International Business Environment

Introduction

---|| International Business Environment is the result of international events which

include mainly political and economic

---|| Changes in the International Environment affect the business units particualry
those using imported components, raw materials, technology, and machinery.

---|| It relates to international events which affect different countries in different

ways

---|| It affects trading activities of different countries which participate in global

marketing.

.
 Factors Affecting International Business Environment

Example text Example text

EXIM Policy • This is an example text. • This is an example text.
• Import Duty;Export Go ahead an replace it Go ahead an replace it
Duty; change; with your own text. This with your own text. This
is an example text. is an example text .

Example text
• This is an example text.
Go ahead an replace it
with your own text. This
is an example text .

Example text
• This is an example text.
Go ahead an replace it
with your own text. This
is an example text.

Example text
• This is an example text.
Go ahead an replace it
with your own text. This
is an example text.
Current Economic Situations Impacting Internatonal Business Environment

U.s.
[Recession]

China
International Europe
[Export Problem] Business [Public Debt]
Environment

Rest Of Asia
 Case Study On TATA

Analyze customer needs

• This is an example text.
Go ahead an replace it
with your own text. This
is an example text .
Reviev and optimize Analyze market
• This is an example text. • This is an example text.
Go ahead an replace it Go ahead an replace it
with your own text. This with your own text. This
is an example text. is an example text.

Measure results Analyze competition

• This is an example text. • This is an example text.
Go ahead an replace it Go ahead an replace it
with your own text. This with your own text. This

is an example text . is an example text .

Implementation Research
• This is an example text. • This is an example text.
Go ahead an replace it Go ahead an replace it
with your own text. This with your own text. This
is an example text. is an example text.
Strategic marketing plan
• This is an example text.
Go ahead an replace it
with your own text. This
is an example text .
Group Members

ith 3]
h [
Ro han

Pu
tc

Ra iya
na
a C
Th l 4] Ma harm

m
j [4
e na h [ ru y
He sha [4
]

]
Dars 6 ]
hita

V rudh
g
Tha
[

wi n

a
Shah

Ani
s a
nks

Vie

[ 8]
For

Jayesh
Jain [ 7 ]
 Factors Affecting

Economic

Political Social

Technological
MARKETING PROCESS

. ]
Example text U.s ssion [P Euro
Example text
This is an ce ub p This is an
example text. [Re lic e
De example text.
bt
]
]

Example text Example text

Chin t problem

This is an This is an
example text. example text.

Tex
r
[Expo
a

t
Example text
This is an
example text. Text
MARKETING PROCESS

Example
Example texttext Example
Example texttext
•• This
This is
is an
an example
example text.
text. •• This
This is
is an
an example
example text.
text.
Go
Go ahead
ahead an an replace
replace itit Go
Go ahead
ahead an an replace
replace itit
with
with your
your own
own text.
text. This
This with
with your
your own
own text.
text. This
This
is
is an
an example
example text.
text. is
is an
an example
example text.
text.
•• Go
Go ahead
ahead an an replace
replace itit •• Go
Go ahead
ahead an an replace
replace itit
with
with your
your own
own text.
text. This
This with
with your
your own
own text.
text. This
This
is
is an
an example
example text.
text. is
is an
an example
example text.
text.
•• Go
Go ahead
ahead an an replace
replace itit •• Go
Go ahead
ahead an an replace
replace itit
with
with your
your own
own text.
text. This
This with
with your
your own
own text.
text. This
This
is
is an
an example
example text.
text. is
is an
an example
example text.
text.
•• Go
Go ahead
ahead an an replace
replace itit •• Go
Go ahead
ahead an an replace
replace itit
with
with your
your own
own text.
text. This
This with
with your
your own
own text.
text. This
This
is
is an
an example
example text.
text. is
is an
an example
example text.
text.
MARKETING PROCESS

EXIM Policy Step 2 Step 3 Step 4 Step 5 Step 6

• Increase in • Go ahead an • Go ahead an • Go ahead an • Go ahead an • Go ahead an

import and replace it with replace it with replace it with replace it with replace it with
export duty. your own text. your own text. your own text. your own text. your own text.
This is an This is an This is an This is an This is an
example text. example text. example text. example text. example text.

• This is an • This is an • This is an • This is an • This is an • This is an

example text. example text. example text. example text. example text. example text.

• This is an • This is an • This is an • This is an • This is an • This is an

example text. example text. example text. example text. example text. example text.
MARKETING PROCESS
Example text
Go ahead and
replace it with your
own text. This is an
example text.

Example text Example text

Go ahead and Go ahead and
replace it with your replace it with your
own text. This is an own text. This is an
example text. example text.
Marketing
planning

Example text Example text

Go ahead and Go ahead and
replace it with your replace it with your
own text. This is an own text. This is an
example text. example text.
MARKETING PROCESS

Strategy

Input Evaluation Planning Output

Implementation
MARKETING PROCESS
Strategy
• This is an example text. Go ahead
an replace it with your own text.
This is an example text.
• This is an example text. Go ahead
an replace it with your own text.
This is an example text.
Implementation
• This is an example text. Go ahead
an replace it with your own text.
This is an example text.
• This is an example text. Go ahead
an replace it with your own text.
This is an example text.
Planning
• This is an example text. Go ahead
an replace it with your own text.
This is an example text.
• This is an example text. Go ahead
an replace it with your own text.
This is an example text.
Evaluation
• This is an example text. Go ahead
an replace it with your own text.
This is an example text.
• This is an example text. Go ahead
an replace it with your own text.
This is an example text.
MARKETING PROCESS

1.Example text
Go ahead and replace it with
your own text. This is an example
text. Go ahead and replace it
with your own text
MARKETING PROCESS

Example text
Go ahead and replace it with your own text. This is an
example text. Go ahead and replace it with your own text

Example text
Go ahead and replace it with your own text. This is an
example text. Go ahead and replace it with your own text

Example text
Go ahead and replace it with your own text. This is an
example text. Go ahead and replace it with your own text

Example text
Go ahead and replace it with your own text. This is an
example text. Go ahead and replace it with your own text

Example text
Go ahead and replace it with your own text. This is an
example text. Go ahead and replace it with your own text