the new Taurus,”
Want to play the villain features like SecuriCode™, said Jeff Eggen, manager,
new online game? dubbed Adaptive Cruise Control and Car Experiential Marketing.
Visit http://chasingtheshadow. the “White Collision Warning as they would Online gaming is booming in
usanetwork.com and click on the Shadow.” in the real world. the U.S. with sites generating
“Start game” tab. “What The online game has episodes 53 million unique visitors during
makes this so players can return to solve new a single month.

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6 | February 2010
 Fourth Quarter 2009

Report Card: Key U.S. and

North American Indicators U.S. INDUSTRY
(SAAR)
2010 Ford Fusion Hybrid
12M

U.S. INDUSTRY Summary of Recent

NUMBER OF VEHICLES

(SAAR)
12M
Performance Accomplishments
10
• Ford North America (FNA) operating • The 2010 Ford Fusion Hybrid and
NUMBER OF VEHICLES

pretax profit was about $700 million 2010 Ford Transit Connect captured the
for the Fourth Quarter, over $2.6 billion North American Car of the Year and
10
8 better than a year ago. For the Full Year, North American Truck of the Year awards
4Q08 1Q09 2Q09 3Q09 4Q09 FNA reported a pretax operating loss of at the 2010 North American International
about $400 million, an improvement of Auto Show. It is only the third time in
FORD SHARE OF $5.5 billion versus last year. 17 years that one manufacturer has
8
U.S. RETAIL
4Q08 INDUSTRY
1Q09 2Q09 3Q09 4Q09 won both titles.
• During Fourth Quarter, U.S. industry sales
14% declined to a seasonally adjusted annual • Ford, Lincoln and Mercury vehicles
FORD SHARE OF rate (SAAR) of 11 million units, but were recorded the industry’s largest gain
U.S. RETAIL INDUSTRY
higher than Fourth Quarter 2008 reflecting in resale values from the 2009 to
12
14% modest economic improvements during the 2010 model year. The projected resale
Second Half of 2009. The Third Quarter spike value of Ford vehicles increased by
10
in industry sales reflected the impact of the $1,310 per vehicle from 2009 to 2010
12
4Q08 1Q09 2Q09 3Q09 4Q09 “Cash for Clunkers” program. models – more than any other full-line
MEMO: TOTAL SHARE (INCL. FLEET)
• Ford’s share of the U.S. retail industry manufacturer.
15.0% 13.9% 16.4% 14.6% 16.1%
10
4Q08 1Q09 2Q09 3Q09 4Q09 increased to 13.8% in the Fourth Quarter. • The Ford F-Series remained
MEMO: TOTAL SHARE (INCL. FLEET)
December marked the fourteenth time in the America’s best selling truck for the
FNA15.0%
CUMULATIVE
13.9% 16.4% OPERATING
14.6% 16.1% last fifteen months that retail share has been 33rd consecutive year and sales of the
COST REDUCTIONS higher than the prior year period (not shown). Fusion set a full year sales record –
$4B
FNA CUMULATIVE OPERATING Ford’s total share increased 1.1 percentage up 22% from a year ago.
COST REDUCTIONS points from a year ago to 16.1%.
3
$4B • In 2009, Ford increased full year market
share for the first time since 1995
2
3 (not shown).

21
• Ford also continued to make progress in
reducing costs. Full Year operating cost
10 reductions totaled $3.7 billion, reflective
1Q09 2Q09 3Q09 4Q09
of lower structural costs. Since 2005, Ford
0 has achieved cumulative cost reductions
1Q09 2Q09 3Q09 4Q09 2010 Ford Transit Connect
of $9.3 billion (not shown).

EMPLOYEE ENGAGEMENT SURVEY Employee Engagement

Overall measure of employees’ outlook for the future. • The overall measure of employees’ outlook for the future was up
EMPLOYEE ENGAGEMENT SURVEY
90% 2 percentage points to 89% from June 2009, which is a historically high
Overall measure of employees’ outlook for the future.
level. This dimension included questions on employee confidence, right
Agree/Agree

90%
products and company long-term success.
80
Agree/Agree

• Since Second Quarter 2008, the overall measure of employee outlook for
80
Who Strongly

the future has gone up 36 percentage points and in particular, employees’

70
confidence in our product lineup has risen 45 percentage points.
Who Strongly

70
• 85% of employees said they were looking forward to the future as
of Employees

60
a Ford employee, up 1 percentage point from June 2009. This question
of Employees

