About the company

• Dream-Tech Electronic Co., Ltd manufacturers and provides

cutting-edge Mobile / Cell Phones. 

• The company expanded from a small workshop to a fully

equipped manufacturing plant with 12 production lines.

• Now, we have two facilities in India. One is the factory

located in Kanchepuram District with total 3000 square meters
and over 250 workers, the other is office located in cochin, for
conveniently serving the overseas customers.
 Cont.

• Continuous growth has also fueled our ability to constantly

develop new technologies and new manufacturing processes
that in turn drive the creation of high performance, rich
features products.

• Since quality is seen as the heart and souls of Dream-Tech, we

always devote ourselves to improving the product quality to
meet our ultimate goal of 0% defect rate.

• With the high quality products and the good service, Dream-
Tech has built a worldwide sales network. Over 80% of the
products are sold to Europe, American, South Africa and other
regions around the world. 
DREAM MOBILE
 MISSION STATEMENT

Our mission is to be the most successful and innovative

mobile company in the world at delivering the best
customer experience in markets we serve.
 VISION STATEMENT
To sustain profitable growth by providing the best customer
experience and dealer support.
 PRODUCT GROUPS
• WIFI Mobile Phone(31)
• TV Mobile Phone (22)
• Dual Sim Mobile Phone (19)
• GPS Navigation (15)
• MP3/MP4/MP5 Player (6)
OUR COMPETITORS
 SWOT Analysis
Strength:
- Dream Tech Company is the leading provider of wireless handsets.
- According to the research that was conducted by ABI on IP-STB market
Dream Tech emerged as a strong and prominent player.
- Dreams Tech Company has also proven technologies from its own and
other platforms.
Weakness:

- Overall quality of its operations products and business practices sometimes

make customers to be unhappy, some of their products have high number
of defects, Low employee education, training and motivation.
- Cellular business of Dream Tech has gone down making the company to
lose most of their prestigious customers around the world.
- Dream’s phone network equipment business also suffered declining sales
and orders.
Opportunities:

- Dream’s brands are well placed in the market; they have strong
promotional strategies by using different tools, and their willingness to
take risks through product innovations.
- Principal analyst Michael Arden states that Dream tech has some products
that can help it to get into hybrid market more easily than their
competitors.
- Dream Tech has been able to expand to many countries including France,
Taiwan, Japan ,Italy,  South Korea, United Kingdom, Hong Kong and
many more other countries where it has continued to penetrate in new
markets.
Threats:

- Competition from Japan where they have flooded the market with high
quality products which are cheap, Lack of government protection against
outside competitors and Market sharing with foreign competitors.
- Dream Tech is not the only company in wireless industry but there are
other companies like Motorola, Sony Ericsson which has very significant
opportunities due to a very strong product line.
 PESTEL analysis for Dream Tech
• Rivalry among competing firms. Companies must compete fiercely to
survive and sometimes have to collude to gain competitive advantage over
others.
• Dream Tech need to differentiate their products, use cost leadership and
offer low cost   to their customers to outdo their competitors in the market.
• In the market there are potentially new service providers who are coming
up with new ideas and different products which can compliment Dream
Tech products and services to consumers.
• Potential entry of substitute products. These is products that accomplish the
same purpose or fulfill the same need. Dream Tech need to identify their
potential substitute products for their services in order to help them design
a competitive strategy.

• Bargaining power of supplier’s. Buyers exert considerable influence on

producers. Dream tech Company has major buyers who buys in large
volume relative to the total industry and it should strive to make sure that
their customers are satisfied with what they have in the market.

• Bargaining power of consumer’s .As prices of digital products dropped

more consumers entered into the market increasing Dream Tech’s demand.
Overall market for consumer’s electronics is predicted to rely heavily on
innovations and technology.     
 Capabilities of Dream tech
• Capabilities of Dream Tech are that it has experienced employees who are
expertise in the area of technology, has well laid out marketing plan, and is
financially stable.
• Dream Tech through its wide spread net around many countries has been
able to make loyal customers who are always returning for the quality
products that meets their demands.
 Core Competence
• Innovation is the core competence of Dream Tech as it brings competitive
advantage.
• By creating new products and enhancing them brings about differentiation.
Process innovation can lead to lower costs and improved customer
satisfaction and this has seen Dream tech achieving large market share
globally.
• Dream tech has also build there core competence on providing strong
brands that are build on consumers mind or the audience mind to become
desirable to the target market.
• Some analysts projected that Dream tech had strong earning growth as
world wide demand for cellular products that had become a savvy marketer
to fight back effectively their competition.