Main Image: Typography:

We denote a large image of the artist who The font style is and bold which
is looking upwards. The centre position reflects the personality/image of the
and size of the picture immediately allows artist. A blind effect is used for the
Madonna is the focal point of the advert . text ‘Madonna’ which is unique and
Her stance and body position suggests she
eye catching. The phrase ‘sticky and
is ready to fight, this is complimented by
sweet’ also represents Madonna’s
her black gloves and her serious facial
expression. style as an artist. The white and pink
are innocent feminine colours which
Her image represents females as strong will appeal to women and girls.
and powerful which challenge the
stereotypes of women being weak and
subtle. The light on Madonna's face could
be a symbol of freedom as she is in
darkness, and is prepared to fight her way
out. The image appeals to women more Other Images:
than men as the connation's suggest they The images at the bottom are of the
woman are tougher than they are
products themselves. People like to
perceived.
view what is being advertised to them
so the images cater to their needs.

Branding:
The CD and DVD are being advertised together to unite the brand, the style is consistent therefore it depicts unity and
togetherness. They both have a uniformed colour scheme which also helps create a solid brand for Madonna.. This is essential
when creating a brand for an artist for everything to flow. It gives the audience a certain mind set and anticipation of what to
expect. If the brand is promoted well this will influence the audience as they will think the artist is better.
 Use of song lyrics form a
song helps the audience

CD Advert analysis recognise and wasn't to

know more about what
other songs and
performances there will be
in the DVD. It is a good way
The Brand is clearly of grabbing the attention
showed well here with and also showing the real
the use of font style artist.
which is used form
her album cover
advert and DVD. The branding quote
fits in with the
artists type of
The use images of her performance and
performing and screen songs about her life.
shots form the DVD
featuring the live band This gives an
this lets the audience indication of how
know what to expect successful she is.
Release date
from the DVD and how
the live performing will DVD logo to show
be set up. that is for DVD
usage.
The colours used in the DVD cover are also
used in the advert and the same fonts used
for both DVD and advert.
States its suitability which tell Clear use of an action
the reader what target line showing the
audience it is appealing to. Overall the adverts identifies the artist Amy audience were else
winehouse well and her brand is they can look for this
represented to a wide audience. The colour product e.g.
help to reference her to those sort of somewhere local or
graphics and colors e.g. the white for her online.
name the dark blues and blacks. These also
portray a type of mood relating to her songs
and performance.
 Evaluation of CD Advert
• From the advert we can see who the artist is, her brand, her genre and performance. The advert
isn't mistaken for CD etc and is clear to the audience that it is advertising a DVD of the artists
live show. It shows the DVD on one full side of the advertisement, this helps the audience get a
picture of what the DVD will look like, seeing the artist in action .e.g. having screenshots of the
band, her in front of the mike and walking across the stage.. From the advert we can see that
the artist is targeting a specific age range due to the parental advisory. The audience will mostly
be aged between 16+.I feel her music would appeal to a wide audience as it has elements of
types of genres meaning more chance of a bigger audience. The colours and font are older
looking, dark colours. This is an indicated of the type of people it would appeal to as well as
being for a more grown up audience .The are continuous throughout the advert and used both
on DVD and CD. The artist music is represented as a performer, engaging, true and passionate. I
feel this is reflecting through the picture on the DVD the titles of her songs e.g. back to black,
rehab, love is a losing game. These songs all have a story around it and come through by the
way she performs. This helps to establish the artist as they will expect the same attitude in the
music videos and live performances. They to feel her story as much as she done by the way she
delivers her songs. I think this may cause negative stereotyping of her writing songs that are just
about bad points in her life however this stereotypes can be broken by the way she
sings/performs and through her music videos. The advert gives the audience the message that
that what they invest in will be worth wile and be satisfied with what they have bought.
Including documentary lets the audience into the successes and downfall of the artists .This
helps to understand her as an artist and performer.
 The font is bold and stands out when you
The colours of the DVD open the page, this helps increase the chance
cover are bright and of people taking an interest and wanting to
reflected her songs well buy it.
from the use of graphics
and animation.
Having a clear picture
of the DVD lets the
audience know what
it will look like how
big etc.

Release date

It has picked out the The main picture of the

most important DVD is bright and eye
information form the catching, if you flipped
audience to read through this in a magazine
adding in the exclusive the advert would draw your
videos draw the attention
audience into wanting
to buy it and getting
there moneys worth.
Shown that it is DVD by
showing the known logo.