60 has improved 27 percentage points since Second Quarter 2008 and is

50 at a historically high level (not shown).
Percent

50 • We received more than 1,200 written comments that provided valuable
Percent

40 feedback around managing workload and resources, employee

1Q08 2Q08 3Q08 Feb 09 Jun 09 Dec 09
40 development and recognition, and product lineup.
1Q08 2Q08 3Q08 Feb 09 Jun 09 Dec 09
As measured by survey of U.S. salaried employees. February 2010 | 7
 Smart
Ford SYNC gets upgrades
for ease and more flexibility
By Andrew Stoy
Talking to your car just got a
whole lot easier – thanks to the
latest upgrades to Ford’s award-
winning SYNC® voice-activated
in-car communications and
entertainment system.
The upgrades, which provide
simpler commands and more
voice control, will be available on
the next-generation of SYNC that
powers Ford’s new driver connect
technology, MyFord Touch™, that
launches this year.
More than 10,000 first-level
commands are now recognized by
SYNC, up from only 100 in the first
generation system.
“SYNC broke new ground
for voice-activated in-car
technologies when it was
introduced in 2007,” said Mark
Fields, president, The Americas.
“With constant refinement and
further technological advances,
we’re aiming to help make our
customers’ lives more convenient
and help reduce driver
distraction,” he said.
The improvements to the
SYNC is even
system’s “speech engine,” which
easier to use
now – plus it hears, interprets and responds to
does more. voice commands, allow drivers to
8 | February 2010
more easily navigate “Users who aren’t familiar
its functions and with specific commands
control its operations. can say something like
SYNC will now
recognize the “call”
‘Play some music’ or ‘I’d
command as a phone like to hear some jazz’
function, allowing and SYNC will realize they
users to simply say want to listen to music.”
“Call John Smith” to
make their call, instead – Brigitte Richardson,
of saying “phone” first. lead engineer, Global Voice Control
Powered by Nuance Technology and Speech Systems
Communications, the
upgrades can also available on Ford vehicles, will
interpret key words to determine also benefit from the latest voice-
if a user is searching for a control upgrades. Direct tuning
particular song or musical genre. via voice command will let drivers
How it works speak a music genre, program or
“Users who aren’t familiar with sports game and the system will
specific commands can say automatically tune to an
something like ‘Play some music’ applicable SIRIUS station.
or ‘I’d like to hear some jazz’ and Since SIRIUS varies sports
SYNC will realize they want to broadcast stations – a team on one
listen to music,” said Brigitte channel for a particular game may
Richardson, lead engineer, Global be on a different channel for the
Voice Control Technology and next – searching by sports team
Speech Systems. names should be a convenient
The system will then guide them improvement for sports fans.
into the media playback commands Better navigation
to get more specific instructions. The award-winning Ford
The additional recognition should navigation system will also receive
help ease the learning curve for upgrades to its voice capabilities.
new users and customers not The SIRIUS Travel Link™
familiar with the exact command information portal that provides
for a feature they don’t often use. drivers and passengers with
Nuance’s innovative one-shot access to up-to-the-minute
navigation destination entry also information such as sports,
replicates natural speech, current weather, traffic, fuel prices
allowing SYNC users to just say a or movies will now respond to
full destination address in a single basic questions like “I want to
command rather than waiting for know what gas costs” or “Get me
building number, street and city the NHL scores.”
prompts. “Making SYNC even more
“One-shot destination entry is intuitive and easier to use will
going to make life a lot more encourage more drivers to take
convenient for navigation users – advantage of its hands-free
more like dictating an address to a capabilities, helping them keep
friend,” said Richardson. their focus on driving,” said
SIRIUS® Satellite Radio, Fields.
 Product
Next-gen Explorer brings
1,200 new jobs to Chicago
By Marcey Evans
Ford is adding 1,200 new jobs and
investing nearly U.S. $400 million in
its Chicago manufacturing facilities
to produce the next-generation
Ford Explorer there later this year.
The new Explorer, which will
deliver at least 25 percent better
fuel economy than the current
model, will be unveiled this
summer with production
beginning in the fourth quarter.
“The new Explorer will redefine
the SUV for the modern era,
retaining the capability customers
want while delivering superb fuel
efficiency, comfort and
convenience,” said Mark Fields,
president, The Americas.
The new vehicle will feature
unibody construction, EcoBoost™
engine technology, a six-speed
transmission and the use of
strong, lightweight materials.
In addition, the Explorer will
debut the industry’s first-ever
production inflatable seat belts to
provide additional protection to
rear-seat occupants. Ford will
eventually offer inflatable seat
belts on other vehicles globally.
Full details about the new create and retain jobs through From left to
payroll tax credits. It was also right, Dennis
Explorer will be released later
Williams, UAW
this year. supported by a green partnership
regional
The next-generation Explorer between Ford and U.S. director; Bob
will be built at the Chicago Department of Energy that was King, UAW vice
Assembly Plant on a flexible initiated by Congress and president;
implemented by the Obama Illinois Gov. Pat
assembly line alongside the
Quinn; Mark
new Ford Taurus and the administration.
Fields,
new Lincoln MKS sedans. Louisville plans president, The
The 1,200 new jobs will Currently, Explorer and Americas; Ryan
staff a second production Explorer Sport Trac models are Rettig, UAW
local chairman
shift at the assembly plant built at Ford’s Louisville Assembly
and Jan Allman,
and increase production at Plant in Kentucky. plant manager
the nearby Chicago Shifting production of the applaud the
Stamping Plant. Explorer to Chicago clears the news as do
Ford’s $400 million way for the Louisville facility to be plant employees
Deborah Harris,
investment includes transformed from a truck-based
Dane Meredith,
approximately $180 million in SUV plant into a flexible plant to Sharrone
manufacturing investment at the produce fuel-efficient small cars Bishop and
Chicago sites and about $220 based on Ford’s global C-car Andre Linton.
million for launch and engineering platform in 2011.
costs. The Chicago Assembly Plant
“This investment underscores opened in 1924 to build Model T’s.
Ford’s commitment to building It currently has 1,200 employees Chicago
world-class, fuel-efficient vehicles working on one shift. Assembly
in America and creating new jobs Chicago Stamping opened in opened in
that will contribute to our nation’s 1956 and has 700 employees on 1924 to build
Model T’s and
economic recovery,” said Fields. two shifts. Louisville opened in now builds the
The Chicago investment was 1955 and has approximately 1,000 Ford Taurus and
aided by an Illinois program to employees on one shift. Lincoln MKS.
February 2010 | 9
 Cover story

