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  • Parle Group 2 Market Research

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    Vikrant Karhadkar
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    Parle Group is the market leader in India's biscuit industry with sales of 8,300 Crores in 2015 and a 29% share of the biscuit category. However, Britannia overtook Parle as the market leader due to factors like diabetes awareness, GST implications, and value-for-money positioning. During the COVID-19 lockdown, Parle registered its best sales in over eight decades and was able to increase its market share by 4.5-5% through ramping up production of its affordable 5-rupee packs. Parle has also partnered with IBM to leverage technologies like cloud, AI, and optimize its supply chain.

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    Parle Group is the market leader in India's biscuit industry with sales of 8,300 Crores in 2015 and a 29% share of the biscuit category. However, Britannia overtook Parle as the market leader due to factors like diabetes awareness, GST implications, and value-for-money positioning. During the COVID-19 lockdown, Parle registered its best sales in over eight decades and was able to increase its market share by 4.5-5% through ramping up production of its affordable 5-rupee packs. Parle has also partnered with IBM to leverage technologies like cloud, AI, and optimize its supply chain.

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    © All Rights Reserved
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    26 views9 pages

    Parle Group 2 Market Research

    Uploaded by

    Vikrant Karhadkar
    Parle Group is the market leader in India's biscuit industry with sales of 8,300 Crores in 2015 and a 29% share of the biscuit category. However, Britannia overtook Parle as the market leader due to factors like diabetes awareness, GST implications, and value-for-money positioning. During the COVID-19 lockdown, Parle registered its best sales in over eight decades and was able to increase its market share by 4.5-5% through ramping up production of its affordable 5-rupee packs. Parle has also partnered with IBM to leverage technologies like cloud, AI, and optimize its supply chain.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    PARLE

    Group 2
    Aditya Khale- 61
    Vikrant Karhadkar-85
    Krishnakant Sharma-94
    Akrati Biyala-106
    CITATIONS
    CITATIONS
    Sales
    forecasting

    Sofat, Y., & Kumar, S. Nilanjan, L. S. (2018).


    (2016). A Study on Comparative study of MAHAJAN, T. J.
    Consumer Buying consumer buying (2020) A critical
    Behavior Towards behavior between analysis to recognize
    Biscuits. International Parle & Britannia. panic buying decision
    Journal in School of perform in the covid-
    Management & Social management journal. 19.
    Science  Adams university. wb
    PARLE
    PARLE –– THE
    THE MARKET
    MARKET LEADER
    LEADER
    Companies
    Companies Sales
    Sales
    Parle Growth%
    8300
    Growth% 3.1 • SALES OF 8,300 Crores in 2015.
    BRITAN 6800 9.5
    NIA
    Mondel • had a 29% share in the biscuit's
    6800 7.2
    ez category.
    Nestle 6500 1.5
    ITC 6200 12 • it had a 7% share of the global
    ADANI 5000 14.1 biscuit market in 2015 which was
    RUCHI 4400 3.1 15.7 expected to be 15% by 2017.
    HUL 3900 4.1
    GSK 3400 6.8

    FIGURES OF 2015
    DOWNFALL
    DOWNFALL OF
    OF
    PARLE
    PARLE

    Britannia India – Diabetes GST Value for Money


    Overtakes Capital of the Implication Positioning
    Parle world
    Temporary
    Temporary RISE
    RISE OF
    OF PARLE
    PARLE in
    in covid
    covid
    time
    time
    Parle products registered its
    best sales figures in over
    eight decades during the The growth was
    COVID-19 lockdown period. phenomenal and as a
    result Parle was able to
    increase its market share
    by 4.5 to 5% during the
    lockdown.
    Ramping up the
    production capacity. The five-rupees pack
    came to the rescue yet
    again, numerous
    Government agencies
    and NGOs which bought
    in bulk to distribute to
    migrant workers
    PARLE
    PARLE –– IBM
    IBM
    PARTNERSHIP
    PARTNERSHIP MULTIMEDIA Technical Support like IBM
    cloud & AI

     Market right time at right place

     Meet increasing demand

     Strengthen security

     KPIs-based performance management


    framework

     GBS & GTS

     Optimized supply chain


    BISCUIT
    BISCUIT INDUSTRY
    INDUSTRY
    ••  India's
     India's biscuit
    biscuit market
    market
    stood
    stood atat 38,231crore
    38,231crore in in
    2016.With
    2016.With aa growth
    growth rate
    rate
    (CAGR)
    (CAGR) of of 11.27
    11.27 per
    per 11792.3

    cent,
    cent, to
    to reach
    reach 53,804
    53,804
    crore
    crore by by 2022.
    2022.

    The
    The market
    market isis expected
    expected 5151.2

    to
    to reach
    reach 87,491
    87,491 crore
    crore by
    by
    2027.
    2027. In Cr
    INDUSTRY
    INDUSTRY GROWTH
    GROWTH DRIVERS
    DRIVERS
    ACTIVE
    AND
    HEALTH
    COVID
    Y
    LIFESTY
    LE
    RISING
    DEMAND Available as
    OF READY per age group
    TO EAT
    SNACKS
    Thank you!

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