Professional Documents
Culture Documents
CITY”
An Ethnographic/Historical Researches
Final Requirement in
GEC 02
Submitted to:
Submitted by:
JONATHAN M. TOLENTINO
Researcher
DECEMBER 6, 2019
FOREWORD
As a part of my local community, I've noticed that festivals bring a huge impact
in socializing and bridging the gap between the cultural differences of a certain
community. Whereas, in our place, there's a certain festival that exist before and has
been already replaced but still remains in our mind. It is the Pattaradday festival, that's
I opted to make a study about this particular festival to get prior knowledge
about it, which I can share for other members of our community. This will help in
recognizing the signficance of the festival that once become a part of our culture and
CHAPTER 1
The chapter presents the etiology and inspiration of the study as it redefies the
foundation of its body from where it was originated. Moreover, it provides a view of
INTRODUCTION
Every place has its own identity, that can be seen through certain practices
performed by the peoples who are living on it. Those are cultural identities that are
celebrated with a theme that has developed from within the community itself. It is one
of the major events that are always present in every place in our country.
origin, honoring the city or provinces patron saint. A mass, novenas, grand parade,
beauty pageants, processions, and many other activities are prepared fort his special
day that brings all the whole community together to express gratitude to God.
Aside from religious aspect, festivals are also made to highlight and bring to
the fore the community’s unique confluence of culture, and ethno-linguistic influences.
contribute to the enhancement of cohesion and the building of social capital within a
One of the most commonly known festival in Santiago City before is the
Pattaradday Festival which is celebrated every year as part of the city’s foundation
day. The term “Pattaradday” is the Ibanag word for “unity”, the festivity was initiated
by civic leaders to put to the fore the cities identity and diverse origin.
San Andres is a barangay that can be found in Santiago city, in the province of
Isabela. It is a commonly known barangay in the town as it is where the city hall is
located. The city hall tends to be the major setting of the Pattaradday festival, it is
where the trade-fair, street dance contest, parades and other major events of the said
The study is endeavored to investigate and seek information about the festival
that were annually celebrated in the past and has been a part of the local history of
2. Why is the said festival important to the people of barangay San Andres?
4. How does the festival leaves impact and contribute in the betterment of the city?
5. What makes Pattaradday festival different/unique from the current and present
To the Citizen of Barangay San Andres. The study will help in giving essential
informations into the people of the said barangay, as the result of the study will be
disseminated. It will also serve as a bridge for them to commemorate the past events
To the Community. The study can generate, interpret and verify facts in regard with
the history of the community, specifically about the festival that’s been celebrated in
the past. It will help in shaping and identifying the community’s identity, as the study
will look back and present the culture from the past into the present.
To the field of Research. The study will be advantageous to the future researchers
who will conduct research in the same field, this research study will provide
information that can widen their knowledge and can serve as part of their Review of
The study will focus in seeking information about the Pattaradday festival that’s
study will be limited only on those who are residing at Barangay San Andres, Santiago
city as it is where the festival’s festivities usually take place. The study will be done
DEFINITION OF TERMS
Pattaradday
Pattaradday Festival
It is the annual festival in Santiago City that has been inaugurated by the former
City Mayor Amy Navarro in the year 2000 and been celebrated continuously until 2014
where in it has been replaced by the Balamban festival courtesy of present Mayor
Joseph Tan.
Socio-cultural Relationship
peoples who have different set of beliefs, customs, practices and behavior that exist
within a population.
Cultural Identity
It refers in the way how a certain community is recognized and known for based
This chapter explains the methods and procedures of gathering and analyzing
RESEARCH DESIGN
This study used historical research design, for it will assess and seek important
infromations regarding of what happened in the past, particularly with the celebration
and synthesize evidence from the past to establish facts that defend or refute a
SAMPLING TECHNIQUE
of events or experiences from the participants of the study. The purposive sampling
technique is a type of non-probability sampling that is most effective when one needs
The data will be collected through interviews/ discussions with the participants
of the study. The researcher’s generated questions will be asked into the informants in
In this chapter, the researcher describe the qualitative analysis of the data. In the
qualitative phases, the researchers analyzed the data into generative themes
This indicates that majority of the informants are within age range of 32-
38 years old with 2 or 40% compared to other age ranges that has 1 a piece.