2011 Ford Edge blends

technology and design
By Jeff Majeske

Unveiled at the Chicago Auto Show,

the 2011 Ford Edge wraps an engaging
design around industry-first
technology, best-in-class horsepower
and unsurpassed fuel economy.

The flowing exterior of the

new Edge is mirrored by a
complementary interior that
boasts increased craftsmanship,
improved fit-and-finish and finer
materials.
A bolder grille and crafted chin
spoiler flows up and into the hood,
emphasizing the new front end and
new wheel lineup while the more
supple interior boasts exclusive
technology unavailable on the
highest-priced luxury vehicles.
“We have taken every element
of the Edge and completely
reworked it, including three
new powertrains, two new
transmissions, a bold new
exterior design and a completely
new interior,” said Elaine Bannon,
chief nameplate engineer.
“If you add in our industry-
exclusive MyFord Touch™
system, you have a vehicle that will

Visit the “Photos & Videos” box

www.at.ford.com
2011 Edge Chicago Auto Show Live Reveal
10 | February 2010
 2011 Edge Sport
Powered by the 3.7-liter V-6 Ti-VCT engine, the striking Edge Sport
includes all the content on the Edge SEL plus exclusive 22-inch polished
aluminum wheels, a Tuxedo Black grille, smoked headlamps and
taillamps, chromed oval exhaust tips and body-color details.
Inside, silver smoke appliqués and seat inserts plus aluminum pedals
set off the cabin while class-exclusive paddle shifters offer customers a
fun-to-shift experience.
In addition, the six-speed SelectShift Automatic® offers total control over gear selection and performance.
“With its exceptional powertrain, specially tuned suspension and unique style, the 2011 Edge Sport offers a driving
experience not seen in other crossovers and really appeals to the driving enthusiast,” said Elaine Bannon, chief nameplate
engineer. “Like the rest of the Edge lineup, it perfectly blends technology and style.”

