combination of the main product and ancillary products? The combination of setting, lighting and use of colour House creates Style a house style for our music video and ancillary products. The images used on the ancillary products were from settings visible in the music video. We purposely incorporated a range screen shots from the music video onto the DVD so that the buyer has an idea of who the artist is and what to expect. We wanted our audience to be familiar to the features through our house style. From the research we carried out we wanted to acknowledged our target audience who were young people living in inner-city surroundings.
In result of this we focused on the graffiti setting for the ancillary
products, we felt that the colours were vibrant and reflected the liveliness of the song. The ancillary products hold a consistent style as pink is dominant throughout, the colour was used deliberately to express the artists feminine side which is girly but quite sexual as it is hot pink. This is also shadowed in the music video where there are elements of performance where the artist is performing with bright pink lighting in the studio. Although the colour pallet for our music video is broad we wanted pink to be the focal colour, therefore the text on the front cover of the DVD cover is pink along with a section on the magazine cover.
As well as pink we used a variety of colour in the music video
performance elements. The different coloured lighting in each shot worked well with the artists costume change, this was intensified by quick cuts, camera movement and a range of shot types. The colours gave the music video an exciting vibe as we cut to and from various performance settings. Branding The artists ethos is all about having fun, going out, dressing up and dancing. We wanted to portray all of these aspects of Kyla in the ancillary products as well as the music video. Her brand is recognised by the images, colours and text on the DVD cover and magazine advert. On both ancillary products the artist looks attractive, part of Kyla's brand is to always ‘look good’ .Image is essential within the music industry, if the artist is glamorous it will give the illusion that they are significant and powerful. From viewing the dvd and magazine alone the audience would expect Kyla to dress well if they were to see her on TV or at a concert, her brand shines through as her appearance is noted as a characteristic that she must maintain. In the music video when Kyla is performing as ‘the artist’ the glamorous look remains. This puts emphasis on the brand as the artist is once again pictured looking stylish. Theme The theme for our music revolved around our contrasting characters. The narrative Geek Character consisted of Kyla acting as two different Vs. people, herself ‘the artist’ and ‘the geek’. As you can see we only shot the ‘the geek’ role Attractive in a narrative style and ‘the artist’ in character performance settings. This was to exaggerate the difference between the two characters, we felt the need to not only change costume but use indifferent lighting, shots and location for both different characters. Throughout the music video we cut to and from the narrative, performance to highlight the change in characters. The conceptual elements were included to break up the narrative and make the music video attention-grabbing which I think we achieved. Another theme that can be perceived through the ancillary products are the flower style typography and images. We also had the artist wearing a flower in some shots to strengthen the theme in the music video. The flower symbolises the artists femininity and freshness so the motif is dominant throughout our DVD cover and magazine advert. Representation of artist & Mode of address The artist is perceived as attractive and glamorous in the performance elements of our music video and our ancillary product. Her hair is styled, she wears a number of going out dresses, high heels and her make up is nicely done. Her appearance suggests the artist is wealthy and likes to pamper herself, this representation of the artist can relate to the majority of females they all want to look good. Kyla is pictured in a number of different outfits which implies she is well off as she is able to afford all of her clothes. This is also a convention in funky house genre as artists always appear to be dressed their best. In the music video Kyla was also playing ‘the geek’ role, she was dressed unattractively her hair was roughly tied back, her clothes were a simple shirt and black trousers. The appearance of Kyla playing this character The mode of address in the song and ancillary products are informal and casual. The Lyrics are basic the main phrases are ‘Do you mind if i’ ‘would you like’ ‘baby’ which are repeated throughout the song. We chose to present our media texts in an informal mode in order to appeal to he target audience, as they mainly consist of working and middle class young people. We used basic English on the DVD and magazine that anyone who speaks English should be able to understand. The informal approach is also a convention within the funky house genre, the lyrics aren't too deep or raise controversial topical. The language is either urban slang or a simple English which we used. The text on the ancillary products and the lyrics of the song interlink with each other as the mode of address is basic which our target audience can relate to.