Professional Documents
Culture Documents
Environmental Stewardship 90
Environmental Stewardship
Based on the principles of sustainable development, also forms an integral part of the Group’s manufacturing
PSA Peugeot Citroën’s ambitious environmental strategy, in a commitment to limiting the environmental
stewardship strategy focuses on producing cars that impact of operations and to preserving the quality of life
seamlessly interact with their environment. The strategy in host communities.
Ethanol is derived from cereals and sugar beets in Europe These vehicles use biofuels derived from a variety of
and sugar cane in Brazil. Biofuels can also be made from sources, including soybeans, palm oil and castor oil.
oilseeds such as rapeseed (fatty-acid methyl ester-FAME,
used as 30% of a blend with 70% diesel fuel) and In Brazil, the world’s largest producer of ethanol, the
soybeans (B30 diesel). These fuels are exceptionally well Group sells flex-fuel cars (the Peugeot 206 and 307, and
suited to combating the greenhouse effect since the the Citroën C3 and Xsara Picasso), whose engines
plants from which they are made trap atmospheric automatically adjust to biofuel/gasoline blends in varying
CO2 through photosynthesis. Adding them to fossil fuels proportions. These engines will be introduced on
therefore reduces CO2 emissions. The Group estimates selected models in Europe beginning in mid-2007.
that replacing one ton of diesel fuel with biofuels would
reduce CO2 emissions by 2.5 tons. Biofuels also curb the As another alternative fuel solution, the Group is explo-
emission of other pollutants, such as particulates, which ring the possibilities offered by compressed natural gas
can be reduced by 20 to 30% with Diester® 30, a blend (CNG) which, in comparison to conventional fuels, is high
of 30% VOME and 70% diesel fuel. calorific, reduces greenhouse gas and other emissions
by 20% compared with an equivalent gasoline engine,
The Group strongly encourages the use of biofuels, which and burns very quietly. The Group has signed the third
can be blended in substantially high proportions CNG protocol aimed at developing this solution in France,
in Peugeot or Citroën vehicles without any technical where it already markets CNG commercial vehicles and
modifications. Its own service fleet, for example, is run a five-seater CNG Citroën C3 intended for the consumer
on Diester® 30. market. The Group is also developing a multipurpose
CNG engine adapted to the requirements of countries
PSA Peugeot Citroën regularly shares its experience like Argentina and Iran, where gas is already a viable
as a carmaker by taking part in discussions on the alternative to oil.
technical, business and political issues raised by biofuels.
It also supports the development of biofuels by valida-
ting potential applications under local energy policies. Putting Hybrid Diesel technology
on the Road
In France, for example, the Group is a member of the
When it comes to the environment, PSA Peugeot Citroën
Diester Partners association, which encourages the use
has always taken the same approach. It is based on
of Diester® in three ways:
the fact that in Europe, where diesel engines are very
- Forming a network to exchange information about using
popular, the gasoline hybrid has little appeal, since it
Diester® in higher percentages than the standard 5%
commands a much higher price for similar fuel efficiency
(mainly in a 30% blend).
and CO2 performance.
- Promoting Diester®’s technical and environmental
benefits to captive fleet managers.
Diesel hybrids, however, offer greater potential for
- Acting as a preferred interface with French and interna-
real-world application. This was illustrated by the early
tional authorities.
2006 presentation of the Citroën C4 and Peugeot 307
Hybrid HDi demonstrators, which showcased the Group’s
In Latin America, PSA Peugeot Citroën has also initiated
expertise in hybrid technology. The combination of the
a series of trials with Ladétel, a Brazilian clean technolo-
HDi diesel with a diesel-electric powertrain delivers truly
gies laboratory specialized in biofuels, to assess the
breakthrough performance in terms of fuel efficiency and
performance of Brazil’s B30 biodiesel. In the first phase,
CO2 emissions. The Hybrid HDi can also run in battery-
conducted between 2003 and 2006, a Peugeot 206 and a
only, zero-emissions mode. On a compact family car,
Citroën Xsara Picasso were driven more than 180,000
consumption falls to a remarkably low 3.4 liters per
kilometers. The initial results were very encouraging,
100 kilometers (combined cycle), for CO2 emissions
showing a decline in regulated emissions. The second
of just 90 grams per kilometer. Compared to the same
phase was initiated in 2006, with the Group supplying six
vehicle fitted with an already very efficient HDi engine,
vehicles (Peugeot 206 with 1.9-liter diesel engines, Citroën
the technology results in an almost 30% improvement
Xsara Picassos with 2.0-liter HDi engines, two Peugeot
in fuel economy.
Partners and two Citroën Berlingos) to be driven on
endurance runs and submitted to trials on test benches.
