MANAGEMENT THESIS-I

SYNOPSIS
ON
“A study on Rural Retailing and Consumer Behavior
towards it with special reference to ITC Choupal
Sagar in Washim District.”

Submitted to : Submitted by:

Ms. Smita Kulkarni Mandar .U.Naik
Faculty Guide M.B.A. IIIrd Sem
8NBAKO17
 ROAD-MAP
 INTRODUCTION.
IMPORTANCE OF STUDY.
OBJECTIVES.
LIMITATIONS.
METHOLOGY.
SCHEDULE.
REFERNCES.
 INTRODUCTION
India’s share in retail sector is 3%and rural retail 0.2%.
ITC Choupal sagar mainly focuses on rural market and
people to purchase to satisfy their needs under one roof.
First ITC mall established in the year 2004 in Madhya
Pradesh in Rafiganja small village 4 k.m. from Sehore town.
It almost sold all things like TV sets,watches household
goods,grinders etc.
In that they also give the banking and healthcare facilities.
In that they have tie-up with the BPCL to fill the fuel in
motorbikes and tractors also.
It is mainly situated 5 k.m. from the village.
 IMPORTANCE OF
STUDY
To find what is mean Choupal Sagar.
To known what Choupal Sagar plays
a role on rural people?
To known whether it is useful for
rural people or not.
To known what is impact of Choupal
Sagar on agriculture sector. 
 OBJECTIVES

To study the rural retailing.

To study the consumer behavior towards
rural retailing.
To study the rural retailing in Choupal Sagar.
To study the different strategies adopted by
Choupal Sagar.
 LIMITATIONS

It is time consuming.
It is very hard to ask for the Choupal Sagar to
the people.
It is far away from the local place so it is hard
to collect data.
Some people are not aware about Choupal
Sagar facilities.
 METHODLOGY
Method is the way of doing something.
Methodology means studying something from
the particular subject.
PRIMARY DATA:
To meet 100 new peoples in Washim District.
SECONDARY DATA:
It is collected from the internet, journals,
articles & books.
 SCHEDULE
Sr. No. ACTIVITIY PERIOD Day
1 Commencement of Management Thesis-I. July 13, 2009 Monday

2 Evaluation and approval of Title and July 29 2009 Wednesday

Synopsis.
3 Visit Choupal Sagar in Washim August 8 2009 Saturday

4 Designing the Questionnaire and collecting August 15 to August 22, Saturday to

data. 2009 Saturday
5 Submission of Interim Report and September 09 to Wednesday to
Presentation. September 18, 2009 Friday
6 Data analysis. September 29 to Tuesday to
October 23, 2009 Friday
7 Submission of Final Report and November 03 to Tuesday to
Presentation. November 12,2009 Thursday
8 End of Management Thesis. November 13, 2009 Friday
 REFERNCES
E-Agriculture Concepts & Applications-Rahul
Gupta (Overview 8 E-choupal: Transforming
Rural INDIA through Technology- Nadarajan
Gayatri Devi Pg no.88 to 106.
Marketing Mastermind “Magic Mirror Trial
Room of the Future”. (April 2009) Rural Retailing
Pg no.23 to 32.