continue to stand out above all the
competition,” she said.
More choices
With three engine choices, the
new Edge delivers more
powertrain options to match the
needs of varied consumers.
Both the 3.5-liter V-6 in the Edge
and the 3.7-liter V-6 in the Edge
Sport employ advanced engine
valvetrain technology and control
strategies to offer more horsepow-
er and torque than such competi-
tors as the BMW X5, Lexus RX350
and Audi Q5 – all on regular fuel.
The 3.5-liter V-6 has
unsurpassed fuel economy of 27
mpg highway.
The 2011 Edge also offers a new
2.0-liter EcoBoost I-4 engine for
best-in-class gas mileage and
impressive power.
All three engines will be mated to
six-speed automatic transmissions.
New 18-inch tires are standard
on the Edge SEL and Edge Limited
(which also offers 20-inch wheels)
while the Edge Sport comes with
class-exclusive 22-inch wheels.
A retuned suspension and new
four-wheel disc brakes enhance
handling and stopping while
aerodynamic tweaks, an upgraded
subframe and other sound-
absorbing enhancements make
the new Edge quieter inside than
the Lexus RX350, Audi Q5 and
Acura MDX.
In all, the 2011 Edge is packed
with 12 class-exclusive standard
and available features including:
• MyFord Touch driver connect
technology
• latest SYNC® system
• iTunes® Tagging in available HD
Radio™
• Easy Fuel® capless fuel system
• SecuriCode™ keyless entry
keypad
• Blind Spot Mirrors
• MyKey™ control for parents
• AdvanceTrac® with RSC
(Roll Stability Control)
• Adaptive Cruise Control and
Collision Warning with Brake
Support
• Cross Traffic Alert
• 22-inch wheels and paddle
shifters on Edge Sport
Built at Oakville Assembly
Complex in Ontario, Canada, the
2011 Edge will be in showrooms
this summer.
MyFord Touch Launches
The industry-first MyFord Touch in the new
Edge provides a smarter, safer, simpler way to
connect drivers with in-car technologies and
their digital lives.
The system replaces traditional buttons, knobs
and gauges with clear, crisp LCD screens and
five-way controls like those found on cell phones
and MP3 players.
Standard on the 2011 Edge Limited and Edge
Sport, MyFord Touch displays information on
two 4.2-inch full-color screens flanking the
analog speedometer and an 8-inch touch-screen
atop the center stack.
Five-way switches on either side of the steering
wheel crossbars control information displayed
on the instrument panel screens, which can be
personalized for each driver by a simple button
click, voice command or touch-screen tap.
The five-way steering wheel buttons have all
the necessary functions right where the driver’s
hand falls as he or she holds the wheel, and feel
familiar to anyone who has used a mobile phone
or MP3 player.

February 2010 | 11
 Products
New Ford Shelby GT500
boosts overall performance
By Meghan Cass
With more horsepower, better
driving dynamics and improved
fuel economy, the 2011 Ford
Shelby GT500 unveiled to media
earlier this month takes high
performance to a new level.
As you might expect, it all starts
under the hood – with an all-new
aluminum-block 5.4-liter
supercharged V-8 engine that’s
102 pounds lighter than the
outgoing engine.
The weight savings up front
The 2011
Ford Shelby translates into several customer
GT500 is benefits, including a better power-
ready to run. to-weight ratio, improved fuel
Visit the “Photos & Videos” box
www.at.ford.com
2011 Ford Shelby GT500 Reveal
12 | February 2010
New for 2011 is the
optional, specially
formulated glass
economy, handling and steering roof that does not
and acceleration. compromise the
Cutting weight to improve
performance is a tradition among
coupe’s versatility,
car builders, said Carroll Shelby, headroom or
the founder of Shelby American. climate-controlled
“It’s the single smartest move you environment.
can make,” said Ford’s longtime
performance partner.
With a projected highway fuel
The new engine uses a state-of-
economy of 23 mpg, this Ford
the-art, Ford-patented process
Shelby GT500 will be the first
that applies a micro-thin
modern Shelby without the gas
composite coating to the internal
guzzler tax penalty.
surfaces of the cylinders,
Though powered by a 550
replacing the cast-iron liners
horsepower V-8 that produces
typically used for durability in
510 ft.-lb. of torque, the lighter
aluminum engine blocks.
engine, Electric Power Assist
The advanced technology
Steering (EPAS) and more
comes from the aerospace
aerodynamic underside all
industry, said Glenn
contributed to the gas mileage
Jorgensen, powertrain
gains.
team leader, Special
Overall road noise in the 2011
Vehicles Team (SVT).
model is reduced by 20 percent
“We’ve invented a coating
over the 2010 Shelby, though the
as a replacement for
car’s pleasing engine and exhaust
cast iron. It’s the same
sound has been enhanced through
technology
tuning, which helped deliver a
you would
horsepower gain.
find on aircraft
In addition, the Shelby GT500
engines,” said
convertible features enhanced
Jorgensen.
structural rigidity so it is more
sport-oriented without trading
comfort. Along with the
improvements, the 2011 model
also gets standard 19-inch
aluminum wheels.
New for 2011 is the optional,
specially formulated glass roof
that does not compromise the
coupe’s versatility, headroom or
climate-controlled environment.
Also new for 2011 is an optional
SVT Performance Package,
available on both the coupe and
convertible, which offers unique
styling, a higher rear axle ratio
and stiffer springs and all-new
Goodyear Eagle® F1 SuperCar
G:2 tires.
 Products
Ford Transit Connect Electric
helps customers go gas-free
By Kristopher Spencer
For fleet operators who want to
go electric, an all-electric version
of the Ford Transit Connect goes
into production later this year.
Shown at this month’s Chicago
Auto Show, the Transit Connect
Electric enables commercial and
government fleet operators in the
U.S. and Canada to go gas-free.
Though it looks just like the gas-
powered model – named the 2010
North American Truck of the Year
– the Transit Connect Electric
will use a Force Drive electric
powertrain manufactured and
installed by Azure Dynamics
Corp., of Oak Park, Mich.
The vehicle shows how Ford is
taking energy-efficient
technologies out of the labs and
onto the streets, said Mark Fields,
president, The Americas.
“Not only is this an ideal vehicle
for the eco-conscious fleet operator,
it is an important part of Ford’s
electrification future,” he said.
Transit Connect taxi:
Now on duty with ‘green’
fuels options
The Ford Transit Connect taxi goes
into production later this year
with a package that allows the
vehicle’s fuel-efficient
2.0-liter gas engine to
be converted to run
on clean-burning
compressed natural
gas or propane.
Shown at the
Chicago Auto Show, the vehicle’s roomy and flexible 135 cubic feet
of space behind the front seats provides ample passenger legroom
and luggage capacity.
The taxi package has an 8.4-inch screen system that displays cab
fare, route information and entertainment and also accepts payment.
Visit the “Photos & Videos” box
www.at.ford.com
2011 Transit Connect Electric & Taxi Footage
In addition to
the van, Ford
plans to bring
three more
electrified
vehicles to
market by 2012.
The vehicle is
well-suited for
commercial
fleets that travel
predictable,
short-range
routes with be done with either a standard Since it uses
frequent stop-and-go driving in 120V outlet or preferably, a 240V no gas, the
urban and suburban settings and charging station for optimal Transit Connect
Electric can
that have a central location for recharging in six to eight hours, help small
daily recharging. through a cord that works with businesses.
The zero-emission vehicle has a both outlets.
targeted range of up to 80 miles on The on-board liquid-cooled
a full charge. 28-kilowatt-hour lithium-ion
Besides less expensive refueling, battery pack from Johnson
the vehicle is expected to offer Controls-Saft is charged through
lower maintenance costs, thanks a port above the passenger-side
to fewer components. rear wheel. An on-board charger
Recharging the TC Electric can converts the AC power from the
outlet to DC power to charge the
battery pack.
The on-board DC converter
allows the main battery pack
to charge the vehicle’s regular
12V battery to power such
accessories as the headlights,
power steering and coolant
pumps.
The lithium-ion battery,
which is expected to last
the life of the vehicle, does
not affect the van’s interior
passenger room and
cargo space.
Despite the added battery
weight, the Transit Connect will
accelerate like its gas-powered
twin, with a top speed of 75 mph.
The only visible difference
from the gas version will be a
different instrument cluster and
exterior badging.
February 2010 | 13
 Racing

