How effective is the combination of

your main products and ancillary

texts?
What is brand
identity?
Brand- ‘a name, sign, symbol, slogan or anything that is used to
identify and distinguish a specific product, service, or business.’
– Web definition
Brand identity makes one product stand out from another, by
targeting certain audiences, a brand can have global success
from just a logo or slogan. For example the most popular to
date would be:
 What is your brand
image?
Our brand image is:
Sexy, feisty and glamorous and girly
We were able to portray this through the mis en
scene, props used throughout the project, the lyrics
of the song, poses and angles. As I was responsible
for taking the photos I think they achieved the brand
image we wanted. We aimed for our artist to be
sophisticated, and confident similar to female artists
today including: Rihanna and Beyoncé, despite them
wearing minimal clothing they can look sophisticated
rather than looking indecent.
 Consistent brand identity
through the music video
Our music video theme was based
around ‘James Bond’ with typical props
such as guns and coats and a
countdown timer. We chose this theme
to let her ‘Fierce and sexy’ character
show, through searching for her ‘love
interest’ which when we analysed the
lyrics, it was what the song was
implying. We had our artist wear
similar embellished clothing to match
with the ancillary task photos to
continue the brand image. We kept the
colour scheme the same throughout, as
well as it complimenting the brand
image, it makes our project as a whole,
look professional.
 Comparing the ancillary's and music
video
Similarities
• Hair and makeup were the
same throughout.
• The pink colour scheme to
go with the brand image
• The green screen backdrop
for photos and filming
• Poses and positions to give
signature style
Differences
• The ‘James Bond’ theme
wasn’t continued through
to the ancillary tasks
• The editing, putting in the
strips of pink film wasn’t
incorporated in the music
video
• The props differed from the
video as guns wouldn’t be
aloud on the cover of an
album