- Marking plastic parts with standardized codes, to ensure Since 2002, PSA Peugeot Citroën has asked suppliers to
identification, sorting and traceability. provide compliance certificates for all their deliveries or for
- Incorporating a greater proportion of recycled materials each part supplied for forthcoming vehicles. As a partici-
into new cars, providing such reuse is cost effective and pant in the International Dismantling Information System
technically feasible. (IDIS) project, the Group provides scrap yard facilities with
- Eliminating four heavy metals (lead, cadmium, disassembly instructions for Peugeot and Citroën vehicles.
chromium and mercury) from every model introduced
since July 1, 2003. This initiative, which avoids passing At least 95% of the average weight of new Peugeot and
on toxic metals further downstream, is being carried Citroën vehicles is reusable and recoverable, according to
out jointly with suppliers. prevailing ISO standards and the Group’s own calculations.
The corporate risk prevention and management In 2006 a new procedure for identifying Significant
department includes an environmental section, which Environmental Aspects was introduced, adding new
coordinates general activities in this area and has its own aspects to the list and analyzing more closely the
capital budget. In addition, at each plant, an environmen- facilities’ impact on host communities.
tal manager is backed by a dedicated organization and
correspondents appointed in each workshop and facility. In line with certification requirements, the sites have
The technical department also has environmental been communicating more transparently with their host
specialists who provide technical support for the plants, communities. Plant self-monitoring data are transmitted
particularly during capital projects. In 2006, around to the public authorities, for example, while requests for
500 people were involved in managing the Group’s information from neighbors are systematically answered
industrial environment. and, where necessary, corrective actions are taken.
ISO 14001-certification timetable for the manufacturing plants’ environmental management systems
1999 2000 2001 2002 2003 2004 2005 2007
Mulhouse Poissy Aulnay Asnières Metz Saint-Ouen Hérimoncourt* La Garenne
Sochaux Trémery Rennes Caen Mangualde Vesoul**
Madrid Porto Real Charleville Trnava**
Buenos Aires Ryton Sept Fons
Vigo Valenciennes
* Included in PCA data since 2005 (certified since 2001)
** Plant certification process underway.
Nota: Four other facilities operated through joint ventures and not included in PCA data have been certified since 2000: Française de Mécanique and Sevel
Nord in France, and Wuhan and Xiangfan in China.
Limiting Gaseous Releases emissions from the Group’s power plants have been
reduced by more than 90% since 1995.
Reducing VOC emissions
Worldwide nitrogen oxide (NOx) emissions have decli-
In France, automobile plants account for less than 1% ned by 30% since 1995, according to data from the
of total volatile organic compound (VOC) emissions Industrial Environment Observatory set up by the Group
produced by human activity. to track the environmental performance of its facilities.
Reducing water consumption and releases without energy recovery or, in the case of certain types
of liquid or sludge waste, treated with physical-chemical
Conserving water is a key objective at all plants, in par- processes.
ticular through the use of metering systems, the display
of the least water-intensive operating parameters for each Nearly all scrap sheet metal, turnings and other metal
workstation and the deployment of recycling systems. waste is recovered and reused in steelmaking or in the
Group’s foundries.
These measures helped to reduce water consumption
per vehicle produced by 60% between 1995 and 2006. When this category of waste is taken into account, Group
plants reclaim and recycle around 94% of their process
Production facilities are either connected to the public waste.
wastewater treatment network or equipped with their
own integrated treatment plant. They also systematically
track releases using indicators, defined in the operating Understanding soils to improve
permits. This organization ensures that aqueous releases protection
are not harmful to the surroundings. In particular, given
PSA Peugeot Citroën is committed to identifying any soil
the nature of effluent from the car plants, the risk of
contamination pre-existing at its sites.
eutrophication and acidification is negligible.
Faurecia also installed a database and a common Rail corridors between France and the countries of Central
environmental reporting system for all its plants world- and Eastern Europe are being developed based on the
wide. The system enables data, which are reported company’s 4,345 car carriers, the second largest private
twice a year, to be validated by plant, division or product fleet in Europe.
family or at Group level.
Gefco is also assuming its responsibilities as a freight
forwarder, inserting a sustainable development clause in
subcontracts that requires transport companies to meet
environmental protection targets and comply with the
Euro standard for its vehicles.
Environmental Indicators
Automobile fuel consumption and emissions
The following tables are not exhaustive.The models were selected on the basis of their sales and environmental performance.
For each model, the table shows data for the gasoline and diesel versions offering the lowest CO2 emissions and fuel
consumption.
Models in boldface are the best-selling gasoline or diesel version.
In certain cases, the best selling model is also the most fuel-efficient.
