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What are OKRs?

Objective Where to we need to go? Start with Verb Something that we want to achieve

How will you know Something that we can measure if


Key Result Contains Measures
you’re getting there? our objective is achieved or not

Value-based (measure the outcome of


A V V
activities)

Activity-based (measure the completion of


V A A
tasks & activities)

What will you do to get Describe the work required to


Initiatives Start with Noun
there? achieve the KRs
OKR Hierarchy
Mission &
Vision

Corporate Corporate Corporate


Objective Objective Objective Maximum 5
Objectives;
Should be stretched
OKR results can be
Department Department Key Result based on:
Objective Objective Key Result
• Growth
Employee Employee • Performance
Objective Objective 3-5 KRs;
Should be measurable &
• Revenue
reflect the outcome • Engagement

Key Result Key Result

Initiative Initiative
Stretched Goals
OKR vs KPI

OKR KPI
Based on discussion/personal interests (bottom-up) Based on assignment/upper level & JD (top-down)
Changed quarterly (easy to change) Changed only if required (hard to change)
Reviewed bi-weekly Reviewed quarterly
Has 3-5 KR per Objective Has 2-3 KPI per Objective
Designed to be stretched, ambitious, innovative Designed to be realistic
60 – 70% achievement is good 100% achievement is possible & encouraged
Transparent for all employee Not transparent
Focus on end result/outcome Focus on process/activity
Encourage collaborating target Not encourage collaborating target
Motivation tool (goal management framework) Performance evaluation tool
Growth oriented Output oriented
Improve children satisfaction
6750 healthy
Stretched goals
reindeers are
ready to pull
Santa’s sleighs

526mio
Objective Where to we need to go? Start with Verb
Christmas gifts
are prepared by
Oct 2019

How will you know


Key Result Contains Measures
you’re getting there?

Investigating
whether children are
naughty or nice by
Nov 2019

750 sleighs are A V V Value-based


ready to deliver
the gifts

V A A Activity-based

25% productivity
increase of elves
V

What will you do to get


Initiatives Start with Noun
there?
Production
Training
Let’s Try!

Create personal OKR:


• 1 Objective
• 3 KRs
Thank you!

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