marketing strategy of

PIZZA HUT

Group Members
:
PRASHANT(28)
PUSHPENDRA(31)
 OBJECTIVE,METHODOLOGY
 TO KNOW ABOUT THE MARKETING
STRATEDY WHICH THEY FOLLOW TO
ATTRACT THE CONSUMERS.
 THE DATA IS COLLECTED FROM
PIZZA HUT SPROAD,SECUNDERABAD.
 Some Quick Facts
 Pizza Hut is one of the flagship brands
of Yum! Restaurant Int. which also has
KFC, Taco Bell, A&W and Long John
Silver’s under its umbrella.
 It is the world’s largest pizza chain with
over 12,500 restaurants across 91
countries.
 First Indian outlet opened in June 1996
in Bangalore.
 In India, Pizza Hut has 139 restaurants
across 36 cities.
 Marketing Mix

Products

 Starters
 Pizza
 Pasta
 Salads
 Beverage
 Deserts
 Price

 Pizza Hut has successfully used the

high/low pricing strategy when setting
the retail price of its products.

 Pan Pizzas start at just Rs 65, which is

probably among the lowest in the world.
 Promotion
 Indian toppings and vegetarian pizzas
 Flavours like Chicken Tikka, Spicy Korma
and the Tandoori.
 World’s 1st 100 % vegetarian Pizza Hut
--Ahmedabad,Surat and Mumbai’s
Chowpatty.
 Special Jain menu sans root-based
ingredients.
 Dressings on salads are completely egg-less.
 First to deliver Pizza in OUTER SPACE.
Place

 The ambience is vibrant and casual which

appeals to young people.

 The seats, couches are comfortable to sit.

 Nice music is being played in the background.

 Last but not the least- THE BELL - The pizza

hut tradition to say thank you when you ring
the bell.
 Customer Service

 “Best pizzas under one roof”

 Providing uncompromising product quality,
offering customers the highest value for
money and giving service that is warm,
friendly and personal.
 Unique dining experience.
 “Customer mania” - the kind of service that
ensures that every visit of the customer is
a memorable one.
Communication Mix
 Advertising
 Pizza Hut spends approx Rs 10-12 crore
 Palat pizza commercial in Hinglish
 Celebrity Javed Jaffari advertisement
 Sales Promotion
 Combo Meals
 Coupons
 Contests
 Arranged marriage commercial in Indian
settings
Marketing Strategy

 Pizza Hut’s marketing strategy is very

simple: we want to satisfy our customer
by offering them the best.
 C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy,
Maintenance, Product quality and Speed)
 3F’s ( Fun, Friendly and Familiar)
Target Markets

 Target audience is basically anyone and

everyone who loves to eat pizzas.

 Age group of 12 to 30.

 Pizza has long been targeted to families,

because of the convenience that is
present when serving pizza to a group.
 COMPETITOR COMPARISION

32%

Pizza Hut
48%
Domino's
Others

20%

Pizza Hut Domino’s

“Think Global act Local” “Think local act regional”
First to introduce localized First to offer country
menu. wide Hunger helpline.
FUTURE PLANS
 To move beyond big cities.

 Tie up with local and popular brands.

 To develop local supply chain.

 To customize product offering.