GROUP MEMBERS

M Hamza(70067657)
M Waqas Arif (70067876)
Sheikh jazib (70066998).

SRS ASSIGNMENT
1
Below 1K
Write the Business opportunity for Below 1K?

• Below 1K is a website that will sell products online

• The concept that differentiate this product from other products that
are also selling online is, all the products that will be available on
this website will be under the range of 1k (one thousand Rupees
only).
• There is not a single website or mobile application in Pakistan that
is based on this idea.
• This product will be targeting the market of (children, boys, girls,
men and women).
• This product will be selling clothes, toys, grocery, shoes, watches
everything will be under one thousand rupees.
• This product will be competing with www.Daraz.pk,
www.affordable.pk, www.hummart.com.

Objectives
• Financial Objectives.
• Non-financial Objectives.

Financial Objectives
• This product will reach a sales of 200k within 8 months.
• Achieve 30% return on investment within one year.
• Achieve positive cash flow on this product within 6 months.
 • Achieve revenue growth of 10% per year.
• Increase earnings by 15% annually.

Non-financial Objectives

• Achieve a customer satisfaction measure of at least 50% within

one year of release.
• Achieve 80% of customer satisfaction with customer services.
• To sell products all across Pakistan.
• Achieve 80% of customer satisfaction on product delivery.
• To create a good perception about product do national level
marketing.
• Earn 100% of marketing budget from sales after a year.

Success metrics

• Marketing and SEO should be done on large scale and after 2

months business will start to meet its expenses.
• Customer feedback analysis should be done to improve our
product and to meet their expectation.
• Increase in sale should be done through sale strategy.
• Customer care should be 24/7 to facilitate the customer.
• A better delivery policy.
• A better return policy.

Business Objective Model for Below 1K

 Business problem 1

To provide free
delivery company
should bear price

Business objective
1

Finalize less
delivery rates with
Courier Company.

Business problem 4
Business problem 3
Deliveries that are
Business problem 2 Package delivery to sent back from
Marketing will cost courier company customers will
a lot of pressure on will also cost create a negative
the budget. transport and impression in the
employee money. market.

Business objective 2
Business objective4
Hire a team online Business objective 3
Make excellent
sign a 6 month
Come up with a good quality upload
contract instead of
strategy that reduces strategy and sell only
hiring permanent
30% cost in a year good quality
employees
products.
 Marketing Delivery Quality
policy policy policy

Vision Statement for Below 1K

For people who like to shop online, the below 1K is online shopping
website that will provide quality products within the price range of one
thousand rupees with free home delivery service all across Pakistan
unlike other online shopping websites our product will provide ease for
you to do economical shopping and will provide quality products in
cheap prices.
 Goal modelling

Below
1K

User
login Display Order management
product info and payment

AND AND
AND AND AND
Advance Id/ AND
certification password
Show text
OR OR and graph
Record Inform Order
order customer pay
Verify by Verify by
SMS email

OR OR OR OR
Managing
chart

Record Record Inform Inform

AND AND AND to DB to local by SMS by email

Add Modify Remove

products product products
numbers