1

Q1 Q2
Our main company objective set for Our company objective for quarter
quarter one is to increase recurring two is to launch version 2 of one of
revenues by 30%. our main products.

QUARTERLY
OBJECTIVES

Q3 Q4
Our company objective for Our objective for quarter four is to
quarter three is to raise $2m for achieve revenue by 50% and
our growth needs. profitability by 30%.
 2

KRs FOR QUARTERLY OBJECTIVES

INCREASED REVENUE BY
50%

Email and phone outreach to

Increase annual renewals to 75% Get over 10000 new signups Hit quarterly revenue of $450k
100 VCs and seed funds

Reduce churn to less than 5% Achieve signup to % trial Get at least 30 second contact Increase gross profit margin
per month ratio of 45% meetings or calls from 30% to 39%

Reach monthly recurring revenue of Achieve trial to % paid Solicit 3 term sheets of our Start sales in 2 new domestic
100k ratio of over 50% minimum required terms markets

Decrease one-time contracts sold Get published product reviews Close an investment round
by 15% Increase referral rate by 15%
in over 15 publications with $2m pre-money

QUARTER 1 KR’s QUARTER 2 KR’s QUARTER 3 KR’s QUARTER 4 KR’s

 3

PRODUCT DEVELOPMENT
QUARTER ONE KEY RESULTS

25% 35% 80% 60%

Document clear role division Integrate user testing Integrate user testing Determine the process of input
between sales, marketing, into all activities in into pre-launch methods to & from sales,
design and development. product planning and testing phase. marketing, design back into
design phase. product mgmt.
 4

MARKETING OKRs

OBJECTIVE #1 OBJECTIVE #2
02 OBJECTIVE #3

Improve our website

& increase conversion
Frankston bogans vic market,
Increase our campaign ROI Find 3 more new marketing
the city and
loop food.
testing process channels with positive ROI

K E Y R E S U LT S K E Y R E S U LT S K E Y R E S U LT S

• Grow website visitors by 7% every • Get 150 MQL’s from • Get 10 new inbound links from
month Google AdWords relevant website
• Improve conversions on landing • Ensure a cost per lead of • Improve our internal on-page
pages by 10% in Q2 $4 or less optimization
 5

OPERATIONS OKRs

+ =
60%
+ 56%

35% 75%
Implement a better system for Improve our document and
tracking incoming request information management
system

Review software Start compiling a weekly “Office

options for incoming document Highlights” newsletter to all team
tracking members
 6

OKR LEVELS
MANAGEMENT

OBJECTIVES KEY RESULTS

Increase • Key result 1
profitability by • Key result 2
30% this year • Key result 3

TEAM A TEAM B

OBJECTIVES KEY RESULTS OBJECTIVES KEY RESULTS

Increase • Key result 1 Increase • Key result 1
profitability by • Key result 2 profitability by • Key result 2
30% this year • Key result 3 30% this year • Key result 3

EMPLOYEE A EMPLOYEE B EMPLOYEE C EMPLOYEE D EMPLOYEE E EMPLOYEE F

Increase closing rate by Increase closing rate by Increase closing rate by Increase closing rate by Increase closing rate by Increase closing rate by
15% 15% 15% 15% 15% 15%

• Key result 1 • Key result 1 • Key result 1 • Key result 1 • Key result 1 • Key result 1
• Key result 2 • Key result 2 • Key result 2 • Key result 2 • Key result 2 • Key result 2
 7

DEPARTMENTAL OKR PROGRESS

50%
50%
Product Development 50% completed

55%
55%
Sales & Business Development 55% completed

40%
40%
PR & Marketing 40% completed

80%
80%
Admin & Operations 80% completed

60%
60%
Tech & Engineering 60% completed
 8

COMPANY OKR PROGRESS

TARGET CURRENT INTERIM INTERIM QUARTE

DEPARTMENT LEAD OBJECTIVE KEY RESULT
VALUE VALUE VALUE 1 VALUE 2 R END

Achieve fiscal Positive net

Management Tim Smith $11m $8m 100% 100% 73%
sustainability income

Sustainable growth of 500+ leads from

Marketing Bob Jones 500+ 433 65% 100% 87%
sales channels newsletter

Sales Linda Miller

Scalable sourcing of new
Revenue doubling $150k $149k vv 100% 100% 99%
leads v

Operate on leaner 10% less on

Finance Joe Smith $5k $3.2k 23% 35% 64%
business strategies overhead costs

Recruit talent for product 10 new recruits for

Human Resources Dan Jones 3 2 100% 100% 66%
design product
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