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Overall from this target audience research, we found out what they were interested in and
what sort of theme to follow for our music video and ancillary texts. This influenced our
storyboard planning as we planned to have many filler shots of the beautiful locations that
connotes an indie vibe, as well as having various shots of the artist to not only show off
emotions but to also get long shots to show off her style. Fashion is a very important thing
for the R&B genre so we planned many different shots to show this. Our initial ideas video
was also influenced by our target audience research as we knew the majority preferred a
narrative music video, we wanted to make a more conceptual music video with a subtle
narrative of transitioning from childhood to adulthood. People said that they enjoy
conceptual muysic videos especially if they have a hidden meaning that matches the song.
They also said that these type of music video allow there to be a mysterious element to
the artist which is appealing to the niche and mass audience. We made sure to include this
mysterious element in our music video with including silhouette shots in our storyboard.
Our design choices were also heavily influenced by the iD magazines and Fader
magazines, as their layouts feature bold titling and the pastel colour scheme we want to
go for.
Filming and editing
Throughout filming, we made sure to get many shots of me lip syncing in as many
different locations as possible, as lip syncing is an essential element in music videos
which also helps add to the subtle narrative. Keeping eye contact with the camera was
also important to build this connection between the artist and target audience. With the
editing, we made sure the brightness was consistent throughout, and saturated some
shots so that the colours were slightly more vibrant, as colour was an important
element in our music video. We also darkened some of the silhouette shots to make
them more defined which also helped add to our mystery element and finding identity
hidden narrative. Developing from our rough cut, there were many of our shots that
were long in length as we thought this would match the slow tempo of the song,
however from target audience feedback we decided to include quicker cuts and a
editing technique that created a jumpy effect. This would help appeal to the audience
as they could get bored of seeing slow moving shots of just fillers etc. We specifically
wanted to film a shot of my shoes as I'm walking, to get this variety in and this would
appeal to our target audience as most of the youth are interested in fashion and in
what their favourite artist is wearing.
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