NEERAJ SETH, MBA, B.Sc.

123-231 Fort York Blvd., Toronto, Ontario M5V 1B2 · Mobile: 416.709.2580 · Email: neeraj.seth@gmail.com

PROFESSIONAL PROFILE
• Recognized nationally as an innovation-oriented achiever with exceptional problem solving and analytical skills
• Dynamic and results-focused with a solid track record of customer engagements, ranging from ideation and strategy
formation to application selection, prioritization and systems delivery
• Exercises ‘big-picture’ thinking in establishing vision and execution plans with partners and customers to deliver
broad solutions serving multiple stakeholders
• Strong leader of personnel from various backgrounds, technical and business, with excellent interpersonal skills at
managing direct and cross-functional teams as large as 80 people
• Demonstrates a partnership-oriented approach with extensive experience working with C-Level executives
• Track-record of bringing innovative ideas to market through solid business development skills and product and
service development experience

PROFESSIONAL EXPERIENCE
Upaknee Inc., Founder and Managing Director, Toronto 2008 - present
• Manage strategy, product development and overall operations for a web-based software as a service "SaaS" email
marketing firm. Customers include small and medium businesses across Canada, including large crown corporations
and government organizations.

Bell Enterprise and Web Solutions, Senior Consultant, Bell Canada, Toronto 2008
• Leadership, technology/innovation management, sales force alignment and strategy consulting to executive
leadership; solution architecture and business development support to Bell’s Web Solutions clients

Bell New Ventures, Senior Consultant, Bell Canada, Toronto 2007

Bell New Ventures is a wholly-owned subsidiary of Bell Canada charged with serially developing new ventures adjacent to or in areas outside of Bell Canada’s
natural markets. The objective is to diversify Bell’s telecom business by finding opportunities that can develop over $100 million in revenue within 5 years.
• Developed launch and operational plans for various business incubation start-up initiatives outside of Bell’s normal
business areas, such as localoop.ca, realestateplus.ca and others in early ‘stealth-mode’ stages
• Developed business plans, market assessments, mergers and acquisition due diligence and overall go/no-go
recommendations on early-stage business opportunities in innovative areas and technologies; next generation
telephony, over-the-top video aggregation and distribution, location-based services, social networking, wireless,
financial services, energy services and consumer marketing
• Led creation of technical infrastructure environment for all venture operations; data centre infrastructure, virtualization
• architecture, operations methods and procedures, performance tuning and scalability

Special Project/Office of the President, Project Director, Bell Canada, Toronto 2005 - 07
Project Chapleau is a $12M – 2 year CEO-sponsored joint initiative between Bell and Nortel to evaluate the impact of technology introduction in a rural and
remote Canadian community. With particular focus on social and economic change, the project includes wireless network technologies and applications in
municipal, health, education, economic development, and tourism sectors.
• Developed the program vision, direction and objectives, as the overall technology and applications lead.
• Led a diverse cross-functional team of as much as 80 people to deliver a complete end-to-end service
implementation, from network design and implementation to customer fulfillment and support processes
• Motivated and led a direct team of 10 people; managed performance, initiative, work ethic, and career development
of this highly ambitious group
• Trialed innovative technologies and application services in the field, including Wireless Mesh, providing
recommendations to various business units on technical and market suitability
• Created the Chapleau Innovation Centre, a regional centre dedicated to local technology training and skills
development with the goal of enabling economic development through local small business ventures
• Delivered the applications program, a series of applications in health, municipal, tourism, education and economic
development sectors, working directly with customers/partners to develop strategy direction, application road-map
planning and customer adoption campaigns
• Developed portal sustainability business model and supporting applications, defining feature set, program delivery,
product roll-out, collateral development, and sales support tools to beat best-case sales forecasts by over 200%,
achieving a 33% in-quarter penetration of target markets
CURRICULUM VITAE - NEERAJ SETH PAGE 2 OF 2

Innovation Development, Sr. Associate Director, Technology, Bell Canada, Toronto 2004 - 05
• Responsible for ideation contribution to Bell’s next-generation application pipeline; understanding customer needs and
future trends for the development of new IP, wireless and wireline products and services
• Produced over 50 products, services and business models utilizing vast industry knowledge, strategic partnership
capabilities, and continual external scan of emerging technologies and market capabilities.
• Aligned IP idea funnel to future business segment goals, incorporating technology and service development
considerations; gained buy-in across teams during stage-gate review and early-stage development
• Collaborated and executed with various innovation stakeholders, including consumer and enterprise marketing,
external partners, and Bell’s Microsoft and Nortel innovation centres

Business Development, Associate Director, Enterprise IS/IT, Bell Canada, Toronto, ON 2002 - 04
• Converted a single customer engagement opportunity into a product portfolio and business practice by evaluating
market opportunity and technology capability to build the Bell Canada Community Portal; an ASP (Application
Service Provider) product targeted to municipal governments
• Responsible with enterprise sales teams for entire sales cycle management; client prospecting, engagement, solution
development, evaluation, purchase and post-implementation support
• Closed $6M of net new Community Portal business by teaming closely with enterprise sales and strategic partners,
through competitive RFP bidding; Mississauga (www.mississauga.ca), Hastings-Quinte (www.mywindow.ca), Timmins
(http://www.neonet.on.ca/projects/), Thunder Bay (www.OurNorth.com)
• Led $4M product development implementation by working closely with project management, operations, and sales to
develop prototypes, application delivery, and infrastructure
• Generated $2M of incremental revenue by assuming product management responsibilities, such as pricing and
market segmentation activities, while working directly with clients to deliver road-map planning and long-term
strategic recommendations
• Frequent conference speaker and past contributor to industry journals on concepts such as digital democracy,
excellence in e-government, sustainable municipal applications and shared services models

Enterprise Architecture, Associate Director, IS/IT, Bell Canada, Toronto, ON 2001

• Streamlined 14 corporate systems, by leading an empowered cross-functional team to recommend the introduction of
a single application authentication system. The recommended approach continues to improve employee productivity
and will eventually replace all widely-used internal application authentication systems
• Conducted business and customer needs analysis, technology selection, vendor management, contract negotiation,
implementation and benefits tracking on major external-facing systems such as bell.ca

EDUCATION
Master of Business Administration , Innovation and New Technology, McMaster University, Hamilton, ON, 2001
MBA/Masters of Science International Program, Norwegian School of Business/BI, Oslo, Norway, 2000
Bachelor of Science , Human Biology, University of Toronto, Toronto, ON, 1998

ACHIEVEMENTS AND AWARDS

• Perennially ranked as Exceeds Expectations or Exceptional in Annual Performance Review Process
• Designated Strategic Next Generation Talent, Bell Canada, 2003-present
• Partner of the Year Award, City of Mississauga, Awarded to Bell Canada, 2003
• BCE Ovation Award, Highest Corporate Excellence Award, August 2002
• Avery Award Scholarship, Largest MBA Financial Award, McMaster University, 1998