The legendary Boss 302

returns to Mustang stable
By Susan Pollack

Forty years after its

namesake became a
road racing legend,
the ‘Boss’ is back on
track with a new 5.0-
liter V-8 engine.
In honor of the
40th anniversary
of Parnelli Jones’
Legendary racer 1970 Trans-Am
Parnelli Jones championship in a
poses at Ford Mustang Boss
Daytona 302, Ford Racing has
with the new
Boss 302R, left, introduced the Boss
and the 1970 302R, a factory-built
version. race car ready for
track days and road
racing. engine 4-valve V-8 found in back-to-back Triple Crown
“The original Boss 302 was a the 2011 Ford Mustang GT. championships of driver, team
championship-winning legend With the Grand Am and manufacturer’s titles in KONI
and the new Mustang Boss 302R homologation package, this competition in 2008 and 2009.
will carry on the tradition,” said turnkey race car also includes a The FR500C also succeeded in
Jamie Allison, director, Ford six-speed manual transmission FIA GT4 competition in Europe,
North America Motorsports. with a roll cage, race seats, safety winning the 2007 and 2008 driver’s
In its first race, the Boss 302 harness and upgraded championships against BMW,
competed in the Grand-Am suspension, brakes and tires. Porsche and Maserati.
Continental Tire Sports Car The Boss 302 follows successful A total of 50 Boss 302R Mustangs
Challenge at Daytona, while Mustang FR500C road racer that will be built by Ford Racing with
Jones looked on. won its first race at Daytona three delivery later this year.
The base model Mustang Boss days after its debut in 2005. Since Visit www.fordracing.com and
302R features a Ford Racing crate then, the FR500C has won three www.fordracingparts.com for
engine, based on the new 5.0-liter drivers’ championships, including more information.

Rally driver
Ken Block joins
Ford racing team
Action sports icon-turned-rally
driver Ken Block has joined the
Ford Motorsports team.
This year, he’ll campaign in a
Ford Fiesta in Rally America and the
X Games and a Ford Focus in the FIA World Rally Championship.
“I am stoked to be rallying in a Ford. I couldn’t be happier to now be a part of
this amazing heritage,” said Block, a 2005 Rally America rookie of the Year and a
three-time medalist at the X Games who’s built a huge following with his gymkhana
videos on YouTube.

