Evaluation Task One

-Conventions
In what way does your media product use, develop
or challenge forms and conventions of real media
products?

Forms and
Conventions
Forms are an overall shape of a media product it will
usually be a certain medium that it is used it. Like music
videos which are always in a video or film medium and are
usually 3-5minutes long.
Conventions are what format we are used to seeing a
certain product in, like above with a music video.
Conventions are important things in a product that
audiences are expecting too see in a certain text and its
also different in certain genres.

Camera- Close ups

HaimForever

Own product- Mr Nice

Guy

The convention commonly used in music videos is the use

of close ups to allow the audience to connect with the
artist and help the artist build up recognition and build
there star image. In our video it was important to use
close ups to make sure this new band build up their star
image as they are not very well known. It also helps allow
the audience to learnt the lyrics to make the band more
likeable.

Camera- Tracking
Shots

Own Product

London Grammar- Nightcall

In London Grammar the use of tracking shots is used to add movement

and flow to the music video. A music video is normal shot in a very
narrow depth of field so as much movement as possibly makes the music
video much freer and more fluid which also fits with the track. In both
ours and London Grammars music video the tracking is also used for
movements because it adds surrealness to the music video which is a
key theme for both music videos. In our music video it was effective
using a tracking shot because as it was a new band it helped build up
the relationship between the band and allow the audience to get a better
understand of how the band operate.

Editing- Overlaid
shots
Own product

Bon Iver- Holocene

The convention of overlaid shots helps to add to the

video and expressive creativity. If these shots were
not in the video it would be very flat and not much
going on. In our video it fits very well because not only
does it add depth it makes the music video slightly
surreal which was the theme running through my
music video.

Editing- Slow Motion

Own Product

London Grammar- Wasting my younger years.

The convention that is in both London

Grammars and our music video is the use
of slow motion. Slow motion helps to build
up the surrealness and add a flow to the
music video.

Black and White

Own product

Birdy- People help the people

The use of Black and White in the music

videos helps to focus on the artists and
not distract from the theme running
through the music video. It helps to show
the star image of the artists and allows
people to focus on the lyrics and meaning
of the song, which helps to build
recognition of the new artist.

Performanc
e
Own Product
Aluna George- Just a Touch

In Aluna Georges music video they sing to the camera

which is effective because it makes the audience feel
part of the band. The performance is a key part to the
music video. The convention used in a performance is
the use of direct address to make the audience fell
involved and feel as if they know the artist. This allows
the artist to build up their band awareness. It was
effective in our music video because it helped to show
the intimacy and closeness of the performers and build
up their star images.

DigiPak- Art
Own product

Birdy- Album Cover

In Birdy album the convention is very minimalistic. Birdys album

dosent have a bright colourful album cover instead it is in black
and white and is much more effective for this genre. In our album
cover we made it in black and white to keep the theme running
throughout out promo. The use of simplicity makes you focus on
the band and see what they are actually about and you realise
they are more about the music and less about them. Unlike Pop
artists which is more about them and their image rather then the
music.

DigiPak- Design/Back
Cover

Own Product

Disclosure Album Cover

cover for an album cover has to have. An album cover consists of so

the music. Our back cover is very similar the artwork is minamilistic

Website- Design

Own product

The xx website

The XX website has a theme running through the whole

website which is all very basic and not too in your face. This is
effective because it focuses on what they are trying to tell you
about their band. The colours and faces all link together to
show how they are not a complex band they are about the
music. Our website is effective because it has a running
theme of a picture of the band which helps the audience of
the website to be able to focus on the information show
without being distracting from the images.