Presentation

on
tata nano
&
swot analysis of tata nano
INDIAN AUTOMOBILE
INDUSTRY
In India there are 100 people per vehicle,
while this figure is 82 in China. It is expected
that Indian automobile industry will achieve
mass motorization status by 2014.

India is the 11th largest passenger cars

producing countries in the world.
 Tata nano…….
The ONE lakh that car drives
ONE billion dreams…
An idea can change
your LIFE

An idea can change

your WIFE

An idea can also

change
OTHERS LIFE
 Idea generation
“I saw families riding around on scooters with
kids standing up and the mother carrying a baby
and sitting pillion and decided to do something
about it. It started as a quest for an affordable
transportation solution”.
RATAN TATA
Introduction of tata nano
 Swot Analysis
SWOT Analysis is a strategic planning method used to evaluate the

Strengths, Weaknesses, Opportunities, and Threats involved in a

project or in a business venture.

It involves specifying the objective of the business venture or project

and identifying the internal and external factors that are favorable and

unfavorable to achieving that objective.

 Swot Analysis of tata nano
STRENGTHS
• First innovation – Set of benchmark – 41 patents for innovation
• Brand Name
• Vast experience in Automobiles
• Tested successfully by for crumple zones
• Cheapest & Stylist
• Eco-friendly & Business model
• High fuel efficiency, Mileage, All whether vehicle
• Resources & Capabilities (People and Raw material)
• Variomatric gear System – Magnifies forque
• Space - Internal 21% more than Maruti 800
- External 8% less than Maruti 800
 weakness
• No Modern facility like – ABS, PS, AC etc.
• Less boot space
• No Headlight levelers
• Not fit for hilly areas
• Poor fraction control
• Poor engine cooling & hence, over heating
• Small tyres
• Window wind down by hands
• No Passenger side mirror
• Fiber body
• Low Suspension power
• Low engine capacity
• Light vehicle
 opportunities
• World Wide Appeal
• Bikers can be motivated
• Create employeement
• Use in place of auto-rickshaw
• Second hand market can be motivated
• Diesel and Electric variance
• Developing Low price engine oil
• Royalty
 threats

• Reva an electronic car

• Traffic Problems
• Government can increases taxes in metro city
• Rising cost of Raw-material
• Reducing parking space
• Security not sure
• Bad impression due to late date in market
• Cost may be increase in future
• Competitors like –
Bajaj, Chery, Honda siel, General Motors, Maruti
Thank you
• By: Ashish Sorathiya