Aims and Objectives:

Long term objectives:

 To always be the first choice of customers

 To make sure that customers stick with primark and should not opt any other
store that is competitor of primark
 The business within the organization will always be customer centric.
 The remain the leader of the market all the way
 To train all the employees up to international standards and let them aware of
customer relationship management.
 To train the employees for managerial levels.
 Encourage, drive and support initiatives, innovation and creativity, capitalizing on
opportunities to support operational goals and strategies.
 To achieve international standards all along
 Drive and support ISO standards throughout the Organization
 Foster an open and positive team environment to receive and disseminate
direction, ideas and changes to all store levels and appropriate business
partners.

Specific objectives

 To provide cheap products

 Control shrink, expenses, and payroll.
 Ensure sales floor is adequately stocked, signed, and merchandised to brand
presentation.
 Continually evaluate and react to performance issues while proactively hiring,
developing and retaining the store’s team in a timely manner.
 Analyze and measure business trends; develop and implement plans to
maximize sales and meet or exceed goals and objectives.
 Innovations
 Keep the environment within the organization conflict free.
 Never ever compromise on rules and regulations.
 provide best possible services
 To keep the environment clean ant tidy so that customers doesn’t get any messy
view.
 Provide high quality, fashion basics at value for money prices.

1.2 Why has this industry/topic been selected?

 Ones a customer get inside the store he will find all kinds of products available that
may be Food item, Cosmetic, Electronic, Garments, Furniture etc.

 Because of these features it has a very good reputation in that area and customers who
areresiding far away and in other areas they also visit the store.

 This department is responsible for the product arrangement at the store with respect to
their nature.
 This department is responsible for the maintenance of the systems of the stores.

 .4 INTRODUCTION OF D-MART STORE:

 Mart offer products to satisfy the entire family‘s needs. Merchandise offered at D
-Martis always at lower prices. Stores are designed with customer convenience in mind.
D-Martrespects your intelligence by offering a wide choice of brand and pack sizes,
couple with easy-to-understand communications and information.

Avenue Super Marts Ltd

Avenue Super Marts Ltd (ASL) owns and operates hypermarkets and supermarkets by the
store name
.
D-Mart seeks to provide a one-stop shopping experience for the entire family, meeting
all their daily household needs. A wide selection of home utility products is offered,
including foods, toiletries, beauty products, garments, kitchenware, bed and bath linen, home
appliances and much more.

Since D-Mart first opened its doors in the Mumbai region in 2000, it has grown into a
trusted and well-established shopping destination in Maharashtra, Gujarat, Andhra Pradesh
and Karnataka. D-Mart is now looking forward to growing its stores across India.

Culture

At ASL, we‘re strong believers in deriving excellence in customer service through systemic
training and rigor at work. We value simplicity and humility in our people and strongly
believe that integrity and merit is the only route to growth at ASP. We hire professionals who
share our values and unabashedly lead by example.

Vision

It is our continuous endeavor to investigate, identify and make available new

products/categories for the customer‘s everyday use and at the best‘ value than anybody else’.

Presence

D-Mart's
expansion began in 2007, when stores were opened in Ahmedabad, Baroda, Pune, Sangli and
Solapur. Today D-Mart is established in 46 locations across Maharashtra, Gujarat, Andhra
Pradesh and Karnataka, in:
Maharashtra

 Mumbai
 Navi Mumbai
 Thane
 Pune
 Solapur
 Sangli

Gujarat
 Ahmedabad
 Rajkot
 Baroda
 Surat
 Anand

Andhra Pradesh

 Hyderabad
 Karnataka
 Bangalore

INDUSTRY ANALYSIS:

D MART

D'mart Exclusive, Dolphin Mart's home decor and gifting solutions brand, plansto
open around 35 stores and is targeting a turnover of Rs 80 crore this fiscal. In the current
financial year, the company plans to invest a total sum of Rs 20-25 crore for expansion.
d'mart Exclusive plans to open 3 stand-alone showrooms, 15-16 boutiques at airports/
malls, and 14-16 franchise stores this fiscal. It also plans to open a kiosk at T3 Terminal in
Delhi and stores in tier 2 and 3 cities as well. The company will also venture into e-
commerce by the end of this year.

