SaveX

Marketing Plan

BY AKANKSHI MODY

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 EXECUTIVE
SUMMARY
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Executive Summary
What is a price match policy?
The practice where a retailer agrees to match a lower price
in-store/online or at another retailer within a specific time frame
after purchase.
What We Do
SaveX detects price drops by monitoring prices of the
consumer’s products. These products are monitoring using the
receipts uploaded by the user on the app. The user can also
choose to give access to his email account using which SaveX
will automatically find and use product invoices. The app then
helps the consumer claim his money using the price match
policy.
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Our Goal
SaveX searches thousands of online retailers as well as
in-store merchants to ensure the consumer pays the best
possible price.
Course of Action
SaveX is a cross-platform application currently in the makes.
The company seeks to create a user friendly product which will
be used by consumers on their own mobile phones. The app
will be launched after the Beta version is released and tested.
A paid and Premium version of the application will be made
available on all platforms and extensive promotion will be done
for the same.
 SITUATIONAL
ANALYSIS
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Company Overview

● Convenience : The application facilitates easy price tracking and money

Core Competencies returns.
● Effective Communication : The ease of communication between the
consumers and employees increases the value of the company.

● Alliances with the retailers offering the price match policy.

Strategic Assets ● Absence of competitors in India, offering access to a large market
share.

● SaveX is the first of it’s kind in India, which gives it a lot of potential to
Market Position attract majority of consumers.

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Market Overview

Customers Collaborators Competitors

The potential consumers include Online Retailers, Advertising Paribus ( United States and Puerto
people above the age 18, with agencies and beta testers for Rico)
low or average incomes. the application. Pricerazzi (United States and Canada)

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Market Overview

Context Opportunities Threats

● Economical : User base will be
affected with economy fluctuations
since products purchased will be
reduced.
● Political : Not all countries support the
price match policy.
● Technological : Agile methodology will
have to be implemented to avoid
obsoletion.
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● Increasing number of E-commerce
platforms giving more opportunities
for price drops.
● Constant competition amongst
E-commerce platforms resulting in
frequent sales and discounts on
products.
● Increasing user base of E-commerce
platforms with advancement of
technology.
● Competition : Any new competitor
poses threat due to reduction of market
share.
● Obsoletion : With the increasing
advancement of technology, there is
always a threat of obsoletion without
versioning.
● Policy change : Any change in the price
match policy poses threat to the
company.
 TARGET CONSUMERS
Age
Above 18

Location
Urban Areas

Income
Low and Average Income

Interests
Interested in Online shopping and E-commerce
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 GOAL
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 Focus
Help users get money back while
SaveX increasing company revenues

The main focus will be increasing revenues to

not only breakeven, but also profit while
helping consumers claim money through the
price match policy.

How will it be achieved?

SaveX will charge 15% of the refund amount as “success fee” to the user. Hence, the company as well the user benefits.
Performance Benchmarks

Number of Consumers : 10,000 Number of Consumers : 40,000 Number of Consumers : 80,000

Net Income $50,000: Net Income : $200,000 Net Income : 400,00

2017 2018 2019 2020 2021 2022

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 STRATEGY
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Target Market
Collaborators
Customers Online Retailers : Online retailers like
Amazon and Flipkart that use the price
Needs : Claiming the
match policy.
money through the price
Advertisers : The advertising agency for
match policy.
the application.

Context Company
Economical : User base will be PERSONNEL : CEO and a Board of
affected with economy fluctuations Directors leading the firm.
since products purchased will be A technical team developing and
reduced. versioning the application.
Political : Not all countries support A marketing team devising strategies
the price match policy. for the company.
Technological : Agile methodology KEY STAKEHOLDERS: Investors of
will have to be implemented to avoid Competitors the company.
obsoletion. Currently there is an absence of a
leading competitor in the Indian market.
Global Market competitors include -
Paribus (U.S. and Puerto Rico) and
Pricerazzi(U.S. and Canada)
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VALUE PROPOSITION
CUSTOMER VALUE

Value proposition
Stores change their prices all the time. SaveX gets you money when prices drop. So if you buy something
and it goes on sale later, SaveX automatically works to get you the price adjustment.

Positioning strategy
Positioned as an easy to use, convenient application that gets you refunds when you least expected it.

Positioning statement
We’ll get you what’s yours
COLLABORATOR VALUE COMPANY VALUE

Value proposition Value proposition

For Retailers : A platform that improves customer
experience and consumer satisfaction
For Others : A platform that connects to a major
chunk of consumer market, hence increased
exposure.
A platform to interact and network with like-minded
people, with a number of opportunities and chances
for developing new skills as well as personal
development.

Positioning strategy Positioning strategy

A platform that improves consumer experience and Learning and self development opportunities.
increased consumer interaction.

Positioning statement Positioning statement

Connect with consumers! Bring out the best in you!
 TACTICS
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PRODUCT

ATTRIBUTES & SERVICES FREE PAID

Cross - platform application

Browsing through product listing and price drops

Claim cashback

Automatic detection of products through invoices in the mailbox

Notifications on finding the lowest price on the purchased product

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BRAND

Name SaveX

Logo SaveX
Slogan We’ll get you what’s yours

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 Two versions to be launched:

1. FREE version
2. PREMIUM version - $0.99
PRICE
15% of the refund amount is charged as success fee

1. Free trial of the Premium version for 1 month

2. First 5 claims are not charged with the success fee

INCENTIVES
1. Social Media : Extensive Communication
through social media like Facebook,
Instagram, Twitter

2. Advertising through dedicated campaigns

involving both online and offline elements
COMMUNICATION

1. Cross-platform application available for mobile users

2. A responsive, dynamic website developed using the

DISTRIBUTION latest technology
 IMPLEMENTATION

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InfraStructure

CEO

CTO CFO CMO

Technical Team
Finance Team Marketing Lead PR Lead
Leader

Marketing Team PR Team

Developers

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PROCESSES

Gather SWOT Define

Facts Analysis Strategies

Develop
Application

Promotional
Campaigns

Customer
End Profit
Services

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Implementation Schedule

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1/1 15/1 1/2 15/2 1/3 15/3 1/4 15/4 1/5
CONTROL
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Performance Evaluation

METRICS MEASURED BY PARAMETERS MEASURED

Customer Engagement Activity 1. Cashback Claims

2. Products
3. Downloads

Customer Service Product Performance 1. Crash Reports

2. Queries Resolved
3. Response Time
4. Subscription Withdrawals

Business Goals Revenue Generation 1. Download Growth Rate

2. Subscription Growth Rate
3. Revenue from Premium App
4. Revenue from “success fee”

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 Thank you for your
Attention

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 DISCLAIMER
This presentation was made by Akankshi Mody, DJSCE -
Mumbai, during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow

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