Mood Board

TEXT STYLES
The funky genre mainly appeals to the 16-25 age group so the
typography needs to be eye-catching and attractive. The text
needs to stand out and represent the artist and the brand; here
are a few examples of typography we may use…
 Locations
During our production we plan to
film at various locations around
London, in studio settings and
scenes in a house. These pictures
show the particular places in and
around London we are planning to
film at.

We decided to also film in a house to

show how the narrative develops.
Our locations will appeal to our
target audience as they are situated
in London. We got inspiration for
locations from looking at different
music videos targeted at a London
and our funky house genre. These
locations are lively therefore attract
young people to these kind of
places.
 The Artist
The main artist in the video will be a
female character. This is suitable to
the theme of love and relationships
as women as usual associated with
anything to do with emotions.

As you see the artist in the picture is

dressed up and looks wealthy, we
denote she is going out to have fun
with her girls. She is also smiling
which represents she is happy and
life is good.

Similar Artists:

Princess Nyah, Mz Bratt, Beyonce, Keri Hilson, Nicki Minaj, Katy B, Meleka
 DVD
Cover

The Nicki Minaj DVD cover represents her ‘Barbie

girl’ brand well, it is colourful, attractive and
signifies her exciting persona. The font is bold and
easy to read which is a conventions within the hip
hop/R&B genre, the artists picture is large and
centred in the middle of the cover. This suggests the
DVD mainly consists of her, this is also supported by
her name beside the picture in large Capital letters.
 Similar Texts
Attacca Pesante- Make it funky for me
www.youtube.com/watch?v=uXfAkBPlmvY

Donaeo- Party Hard

www.youtube.com/watch?v=sVOdrWTLABA

Egypt- In the morning

www.youtube.com/watch?v=h7carPV6bS0

These links are music videos of the funky house genre, each video consists of
a group of people either partying our having fun and enjoying
themseves.This is a convention within the funky house genre, the music is
upbeat and generally gives out a happy vibe. Fast pace editing and cuts on
the beat are consistent which also compliments the music. The videos are
colourful and bright to depict the lively atmosphere and lyrics.