 About Shoppers Stop

Shoppers Stop is an Indian department store chain, owned by the K Raheja Corp. There are
86 stores across 40 cities in India, with clothing, accessories, handbags, shoes, jewelry,
fragrances, cosmetics, health and beauty products, home furnishing and decor products.
The first store was opened in Andheri, Mumbai on 27th Oct 1991. The company opened its
22nd store at Lucknow in 2006. In 2007, it entered partnership with Nuance Group AG, and
opened stores in Mumbai T1 and Bengaluru Airport. An e-store with delivery across major
cities in India was launched in 2008, with a smartphone app in 2016. SHOPPERS STOP has
progressed from being a single brand shop to becoming a Fashion & Lifestyle store for the
family. Today, Shoppers stop is a household name, known for its superior quality products,
services and above all, for providing a complete shopping experience.

 Brands under Shoppers Stop

o HomeStop - HomeStop is premium home furnishing's home concept store, which
aims to offer products in home decor, furniture and accessories based in Mumbai.
The goods sold in this store are often imported, it has brands such as Soulflower,
Portico, Spaces, Spirella, Interdesign, Blue Water, Progressive etc. The range of
home furnishing products that are available at the store are home decor, furniture,
bath accessories, bedroom furnishings, mattresses, draperies, carpets, modular
kitchens, body spa, aromatic products and health equipment.
o Crossword Bookstores
o The Estée Lauder Companies - The Estée Lauder Companies Inc is an American
multinational manufacturer and marketer of prestige skincare, makeup, fragrance
and hair care products, based in Midtown Manhattan, New York City. The company
owns a diverse portfolio of brands, distributed internationally through both digital
commerce and retail channels.
o MAC Cosmetics- MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics
manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. The
company is headquartered in New York City after becoming a subsidiary of Estée
Lauder Companies in 1996. MAC is an acronym for Make-up Art Cosmetics.
o Clinique - Clinique Laboratories, is an American manufacturer of skincare,
cosmetics, toiletries and fragrances, usually sold in high-end department stores. It is
a subsidiary of the Estée Lauder Companies. As of 2019, Clinique has over 22,000
customer consultants worldwide.
o Bobbi Brown
  Sales & distribution flow
o Retail Stores
o Website

Shoppers stop uses SAP SD which enables it to provide a seamless and unified shopping
experience to customers across its multiple channels, that is, physical stores, web, social, TV
and marketplaces. Amongst the top global retailers, nine out of 10 are brick and mortar players
who have evolved into omni-channel entities. In India, Shoppers Stop was one of the first
department stores to launch a multi-channel play through their e-store
www.shoppersstop.com. Linking multiple channels gives their customers a unified brand
experience. They have invested more than ₹60 crore in their omni-channel efforts.
SAP SD has helped shoppers Stop to introduce various new features such as
 Endless Aisle was introduced to help customers find what they are looking for, by widening their
choice and ensuring they do not walk away from the store empty-handed. We empower them
with access to the stock at any other store, while mitigating the need to stock every variant in
every store.
 Click-and-collect is about providing customers with the convenience of buying online and
collecting their orders from the store, ensuring faster fulfilment.
 Ship-from-store feature leverages the full might of our store and warehouse inventory to
promptly fulfil customer orders.
 Google directs customers, when they initiate a search on the platform, to digital ads
promoting specific offers from Shoppers Stop. The customer is provided first-hand information
on offers, product range and availability as well as on brands, which influence the customers’
visit to the nearest store.

 EXPRESS STORE PICK UP

We provide the facility of express pick up service at the store. You can shop
online and collect your order from the nearest or preferred Shoppers Stop store
as per your convenience.
 PERSONALIZED SHOPPING AT STORE and AT Home
We offer personal shopper service with prior appointment at our store. You can
avail the assistance of personal shoppers who are experts to guide you to shop
in an exclusive lounge at the store. We also provide Personal Shopper At Home
service and you can shop from the comforts of your home with prior appointment with
assistance from our personal shoppers.
 PERSONALIZED SHOPPING GUIDE
We provide personalized shopping assistance by following our Style Hub which is
curated with latest fashion trends and suggestions
Upgrading to SAP S4 HANA ERP and the various modules therein, as a reliable engine for enterprise
resource planning support decisions in buying, demand forecasting, merchandise, financial planning,
allocation, replacement and assortment planning and others
Merchandising Purchase - Their ability to present on the shelves, correct merchandise assortments in
the right mix, style, colour and fashion is one of our most critical success factors. A team of buyers and
merchandisers ensure that the pricing strategy and value proposition are completely in tune with the
customers’ expectations. We regularly monitor sales trends to optimise inventory levels. We take inputs
on customer buying behaviour from Loyalty and Analytics teams, to alter the product and brand
assortments. Our systems and processes in buying, merchandising and logistics enabled us to efficiently
manage the flow of inventory to stores, provide prompt replenishments.

First Citizen – First Citizen customers contribute almost 80 % of shoppers stop sales, as
shoppers stop is well know for its loyalty programs and many of their customers do tend to
shop there because of these loyalty cards and reward points they offer. First citizen customers
get various benefits like Reward Points for every time you shop at Shoppers Stop, HomeStop,
Arcelia stores located all across India and Online on www.shoppersstop.com, Exclusive benefits
& privileges Home Delivery of Alterations, Out-store Offers, Exclusive Previews - Merchandise &
Sale and so on. We have added 309K members as of December 31, 2020 and we have 7.7M trusted
Loyal Members. In our premium membership Black Card, we added GK new members. Further, in our
Omni channel, our loyal member sales doubled vs last year.

It concentrates on private label via e-commerce

Taking a page out of Flipkart’s and Amazon’s playbook, the retailer will be using exclusive
brands and private labels online to push its sales. The Shoppers Stop chain receives a gross
margin of 33%. Its private brands, Stop, Kashish, Life, Haute Curry, Eliza Donatein and Vettorio
Fratini contribute to 11.5 % of its sales. Exclusive brands like Virat Kholi’s brand Wrogn, Spanish
fast fashion brand, Desigual and Shraddha Kapoor’s Imara brand provide around 4.1% sales for
the company. private label business is 12-13% of our total business. We expect that to grow
significantly over the next couple of years and get to between 25% and 30%