14 | February 2010
 Smart
How animation can benefit
both drivers and astronauts
By Mark Spencer
Engineers at United Space
Alliance (USA) and Ford are
sharing their animation software
experiences to create virtual
reality simulations that benefit
both astronauts and drivers.
Ford is applying virtual reality
animation software used by movie
animators and video game
creators to improve real-life
driving situations before vehicle
prototypes are even built.
In their immersive Virtual
Evaluation lab (iVE), Ford
engineers create virtual vehicles
complete with exterior views.
Space program use
Engineers for USA, the prime
space shuttle contractor, are using
the same technology at the
Kennedy Space Center to help
build future space vehicles safer
and more efficiently.
Current applications include
using the technology to track and
characterize launch debris during
ascent while past applications
included developing processes to
more efficiently remove and
re-install the reinforced carbon-
carbon panels on the leading
edges of the shuttle’s wings.
“In this virtual environment, we
can evaluate early vehicle designs
against a backdrop of conditions
and literally experience a vehicle
from someone else’s vantage point
before it is built, helping us to
create a car, truck or crossover that
provides the perfect environment
for the driver and its occupants,”
said Elizabeth Baron, technical
specialist, Virtual Reality and
Advanced Visualization.
In the case of the Lincoln MKS, for
example, iVE was used to test
multiple iterations of the sedan’s
centerstack at varying eye levels.
Finding the best possible placement
of controls and displays is not only
good for aesthetics and visibility,
but it helps engineers and designers
see how designs and layouts look
before the vehicle is built.
This lets Ford technicians put
themselves in the customer’s shoes
and get a better understanding of
how the vehicle’s dashboard
displays looks and will work.
“Being able to evaluate a vehicle
in the virtual world allows us to
duplicate anything to recreate a
realistic driving experience,”
Baron said. “We’re even able to
include passing cars, pedestrians
and animated towns.”
Ford is the auto industry leader
when it comes to melding state-of-
the-art motion capture and
immersive virtual reality tools.
Using data derived from those
tests, Ford can test virtual
prototypes in the iVE lab to
improve visibility, quality and
comfort of its vehicles, while
significantly reducing the time and
cost that come with development.
Using a suite of virtual tools
including animation software,
Ford engineers have shaved eight
to 14 months off the time it took to
develop a vehicle five years ago.
The space operations company
is using the same digital animation
tool to develop models that
accurately predict how the loss of
materials would affect liftoff of the
space shuttle or the next
generation space vehicles.
“The opportunities working
with the Ford visualization team
are providing us invaluable
knowledge in combining
ergonomic analysis with
visualization technology,” said
USA computer science lead Brad
Lawrence. “We look forward to
continuing our collaboration.”
“Being able to
evaluate a vehicle
in the virtual
world allows us to
duplicate anything
to create a realistic
driving experience.”
– Elizabeth Baron, technical
specialist, Virtual Reality and
Advanced Visualization
February 2010 | 15
 Benefits

Blue Oval Connect Benefits partner changes

links retirees with Ford In January, the new Ford benefits Web site was
launched, supported by Affiliated Computer Services

products, information (ACS), Ford’s new benefits administration partner

in the U.S.
Ford
Get the latest news
employees and
on auto shows and
retirees now
benefits plus the latest
have access to
on the products,
their savings
people and events that plan accounts,
shape the future of the such as the
Ford Motor Company. Savings and
The Blue Oval Stock Investment
Connect retiree Plan (SSIP), Ford
outreach program Retirement Plan
sends breaking news (FRP) and the Tax
and periodic Efficient Savings Plan for Hourly Employees (TESPHE)
newsletters direct to through the new Web site at www.myfordbenefits.com.
retiree’s e-mail boxes. The new site replaces the Fidelity Web site and contacts
This keeps retirees for savings plan administration.
in the loop and Employees and retirees can also contact personal
informed about Ford benefits representatives by calling the National Employee
and helps them Service Center at (800) 248-4444.
continue to be strong
ambassadors for the
the company.
Coming up in the next Blue Oval Connect are:
• News about new and current products
• Updates on breaking news and event promotions
• Links to important Web sites and “outside voices”
• Access to Ford retiree groups across the U.S.
Visit www.BlueOvalConnect.com to register for this free
electronic Ford news service.

