AUTOMOBILE FOUR

WHEELER INDUSTRY
 GROUP MEMBERS

• ASHISH BHAT (462)

RAHUL DABHADE (468)

RACHIT J. GANATRA (475)

HEMANT MISHRA (489)

• VINAY SAHASRABUDDHE (504)

INDIAN FOUR WHEELER INDUSTRY

• INTRODUCTION
MUVs
PLAYERS IN INDIAN MARKET
VEHICLE EXPORTS
PASSENGER CARS
 VISION 20:20:1

• Vision for the Future

• Vision Statement
MARUTI UDYOG LTD
 COMPANY SNAPSHOT

• Incorporated

• Joint Venture Agreement

• Equity Structure

• Employee Strength

• Facilities
• Diesel Powertrain Plant

• Subsidiary Companies

• Proposed Investments till 2010

• Network Reach Financial year 2006 - 07

MARUTI SUZUKI TODAY
 ROAD SAFETY
• Integrated Road
Safety

• Maruti Driving
Schools

• The Curriculum

• The Profile of the

trainees
MARUTI SUZUKI EXPORTS
CORPORATE RESPONSIBILITY

Adopting State Run ITI's

GUJARATI - Employment opportunities

with driver training
• Focus on Children
Education

• Maruti’s
Appreciation
Environment

Green Philosophy
REACHING OUT TO CUSTOMERS

• Cars For A New

India
 TARGET COST APPROACH

• Through continuous study and research

Maruti has adopted a new approach towards
product planning and product pricing-
Target Cost Approach.
 MARUTI’S FACILITIES

• GURGAON FACILITY

• MANESAR FACILTY

• DIESEL ENGINE
PLANT
 WORKING WITH SUPPLIERS

• Maruti’s Suppliers
Maruti’s Partners
Maruti’s Strength

• Involving Vendors
At Development
Stage
MARUTI’S CURRENT SCENARIO
SALES FIGURES
FIRST INDIAN COMPANY TO EXPORT HALF
MILLION CARS

• 28th February 2008: The cumulative exports of

India’s leading carmaker today crossed half a
million mark i.e. 500,000 units.

• Europe has been a popular destination accounting

for 56 per cent of the company’s cumulative
exports.
 CAR PRICES REVISED

Model Revised Ex- Change (Rs)

showroom Price (Rs)

M800 A/c 219331 1000

Alto Lx 274022 2500

Wagon R Lxi 359756 3500

Versa Dx2 480200 4000

SX4 Vxi 629000 11000

MARUTI’S NANO
SWOT ANALYSIS OF
MARUTI UDYOG
 STRENGTHS

Established distribution and after-sales networks

Understanding of the Indian market and ability to liaison

with the government

Ability to design products with differentiating features

Brand Image

Experience and Know-how in technology

 WEAKNESSES

• Lack of experience with the foreign market

• Inexperience with foreign workforce

• Heavy Import tariffs

 OPPORTUNITY

• Increased purchasing power of Indian middleclass

category

• Govt. subsidies

• Tax benefits

• Foreign collaboration
 THREATS

Threats from Chinese manufacturers

Indian as well as foreign competitors

 THANK YOU…

ANY QUESTIONS…???