Karishma Mehta – 08

Ashutosh Kumar – 28
Megha Shah – 43
Aditya Khale – 61
Parth Adani - 78
Vikrant Karhadkar – 85
Nisha Naresh Kumar -  100
Rounak Chikhale – 112
Yash Arora - 119
 Onboard Registration Process​
Become an Amazon seller
If you want to sell on Amazon.in, you will need to access the Amazon
Seller Central. You can do this by creating an account. It takes just 15
minutes and you   need just three things to start selling:

The GST/PAN information An active bank Active email-ID

of your selling business account to deposit
payments
Select from 2 business plan
Professional Individual
• Sell national and globally • Sell local
• Shipping and warehousing solution • Get started in 2mins
• Get help from professional service providers • Fast & easy listing form
• Fast and reliable payments • Doorstep pickup packing and delivery
Seller
Information
Tax details Seller interview

Select Store Enter GST Categories you

name number want to select.

Select product Enter PAN Annual turnover

category NO

Where do you
Select get
city/country products from
 Digital image
Create signature
Enter bank details
Amazon listing  Digital copy of
Enter bank details
List the your
you want
products you signature which
to receive will be on
wish to sell on
payments on the invoice sent
amazon
to your customer
Product tax code
Set shipping rate  PTC are codes
You want to  which are
charge the buyer  mapped
to gst rates
  
notified by the
government
 Product wise GST Rates

Product Tax Code Examples Tax Rate

A_GEN_EXEMPT  Books, Maps, Plastic Bangles and Certain notified 0%

handicraft goods
A_GEN_MINIMUM Rough Precious and Semi-Precious Stones. 0.25%
A_GEN_SUPERREDUC Apparel below Rs 1000, Coffee, Tea, Spices, 5%
ED AgarBatti, Mats, Pouches, Wallets.
A_GEN_REDUCED Apparel above Rs 1000, Frozen Meat products, Butter, 12%
Cheese, Spectacles, Table and Kitchenware
A_GEN_STANDARD Biscuits (all categories), Flavored Refined Sugar, Pasta, 18%
Computer Monitors(up to 20 inch)
A_GEN_PEAK Bidis, Chewing Gum, Deodorants, Shaving creams, After 28%
Shave, Hair Shampoo, Dye
Things to Remember before uploading and listing your
products on Amazon
Step 1: Add Your Product
Step 2: Choose Product Category
Step 3: Product Details
Vital Information
Step 3: Product Details
Offer
Step 3: Product Details
Compliance
Step 3: Product Details
Images
Step 3: Product Details
Description
Step 3: Product Details
Keywords
Step 3: Product Details More Details
 Customer Support
• Amazon – Customer Centric Company

• Amazon's Customers – Buyers and Sellers

• Separate customer support team available 24/7 on call or chat for buyers as well
as sellers
 Customer Support
Customer support on call
Customer support on chat
 Commission and Fees

REFERRAL WEIGHT OTHER

CLOSING
FEES HANDLING FEES
FEES
FEES
Product category Based on price of Based on
Fees for program/service
based fees item sold Shipping/Delivery

Starts at 2%, varies starts at ₹ 2, Varies Only applicable for

starts at Rs. 28 per
based on product by product price certain Fulfillment
item shipped,
category range Channel, programs
varies by volume &
or services
distance
 Types of Shipping

Update Assign
Delievery your
Coverage Products

Use
Self ship
Easyship
to region
to
of your
deliever
choice
ROI

      
Self-Ship
Fulfillment by Amazon (FBA) Easy Ship (ES)
 Referral Fee Charges
Categories Referral Fee Percentage
2% for item price <=250
Books 4% for item price >250 and <=500
9% for item price >500 and <=1000
13% for item price > 1000

Movies 6.50%
Music 6.50%
Software Products 11.50%
Video Games 7.00%
9% for item price <=500
Video Games – Accessories
12% for item price > 500
Video Games – Consoles 7.00%
Video Games – Online game services 2.00%
 Referral Charges -Softline
     Category       Referral Fee Percentage
13.5% for item price <=500
Apparel – Sarees and Dress
Materials 17% for item price > 500 and <=1000
19% for item price > 1000

Apparel – Men’s T-shirts (except

Polos, Tank tops and full sleeve 15.5%
tops)
Apparel 13% for item price <=300
17% for item price >300
Apparel – innerwear 13.00%
Apparel – Sleepwear 13.00%
Apparel Accessories 17.00%
Backpacks 10.00%
Eyewear 10%
Fashion Jewellery 22.50%
 Selling on Amazon
Selling a Book worth-200 with Easy Ship Selling a Book worth-200 with Self Ship
Types of Fees Value Types of Fees Value
Amazon Referral Fee ₹  4 Amazon Referral Fee ₹  4

Amazon Closing Fee ₹ 5 Amazon Closing Fee ₹  6

Amazon Shipping Fee  ₹ 38 (250gms, Shipped Locally by Amazon Shipping Fee  ₹  0
Amazon)

