OBJECTIVES AND KEY RESULTS

SETTING OKRS
OBJECTIVES AND KEY RESULTS

A DEMONSTRABLY SUCCESSFUL GOAL

SETTING FRAMEWORK POPULARISED
BY GOOGLE, INTEL, UBER, TWITTER,
LINKEDIN, SPOTIFY, DISNEY,
SAMSUNG, BMW…
WHAT ARE OKRS?

“A MANAGEMENT METHODOLOGY THAT HELPS TO

ENSURE THAT THE COMPANY FOCUSES EFFORTS
ON THE SAME IMPORTANT ISSUES THROUGHOUT
THE ORGANISATION”
John Doerr - 1999
OBJECTIVES AND KEY RESULTS

FEATURES
‣ Agile (short goal cycles - easier to adapt to change)
‣ Simple (less time spent on goal setting and more on
doing)
‣ Values output over activity (reduces risk of “activity trap”)
‣ Transparent (shared across the organisation and open to
all)
‣ Bi-directional goal setting (not only top-down & better
rounded)

MY OBJECTIVE FOR TODAY’S SESSION

EQUIP THE TEAM TO BE ABLE TO CREATE AND

USE GREAT OKRS
KEY RESULTS:
KR We nish within the time allotted
KR The team has produced 3 draft objectives and 3 set of key
results
KR At least 60% of the team are clear on what to do next
fi

OBJECTIVES AND KEY RESULTS

3-5 OBJECTIVES THE

“WHAT”
‣ Aspirational
‣ Challenging
‣ Qualitative
‣ Time bound
‣ Unambiguous

OBJECTIVES AND KEY RESULTS

3-5 KEY RESULTS THE

“HOW”
‣ Measurable & quantifiable
‣ Objectively gradable
‣ Achievable
‣ Usually numerical
‣ Actionable & tangible
‣ Outcome related

OBJECTIVES AND KEY RESULTS

3-5 KEY RESULTS THE

“HOW”
‣ Measurable & quantifiable
‣ Objectively gradable ‣ 0-100% progress
‣ % value or x% to y% change
e.g.
‣ Achievable ‣ Monetary
‣ Items, units, articles, people

Usually numerical
‣ Numerical rating
‣ ‣ Milestones, stages, phases
‣ Deliverables, tasks, outcomes
‣ Actionable & tangible
‣ Outcome related

OBJECTIVES AND KEY RESULTS

OKRS CAN BE HIERARCHICAL

One person’s Key Result can be another’s Objective…

HOW CAN WE IMPROVE THIS OKR?
IMPROVE CUSTOMER SERVICE
KEY RESULTS:
KR CSR training
KR Improve phone system
KR Improve call script

HOW CAN WE IMPROVE THIS OKR?

PROVIDE EXCELLENT CUSTOMER SERVICE
KEY RESULTS:
KR Ensure each CSR has had a least two coaching sessions to review
recent problematic calls by EOQ
KR Upgrade the phone system to version 4.5 and hold two webinars
with staff to review the new functionality
KR Research and identify the top 10 service complaints and develop
one-page call scripts for diagnosing each of these issues

AN EXAMPLE FROM UBER

INCREASE GEOGRAPHIC COVERAGE OF

DRIVERS
KEY RESULTS:
KR Increase coverage of SF to 100%
KR Increase coverage for all active cities to 75%
KR Decrease pickup time to < 10 mins in any coverage area
during peak hours of usage

 AN EXAMPLE FROM YOUTUBE

INCREASE AVERAGE WATCH TIME PER

USER
KEY RESULTS:
KR Increase total viewership time to XX minutes daily
KR Expand native YouTube application to 2 new OSs
KR Reduce video loading times by X%