Financial Budget

Integrated marketing Communication Budget:

The Budget is planned as per 4 Metros only:
Launch Period= 3 Months.
 Press:
The Times Of India =58,40,000(200 sq cm)
[Mum(3), Delhi(3), Chen(2), Ban(3)]

The Economic Times =1,37,67,000(300 sq cm)

[Mum(10), Delhi(8), Chen(8), Ban(15)]

Business Standards =60,26,000(400 sq cm)

[Mum(20), Delhi(15), Chen(20), Ban(20)]

TOTAL = 2,56,33,000
There will be 3 issues before launching:
 Magazines:1,54,60,000

Business Today =31,44,000

Quarter Page =1,58,000x2=3,16,000

3,16,000x4=12,64,000

Full Page =4,70,000x1=4,70,000

4,70,000x4= 18,80,000

India Today =86,80,000

Half Page =6,35,000x2=12,70,000

12,70,000x4= 50,80,000

Full Page =9,00,000x1= 9,00,000

9,00,000x4= 36,00,000
Outlook Money =15,80,000

Half Page =85,000x2 =1,70,000

1,70,000x4=6,80,000

Full Page =2,25,000x1=2,25,000

2,25,000x4= 9,00,000

Money Today =20,56,000

Half Page :1,52,000x2=3,04,000

3,04,000x4=12,16,000

Full Page :2,10,000x1=2,10,000

2,10,000x4=8,40,000
Endorsement through Business Channels:
It will be done twice in a week:
CNBC: 62,40,000
(Mum, Delhi, Chen, Ban)
The timings are from 9.00am-4.00pm(Market prime times)
30,000x4(metros)= 1,20,000
1,20,000x2(times in week)=2,40,000
2,40,000x12=28,80,000 (3monthsx4weeks)
+
India Biz Hour:
(Chen, Delhi)
The timings are 9.00pm-10.00pm(1Hour Show)
40,000x2(metros)= 80,000
80,000x2(times in week)= 1,60,000
1,60,000x12= 19,20,000 (3 Monthsx4week)
+
Business Centre:
(Mum, Ban)
The timings are 10.30pm-11.00pm(Half an Hour Show)
30,000x2(metros)= 60,000
60,000x2(times in a week)=1,20,000
1,20,000x12= 14,40,000 (3monthsx4week)
CNBC Awaaz:
(Mum, Delhi, Chen, Ban)
The timings are from 9.00am-4.00pm (Market Prime Time)
15,000x4(metros)= 60,000
60,000x2(times in week)= 1,20,000
1,20,000x12= 14,40,000 (3monthsx4weeks)

ET Now:
(Mum, Delhi, Chen, Ban)
The timings are from 9.55am-3.30pm (Market Time)
25,000x4(metros)= 1,00,000
1,00,000x2(times in week)= 2,00,000
2,00,000x12= 24,00,000 (3monthsx4weeks)

CNBC =62,40,000
CNBC Awaaz=14,40,000
ET Now =24,00,000

Total =1,00,80,000
Corporate Film: 57,32,500
Cost of Producing:6,70,000(approx)
Brand Ambassador: Mr. Aamir Khan=50,00,000
Launch Kit:62,500
-Pictures
-Post cards
-CD’s
(125peoplex500pieces)

Proto-type or model of plane :5,62,500

25persons from each metro
(100peoplex5,000pieces= 5,00,000)
+
125 high profile Person will also get Launch Kit
(125x500=62,500)
 Particulars Total

1) Press 2,56,33,000
2) Magazines 1,54,60,000
3) Business Channels 1,00,80,000
4) Corporate Film 57,32,500
5) Proto-types 5,62,500

GRAND TOTAL 5,74,68,000