Total Amazon fees ₹ 47 Total Amazon fees ₹  10

GST on Total Amazon fees ₹ 8.46 GST on Total Amazon fees ₹ 1.8
@18% @18%

Total Amazon Service Fees ₹ 55.4 Self -Shipping cost  ₹ 60

You Make  ₹ 144.54 You Make  ₹ 128.20

 Weight Handling Fee (Shipping Fee)
Easyship Weight Handling Fee (INR
Local Regional National
per shipment)
Upto 500 gm 38 48 69
Each Additional
500 gm (up to 16 21 26
1kg)
Standard
Each Additional
13 18 24
kg after 1kg
Each Additional 10 11 15
kg after 5kg

Upto 12 kg (fixed
minimum Fee) 181 266  
Heavy and Bulky
Each Additional
4 5
kg
 Commission and Fees

Item Price Range Categories

All Categories Item Price Range (INR) All Categories
(INR) with exception*

₹ 0 - 250 ₹ 25 ₹ 25 ₹ 0 - 250 ₹6

₹ 251 - 500 ₹ 20 ₹ 12 ₹ 251 - 500 ₹ 16

₹ 501 - 1000 ₹ 15 ₹ 15 ₹ 501 - 1000 ₹ 32

₹ 1000+ ₹ 30 ₹ 30 ₹ 1000+ ₹ 59
 Commission and Fees

Item Price Range (INR) All Categories Item Price Range (INR) All Categories

₹ 0 - 250 ₹5 ₹ 0 - 250 ₹8

₹ 251 - 500 ₹8 ₹ 251 - 500 ₹ 11

₹ 501 - 1000 ₹ 28 ₹ 501 - 1000 ₹ 25

₹ 1000+ ₹ 50 ₹ 1000+ ₹ 45
 Easy Ship Weight Guidelines

An item is classified as Heavy & Bulky Item if:

•Max (Length, Width, Height) > 72” or 183 CMs  

                   OR
•Weight > 22.5 kg
               OR

•Girth > 118” or 300 CMs #Girth = [Length +

2*(Width + Height)]
  List of Categories with exception ( For Closing Fee charges)
  

• Books, Software products.

(** For Books category, closing fee will be INR 12 even for price range of 0-250.)

• Grocery and GourmetPet Products, 

• Beauty,Health and Pet Products

• Clothing, Fashion and Fashion Accessories

• Home, Décor, Home Improvement, Furniture, Outdoor, Lawn & Garden

• Automotive, Car & Accessories

• Lab Products

• Electronics accessories and PC products

 Size Guidelines

Heavy and Bulky Product

Standard Product
• Item from categories such as washing
machines,  (wheel diameter > 20”), large
furniture  deep freezers, or • For standard-size items, the
minimum chargeable weight is
• Item package weight is more than 22.5 kg 500 gms
or • Amazon Shipping Fees is
computed on volumetric or
•  Maximum (item package length, item actual weight, whichever is
package width, item package height) > higher
72” or

•  183 cm or

•  Girth > 118” or 300 cm

 Other Fees and Payment Policy

Pick & Pack Fee (FBA Only)

Unlike offline sales
where we have to wait 40-45
Storage Fee (FBA Only)
days for payments, on Amazon
sellers are paid after 7 days
of the sale
FBA Removal Fees (FBA Only)
 Overview
Self-Ship
FBA • Sellers with their own
· warehouse & reliable delivery
• Fast selling/High volume services
product •  Wide variety of products with
• High margin tighter margins
•  Increasing sales with Prime • Sellers who can deliver quickly
•  FBA at 3 months/100 unit)
to nearby pincodes (for Local
shops on amazon)
EASY SHIP
• Sellers with their own
warehouse, Wide variety of
products with
tighter margins
• Sellers who don't have
delivery capabilities
 Returns Policy
Amazon.in Return policy:

Most items purchased from sellers listed on Amazon.in are returnable within the return
window, except those that are explicitly identified as not returnable.

•  It is determined that the product was not damaged while in your possession;
•  The product is not different from what was shipped to you;
•  The product is returned in original condition (with brand’s/manufacturer's box, MRP
tag intact, user manual, warranty card and accessories)
 Returns Policy
General Returns Policy:

1. Products are returnable within the applicable return window if you’ve received them
in a condition that is physically damaged, has missing parts or accessories, defective
or different from their description on the product detail page on Amazon.in.
2. Return will be processed only if:
• It is determined that the product was not damaged while in your possession
• The product is not different from what was shipped to you
• The product is returned in original condition (with brand’s/manufacturer's box, MRP
tag intact, user manual, warranty card and all the accessories therein).
 Buyer/Customer Centric – Amazon Approach
1. Customer Focus
• Offering fast, hassle-free ordering and delivery.
• Using data to personalize, helping shoppers in real time with product selections based
on browsing and buying history.
• Going out of its way to help customers get the best deal.

2.    Customer Empowerment

• Allowing customers to post book reviews 
• Feedback

3.    Customer Loyalty

• Amazon focuses on one simple measure of customer service quality: helpfulness.