Dolphin Mart is the importer and distributor of premium signature art and decor pieces
including silverware, crystal ware, limited edition collectibles, objects d‘art, figurines,
furniture accessories and gifts items, selected and sourced from international brands in Italy,
Spain, Germany, France, UK, and China. The company claims that d‘mart Exclusive is the
sole product distributor for such premium brands in India as per an agreement.
 Speaking about the location preferences for its new stores, Praveen Rao, Vice President,
and
Dolphin Mart, said: ―The ideal location to open a new store depends on a number of factors.
Our first preference is stand-alone showrooms on high streets, followed by reputed
mall/shopping complexes.

Highlighting the key requirements of a franchisee, he said that an exclusive franchisee

would be required to invest a sum of Rs1 crore and must have an area of 1,200 sq.ft. while a
non-exclusive franchisee would have to invest Rs 30 lakh and have an area between 800
and1,000 sq.ft. For the shop-in-shop format, the franchisee will have to invest up to Rs 20
lakhs and must have an area of 500-600 sq.ft.

He confirmed that d'mart Exclusive spends 10 percent of its total sales on advertising
and marketing including more than 15 exhibitions annually. Kiosks are an important lead
creation point for the retailer. Stores contribute 35 percent towards total sales of d'mart
Exclusive. to Rao, among all the products sold at demark Exclusive, the price band between
Rest 25,000 and Rs 35,000 is the most popular among Indian customers. Worldwide limited
editions sell the most in India, contributing almost 60 percent towards the total sales of the
company.

There is a huge untapped market for the Rs 140 billion home improvement vertical in India.
Indian consumers have disposable incomes and are looking for more upgraded lifestyles,
which d'mart Exclusive caters to. The market has also extended from metro to tier 2 cities as
well, which shows exponential growth in the sector.

D mart

Dolphin Mart Limited, founded in 1992 is engaged in Lifestyle Retail Marketing

of imported rare collectibles ranging from home decorate, art pieces, corporate gifts, furniture
and furniture accessories under two established premium brands namely D-Mart Exclusive
and Wood mart Exclusive. A national player in the premium luxury segment, is dedicated to
offering a range of aspiration and lifestyle decorative handpicked from renowned world
class brands across the world, with products from the classic to the contemporary.

It is a challenge to handle fresh produce, says S Jagdish Krishnan, chief operating officer,
retail and bakery divisions, at Heritage Foods. For, it goes through the farmer-broker-whole
seller-retailer chain which roughly takes a day. If we work along with farmers and process it
quickly, we can sell it profitably. Besides, it also has a 50 -member team which procures 55
per cent of its fresh produce locally in the areas where it operates.

It has one of the largest multi-product, multi brand service centre in the country, where
400service staff and 120 skilled technicians work, who provide after-sales, collection and
delivery services to customers.
So whenever a customer buys a big product like air-conditioner, its service centre is
informed about the purchase which in turn calls the customer and says it will send
technicians to install it. Its technicians get in touch with customers and install it.

Analysis and interpretation

SWOT ANALYSIS

 High brand equity enjoyed by Big Bazaar

 State of the art infrastructure
 A vast variety of stuff available under one roof
 Everyday low prices, which attract customers
 Maximum percent of footfalls converted in sales
Huge investment capacity
Biggest value retail chain in India

It offers a family shopping experience, where entire family can visit together.
Available facilities such as online booking and delivery of goodsWeakness:
Unable to meet store opening targets on time
Falling revenue per sq ft
General perception: ‗Low price = Low quality‘
Overcrowded during offers
Long lines at billing counters which are time consuming