www.BlueOvalConnect.com

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16 | February 2010
 History

Acquiring the
Lincoln Brand
By Leslie Armbruster

In 1921, auto pioneer Henry multitudes, the Lincoln

Leland was forced to sell the brand would enable it to
automotive company he had produce a luxury vehicle
formed with his son Wilfred. for a smaller, but
Named in honor of President influential, market.
Abraham Lincoln, the Lelands By June, the Lelands
had set up the Lincoln Motor were gone and Edsel
Company in 1917 to build aircraft took control of the
engines for the Allies. When brand, remaining
World War I ended, the company integral to its operation
began building luxury cars but until his untimely death
financial troubles forced it into in 1943.
bankruptcy in 1921. The younger Ford
But Edsel Ford saw potential was a patron of the
value in Lincoln and, at his urging, arts and as such, he
Ford Motor Company bought appreciated the beauty
what remained of the company for of the automobile as
$8 million on Feb. 4, 1922. much as its functionality.
The younger Ford recognized He engaged noted coach
that, while Ford would continue to builders from all over the
produce the Model T for the country, such as Brunn,
Judkins, grilles of today), President A 1941 Lincoln
and LeBaron, Franklin D. Roosevelt’s “Sunshine Continental in
Special” limousine and even the front of the
to design and Edsel and
produce special, 1955 Futura concept car that later Eleanor Ford
luxury bodies became the original Batmobile. home.
for Lincoln. Other stand-out designs include
He also chose the Continental Mark II in 1955
the leaping and the clean, Kennedy-era
greyhound Lincolns of the 1960s.
hood ornament The company also stayed true
for the Lincolns to its roots by producing tank
of the 1920s as a engines and parts during World
symbol of speed War II and by partnering with
and grace. prominent fashion designers to
In its history, create a number of “designer
the Lincoln series” vehicles in the 1970s,
division 1980s and 1990s.
produced Ironically, Henry Leland and
many iconic Henry Ford had crossed paths
vehicles once before. In 1902, Leland had
Edsel Ford,
including been called in as an engine advisor seated left, and
the original to one of Ford’s early car Wilfred Leland
1939 Lincoln companies. sign deal as
Ford promptly resigned and Henry Ford,
Continental standing left,
(which inspires Leland reorganized the company – and Henry
the Lincoln to create Cadillac. Leland look on.

February 2010 | 17
 Calendar

Ford Bridge Club

(Southeast Mich.)
Meets 6:30 p.m.
Tuesdays, WHQ
cafeteria. Contact:
esilvere2002@
yahoo.com

Ford Classic
Auto Restoration
March 27 Society (CARS)
Mustang Owners Club of Southeastern (Southeast Michigan)
Michigan Spring Swap & Shop Meets 5:30 p.m.
(Dearborn, Mich.) second Wednesday.
Meet 8:30 a.m. – 2:30 p.m. March 27, Village Ford, 23535 Contact: William.kern@
Michigan Ave., Dearborn. Contact: www.mocsem.org. zeledyne.com or
drdan_48186@yahoo.com
Ford Ballroom Ford Genealogy Club
Dance Club (Southeast Mich.)
(Southeast Mich.) Meets 5 p.m. second
Meets 8 p.m. March 6, Thursday. WHQ conference
Meeting House room 5A-East. Contact:
Grand Ballroom, diane@dianesgeneology.com
499 S. Main, or jerry_jacobs@comcast.net
Plymouth. Contact:
jremingt@ford.com For a listing of Ford clubs, visit: www.fera.org.

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18 | February 2010
 Global

Ford strengthens position in Europe

Ford strengthened its number two position in Europe in 2009
with a 9.1 percent market share in its 19 main European markets,
increasing share in 17 of those markets.
That was the best Ford market share in these countries since
1998, aided by the highest December volume since 1997.
Ford was the top-selling car and commercial vehicle in the
United Kingdom for the 33rd and 45th consecutive years, the best
seller in Ireland and Hungary and the leading import in Italy.
Ford’s sales in Germany were also the best in 10 years.

Asia Pacific and Africa sales rise in 2009

Despite a tough economic climate, 2009 turned out to be the best-ever
year for Ford’s Asia Pacific and Africa region, with sales up more than
15 percent from 2008.
The strong performance was aided by robust sales in China (up
44 percent), Taiwan (up 33.5 percent) and Vietnam (up 28 percent).
Sales of Focus led the Blue Oval team, followed by sales of Fiesta and
Mondeo. In India, the Ikon hit an all-time sales record while in Australia,
the Falcon Ute, below, outsold GM’s Commodore .
Cologne celebrates 500,000th
new Ford Fiesta off the line
The Ford Fiesta reached a milestone in January with
the production of the 500,000th new model at Ford’s
Niehl assembly plant in Cologne, Germany.
Production of the latest generation Fiesta began
there in August 2008. No other Ford vehicle from
Cologne has ever reached the half-million mark in
just 17 months.
The milestone car was a white three-door Fiesta
with a 1.6-liter engine destined for a customer in the
United Kingdom.
Ford Brazil achieves
record annual sales
Ford Brazil registered its best-ever full-year sales
performance in 2009, with total sales of 323,808
vehicles, a 15.3 percent increase over 2008.
Performing better than the overall Brazilian auto
industry, Ford also increased its market share to
10.3 percent.
In the car segment, Ford increased nearly
Ford recycles – from carpet to car 23 percent to a market share of 9.7 percent, led by
Discarded carpets, old jeans and empty plastic bottles are being sales of the Ford Ka, below, Fiesta and Focus.
recycled to make new parts for the Ford Focus (and other Ford cars)
in Europe.
More than 300 high-quality vehicle parts have been formed from
such recycled materials, diverting nearly 20,000 tons from landfills
each year.
The parts include heater housings, battery trays, wheel arch
liners, roof linings and sound-proofing materials and fabric seats.
Tests also show that plastics reinforced by natural fibers can cut
weight by up to 30 percent.

