PRESENTATION ON

THE RETAIL
ADVANTAGE

BY:-
STUTEE PRIYA
 RETAIL INDUSTRY
 In retail sector, the consumer buying
behavior and factors have undergone a
vast change.
 Retail is now the fifth most attractive,
emerging market in the world.
 Two factors that have transformed the
face of retail business:-
üHIGHER DISPENSABLE INCOMES
üAN OPEN MARKET
CONTD…
 Retail is ever-diversifying in nature
 Retail portfolios have been shifted from just the
requirement of accountant and salesperson to-
ü Store Operations
ü Buying and Merchandising
ü Visual Merchandising
ü Supply Chain Management
ü Logistics
ü Mall Management
ü Category Management
ü Brand Management
Which makes it a more attractive course to pursue.
 RETAIL MANAGEMENT
AS A Career
 The course provides the wide spectrum of
subjects pertaining to buying and
selling
 The industry is expanding its frontiers
to include sectors such as IT and
Finance in order to stretch the
eligibility criteria for jobs.
 The industry is open also for the
engineering and humanities students.
 Those who posses a good communication
skill and an eye for detail can surely
make a mark in this industry.



 CONTD…
 GROWTHAND RESPONSIBILITIES:-
üManaging people, space and merchandise
üAnalytical and negotiation skill
üFashion design specialist
üAccountants
üStore planners
üVisual Merchandising
üMarketing Specialists
üHR Specialists
üEngineers for store set up
 CONTD…
 REMUNERATION:-

DEGREE WORK SALARY
EXPERIENCE (per month)

Post Graduate in 1 year Rs. 20000-40000

Retail
Management
Graduation No Rs. 8000-12000

Graduation 2-5 yrs Rs. 40000-

100000
(STORE
MANAGERS)
 SOME FACTS ABOUT RETAIL
INDUSTRY
 It is an ever growing and ever changing
industry.
 It is a human-capital intensive.
 If one can convert the window shopper
into a buyer, he/she is fit for the
industry.
 A customers buying behavior never matches
with his appearance, accent or clothes.
So never label a customer.
 The most and only constant thing in
retail industry is the CHANGE which
comes every day with new customers and
their needs.

 TIPS FOR STORE FLOOR
MANAGERS
 There should not be any giggling and passing
comments in the store.
 Sales associates should not pounce on customers
while they enter the store or badger them in
the name of customer service.
 There should be a genuine smile to welcome the
customer in order to make them comfortable.
 Silence should be maintained in the store
especially in a book store.
 Should be aware of who is doing what
 at all times.
 The shoplifters should be handled in a
 manner that it does not disturb the other
customers.

CONTD…
 The focus should be on loyalty by customers
and they should be the brand ambassadors as
well as the repeat customers.
 There should be a proper watch on loose and
open packets of merchandise.
 Every sales associates should know that they
can and they should look to the floor
manager for guidance and help in case of
any problem in the store.
 The schedule should be reviewed regularly and
should be changed if necessary.
 Should know how to convert a window shoppers
into a buyer.