The table shows that most of the informants are male which cover 60% of the
total samples.
Table 3. Profile of the Informants in relation to Religion:
The table indicates that majority of the informants are Christians with 4
or 80% while the other informant is a Muslim.
be fun everytime it's been celebrated before. It is most often occurs during late-
April until May of every year, that makes the summer vacations of Santiagueños
more colorful as it is filled with amusing and entertaining festivities through out
its reign.
The trade-fair that's commonly takes place at the city hall of Santiago city
is one of the favorites of the residents of San Andres as it is occurs within their
own barangay. The festival includes a lot of events such as a grand Santacruzan,
festival's locus is the Grand Character Parade that consisted of the trademark “La
The visiting street dance of other towns' festivals also add color in the
parade, this includes the Bindayan fest, Ibon-ebun festival, Saguibo festival and
Gilon Gilon Bangus festival. But what's been really iconic is the parade of Giant
Q: Why is the said festival important to you as a people of barangay San Andres?
The informants states that the festival is important for them because it
promotes their barangay which becomes more popular in the reason of being the
main setting of Santiago city's native festival that reigns for more than a decade.
Aside from that, the festival also helps to make their relationship stronger with
The informants indicates that the festival seems like a reunion of the
residents not just by their barangay but the city as a whole. Giving them the
opportunity to collaborate with each other that strengthen their connections and
relationship while highlighting the cultures that are significant for each and
everyone.
Just like what the former city mayor Amy Navarro who inaugurate the
festival way back on the year 2000 said, and I quote “Pattaradday represents the
and a bustling art community making Santiago a cultural melting pot in northern
Luzon.”
Q: How does the festival leaves impact and contribute in the betterment of the
city?
The informants assess that the major impact and contribution of the
festival is that it serves as a bridge that connects the diverse cultural differences
also showcased the economic and politic strides Santiago has made since its
conversion into a city in1994. With the help of the events in a form of dance and
Santiagueños that keeps away the different culture from being forgotten.
somehow similar with the Pattaradday festival, there are still major differences.
Majority of the informants points out that Pattaraday festival’s presence is more
felt and its advocacy are more worthy of attention. In fact, because of its rich
historical heritage. The festival was named three-time Best Tourism Event from
CHAPTER 4
understand.
SUMMARY OF FINDINGS
6. The festival is celebrated during summer of every year, around the month of
April to May.
7. The festival is loaded with events that highlights the different and diverse
9. The festival brings unity and propagates the improvisation of the resident’s
socio-cultural relationship.
10. The festivities and events of the festival has never failed to bring
11. The multi-awarded festival brings impacts on the city that will not easily
worthy of attention.
CONCLUSIONS
Based on the findings of the study and a systematic collection of data, the
The festival has been celebrated with a lot of events that are mainly
cultures through dance performances and most specially bridging the gap
between the residents diverse cultural differences. It becomes a vital part of the
city’s promotion to become recognized by peoples from other places. It’s been a
representation of the city’s identity which also shows and represent the way of
of Pattaradday still remains fresh in the mind of the people of barangay San
Andres. In 14 years of its reign as the city’s most popular native festival, it
RECOMMENDATIONS
With the conclusions on hand, the following recommendations are
drawn:
To the Citizen of Barangay San Andres: Retain in mind the prior knowledge
about the Pattradday festival and share those on the younger generation in order
to commemorate and preserve the said festival that has been part of the city’s
cultural-affiliated events that promotes unity despite of diversity. With that being
said it will help the community as a whole to develop solid connections within
To the Future Researchers: Do this present study on a more diverse and larger
BIBLIOGRAPHY
References:
Wu, H. C., & Ai, C. H. (2016). A study of festival switching intentions, festival
satisfaction, festival image, festival affective impacts, and festival quality.
Tourism and Hospitality Research, 16(4), 359-384.
Chicago
Cole, S. T., & Chancellor, H. C. (2009). Examining the festival attributes that
impact visitor experience, satisfaction and re-visit intention. Journal of Vacation
Marketing, 15(4), 323-333.
Ma, L., & Lew, A. A. (2012). Historical and geographical context in festival
tourism development. Journal of Heritage Tourism, 7(1), 13-31.
Barlaan, M. G. (2013). It's more fun in the Philippines: Santiago city's Pattardday
festival. Article in philstar.com