February 2010 | 19
 Back page

Pace car price?

$300,000
How’d you like to win a pace car –
even before it’s used?
That’s what happened when an
Arizona collector bid U.S. $300,000
to buy the new 2011 Ford Mustang
“The new Ford GT that will be the official pace car
Taurus is arguably for the Daytona 500 race on Feb. 14.
the best sedan Ford The glass-roofed, 5-liter Mustang
has ever produced.” was on the block at the annual
Barrett-Jackson collector car auction on Jan. 23. Best of all, the proceeds over the car’s
– G. Chambers Williams,
MSRP went to the Juvenile Diabetes Research Foundation (JDRF).
San Antonio Express News The Mustang marks the first time in 40 years a Ford has paced NASCAR’s biggest race.

30%

“The Mercury Milan By the

Hybrid combines
good looks, a
numbers
pleasant chassis and Another best story Lincoln’s share of the luxury
segment has grown 30 percent
a first-class hybrid Asked to pick the five “best” news stories of 2009,
in the last five years.
system.” NBC Nightly News anchor Brian Williams named
– Carey Russ, Ford’s success as one of them.
theautochannel.com He also told USA Weekend that he owns a Ford.
“I bought it because I like the car (and) it’s not my
first Ford,” he said.
Williams said his 2008 Mustang Bullitt GT “comes
very close to a dream ride.”
Aww, thanks.

911 Assist? A Focus thumbs-up

The new SYNC® system Unveiled at the North American
can do a lot of things, but International Auto Show in Detroit
“The Ford Transit even it has limitations. this year, the next-generation Ford
Connect is Recently, Derrick Focus has already received
Kuzak was detailing the truckloads of favorable reviews.
maneuverable, easy
enhanced voice-control The Detroit Free Press, Detroit
to park, fuel efficient functions and other new News and AutoWeek all dubbed it
and roomy…the little features of the system the best production car at the show.
van delivers value during a media briefing at Apparently, even General
and practicality the Product Development Center in Dearborn. Motors vice-chairman Bob Lutz
like nothing else During the presentation, the building’s fire alarm likes the new Focus.
went off, though it was a false report. “Pretty impressive. Nice car,”
on the road.”
“That’s one of the technologies we haven’t updated Lutz was overheard to remark as
– Mark Phelan, yet,” quipped the group vice president for Product he checked out the Focus during a
Detroit Free Press Development. tour of the Ford stand.

20 | February 2010
 AT TENTION FORD EMPLOYE ES AND RETIREES
MAZDA S-PLAN IS STILL AVAILABLE

2010 Mazda 6 i Touring

Automatic Transmission
42 months @ $259*
www.mazdausa.com/splan Partner Code: F000520

Suburban Mazda of Farmington Hills Suburban Mazda of Troy Suburban Mazda of Sterling Heights
www.suburbanmazdaoffarmingtonhills.com www.suburbanmazdaoftroy.com www.suburbanmazdaofsterlingheights.com
866-353-1908 866-353-1292 888-871-3453

* All payments plus monthly use tax. Lease is for 10K miles/year. On approved credit must qualify for finance or lease specials through Chase.
Must qualify for S-plan/ Ford Employee Purchase Program.
Prior sales excluded. Picture may not represent actual vehicle. Programs subject to change.
 At $99, every pocket can have one.
Ford employees & retirees who purchase
iPhone 3G are eligible to receive a 20% discount
on the monthly service charge on qualified voice and data plans.*

Start saving today. Visit att.com/wireless/ford to sign up today.

Or, to find the AT&T store closest to you, visit att.com/find-a-store.
Mention code: 73669

Printed in U.S.A. 10% post consumer waste paper. Please recycle.

*$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts.
IMPORTANT INFORMATION: Limited-time offer. Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rate
plan brochure for details. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Equipment price and availability
may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features
available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and
will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents
impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts
are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two
consecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers’ coverage, or
change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes
included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: An
eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not
cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&T
reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company
intranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/or
government agencies and qualified students and employees of colleges/universities with a qualified business agreement (“Business Agreement”). Service discount
subject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthly
service charge of qualified plans and not to any other charges, nor Apple®-branded products. A minimum number of employees,
minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility.
Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about
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