The advert states Cleary when its out, what it The information about the DVD stick to the
same uses of font which are shown on the The coluors reflect a different time on
includes exclusives and what album its from life e.g. childhood, positive fun time
DVD cover.
and not at all representing any
Overall the adverts Cleary identifies the artist and his brand as negatively included. This helps the
well as when and where the DVD will be released and what to audience in knowing what to expect
expect form the DVD .Having specific fonts and colours form the artist and there DVD
establishes the artists brand very well and lets the audience inclusion.
know exactly who the artist is.
 Evaluation of CD Advert
• From the advert we can clearly see that a DVD is being advertised. The advertisement
shows the DVD in full view of the reader and has one page for the DVD being directly
showed e.g. what it will look like and who the artist is. From the advert we can see that the
artist is targeting all ages. This is from the use of colours on the DVD, animation is childlike
for young teenagers up to adults reminiscing about there childhood. The font used to
explain the DVD content is quite small so this will appeal more to adults. I know that this is
the target audience as the colours, animation and font style is appealing to audience of all
ages it has a friendly feel about it and I could see this being a DVD that would appeal for a
wider audience and the kind of songs that he produces are feel good songs e.g. lollipop this
particular video is fun, graphical and portrays aspects of his childhood days. The artist
music is represented as uplifting, lively, happy and fun. This establishing the artist in the
same way and the audience then expect the same attitude in the music videos and live
performances. They want to be made to feel happy and great after listening to the songs. I
think this may cause negative stereotyping of the artists as only being able to produce
songs that fit under the same genre however the stereotyping isn't always a bad thing and
can make the artist more established then just expected to produce the same music. The
advert gives the audience the message that that what they invest in will be worth wile and
will give them a good experience of the artist and including extra features more
performances etc this makes them feel they are getting there moneys worth as well as
getting a incite of the artists hard work for doing all the live shows.

Showing record
label on the cover
establishes him as
an artist as well as
being part of a
brand.
The spine is The focus of the image him This image is promanent
simply and being in dark colours helps the for a reason, it shows
continues with DVD to stand out from any Michael Jackson at his
the colour other DVDS. It catches the best and what he known
scheme of the audiences eye and interests for e.g. dance moves and
them pick it up and look at being a great performer
rest of the DVD. the back to see what's .This cover helps to get
included. the interest of the
audience.

Copyright to show its Simple colours used to

legitimacy and showing he show him passing
was a producer makes the through time. Font is
songs and performance bold and stick to the
colours of red white and
more real to the artist. black as well as his
image having the same
colours on his clothing.

The back of DVD is

very simple and Bold font in red helps
states the list of to connote to the
songs audicne its his
number ones, helps
Showing running time of DVD Put on website LOGO to show them undertand what
lets the audience know how addresses for the audience it is for DVD kind of DVD it will be
long it is, not just performance audience to find and what songs will
usage.
may have other bits to the DVD. information about be inculded.
it, order it or find
prices.
 DVD evaluation
• From the DVD front cover the audience are told who the artist Is, the DVD idea and specifically
what is going to be included in it e.g. the main title `number ones’ .The DVD is quite simplistic
in the way that it has been constructed for audience use. It hasn’t got different pull out section
but constructed like a book. It has been chosen to be constructed to this as it reflects the DVD
actually cover being plain and simple using limited colours one main pictures and a structured
back. It has continued with the idea of keeping it simple and readable for the audience to work.
This type of digipack would appeal more to the audience as they can gets a physical view of
what the digipack will look like what will be included for it. This helps keep audience interested I
the pack wanting to find more out about it e.g. websites for extra information , any extra
features and song lyrics. I feel the DVD is targeting people of all ages however because of the
era it was released in the music has appealed to an international audience however it may
appeal more to people who lived through the time of Michael Jackson being around and being
long term fans wanting got have all the number ones on one DVD package. This DVD package
helps to establish the artist and promote a new DVD, including songs that will appeal and are
known for being successful. The DVD gives the message that it will be a worth wile promotional
to making it a success, it helps to establish links between the songs and music videos and gives
the opportunities of featuring the videos in the DVD adding extra sequence and documentaries
meaning the artists can show themselves through the making of backstage and in there music.
 Images: The main image is of the artist herself, Alicia Keys. We denote the picture is a
close up of Alicia face and shoulders. The artist looks elegant and graceful in this pose
which compliments the freedom theme. She is also wearing feathers which relate to bird and
implements the theme further.

The colour scheme

of blue, white and
black is dominant on
the cover. The
colours and
graphics work well
together and give
the dvd a
sophisticated look. It
appears as if the
background is the
sky which ties in
with the strap line
‘The element of
freedom’.

Text: The information is relevant as it
describes the content of the DVD. It gives
the audience an opportunity to find out
about the artist before they buy into the
brand.
Title: The main typography is bold and
the font is distinctive and eye
catching .The artists name ‘Alicia Keys’
is clear and the first text we notice .
Background: The white background
represents purity which is symbolic
of Michael Jacksons death. It has a
heavenly aura and signifies that MJ
has gone to a better place.
Main Text: Capital letters put
emphasis on the title and captures the
audiences attention.Micheal Jacksons
name is on the first line and therefore
the most important.
Text: Information about the dvd is
necessary as the audience will want to
know what the DVD consists of
especially since the artist is dead. The
information is also backed up by
images.
Main Image: The main
image takes up the whole
front cover and is the focal
point of the dvd. the image
tells the audience the dvd is
based on Michael Jacksons
entertainment life.
The silhouette image of
Michael Jackson filled by
stage Performances and
bright lights.

This represents what

Michael Jacksons life, what
he was all about when he
was alive and how he
entertained people for a
living.

His position with raised

Other Images: The back cover
consists of Images and screenshots of
what the dvd entails, which lets the
audience anticipate what's to come.
arms as he gives himself to
the world whilst his
Spine: Text is in bold caps which makes it Crossed legs is a represents a
quick to spot and noticeable on a shelf. The dance move he always used
Dvd logo is very relevant as it tells the to perform.
person what form of media the product is.