Peugeot (2006)
Fuel Displacement Horsepower Consumption Emissions Noise
City Highway Combined
E/D (cc) (kW) (l/100 km) (l/100 km) (l/100 km) CO2 (g/km) dB(a)
Peugeot 107
1.0-liter
w/manual gearboxe
w/automated
manual gearboxe E 998 50 5.5 4.1 4.6 109 70/72
1.4-liters HDi D 1,398 40 5.3 3.4 4.1 109 71.2
Peugeot 1007
1.4-liters
w/manual gearboxe E 1,360 65 8.4 5.3 6.4 153 73.2
1.4-liters HDi D 1,398 50 5.8 4.1 4.7 124 73.7
1.6l-liters HDi
w/particulate filter D 1,560 80 6.0 4.1 4.8 125 73.7
Peugeot 206 (saloon)
1.4-liters E 1,360 55 8.8 5.0 6.4 152 73.3
1.4-liters HDi D 1,398 50 5.4 3.7 4.3 112 70.9
Peugeot 207 (saloon)
1.4-liters E 1,360 55 8.4 5.0 6.3 150 73.6
1.6-liters HDi D 1,569 66 5.8 3.8 4.5 120 73.6
Peugeot 307 (saloon)
1.4-liters 16V E 1,360 65 8.7 5.3 6.5 155 70.5
1.6-liters E 1,587 80 10.0 5.8 7.4 174 72.4
1.6-liters HDi D 1,560 66 6.1 4.3 4.9 129 72.4
Peugeot 407 (saloon)
1.8-liters E 1,749 92 10.5 6.0 7.7 183 73.7
1.6-liters HDi
w/particulate filter D 1,560 80 6.8 4.4 5.3 140 73.5
2.0-liter HDi
w/manual gearboxe
and particulate filter D 1,997 100 7.7 4.9 5.9 155 74.3
Peugeot 407 Coupé
2.2-liters
w/manual gearboxe E 2,230 120 13.1 6.9 9.2 219 74.0
2.7-liters HDi
w/automatic gearboxe D 2,720 150 11.9 6.5 8.5 226 71.6
Peugeot 607
2.2-liters E 2,230 120 13.0 7.0 9.2 219 73.9
2.2-liters HDi
w/manual gearboxe
w/particulate filter D 1,997 100 8.1 5.0 6.1 162 74.6
2.7-liters HDi
w/automatic gearboxe
and particulate filter D 2,720 150 11.6 6.6 8.4 223 72.0
Peugeot 807
2.0-liter
w/manual gearboxe E 1,997 103 12.0 7.3 9.0 213 72.4
2.0-liter HDi D 1,997 88 8.8 5.8 6.9 182 74.6
2.2-liters HDi
w/particulate filter D 1,997 100 9.0 6.0 7.1 188 73.3
Partner Combispace
1.4-liters E 1,360 55 9.6 6.2 7.4 175 72.4
1.6-liters HDi D 1,560 55 6.7 4.7 5.4 143 73.7
Bold: the best-selling vehicle in its category (gasoline or diesel version).
Light: vehicle emitting the least CO2 in its category (gasoline or diesel version).
Citroën (2006)
Fuel Displacement Horsepower Consumption Emissions Noise
City Highway Combined
E/D (cc) (kW) (l/100 km) (l/100 km) (l/100 km) CO2 (g/km) dB(a)
Citroën C1
1.0-liter E 998 50 5.5 4.1 4.6 109 70/72
HDi 55 hp D 1,398 40 5.3 3.4 4.1 109 71.2
Citroën C2
1.1-liters E 1,124 44 7.5 4.8 5.8 138 72.9
HDi 70 hp D 1,398 50 5.3 3.7 4.3 113 73.8
HDi 70 hp
w/SensoDrive gearboxe D 1,398 50 4.9 3.8 4.2 111 72.7
Citroën C3
1.4-liters 16V Stop&Start E 1,360 65 6.9 4.9 5.7 135 70.8
1.4-liters E 1,360 54 8.2 4.9 6.1 145 73.8
HDi 70 hp D 1,398 50 5.3 3.8 4.4 115 73.8
HDi 70
w/SensoDrive gearboxe D 1,398 50 4.9 3.9 4.3 113 71.3
Citroën C3 Pluriel
1.4-liters E 1,360 54 9.1 5.4 6.8 163 73.8
1.6-liters 16V
w/SensoDrive gearboxe E 1,587 80 8.6 5.6 6.7 160 71.4
HDi 70 hp D 1,398 50 5.7 4.2 4.7 125 72.6
Citroën Berlingo
1.4-liters E 1,360 55 9.6 6.2 7.4 175 72.4
HDi 92 hp D 1,560 66 6.7 4.7 5.4 143 73.2
Citroën Xsara Picasso
1.6-liters 16V E 1,587 80 9.5 6.0 7.3 172 71.9
HDi 92 hp D 1,560 66 6.5 4.3 5.1 135 73.7
Citroën C4
1.4-liters 16V E 1,360 65 8.7 5.2 6.4 153 71.6
1.6-liters 16V E 1,587 80 9.5 5.7 7.1 169 73.1
HDi 110 hp
w/particulate filter D 1,560 80 6.0 4.0 4.7 125 72.6
HDi 110 FAP BMP6
w/particulate filter and
6-speed electronic gearboxe D 1,560 80 5.8 3.8 4.5 120 73.2
Citroën Grand C4 Picasso
1.8-liters 16V E 1,749 92 11.3 6.1 8.0 190 73.4
HDi 110 hp
w/particulate filter D 1,560 80 7.3 5.1 5.9 155 74.2
HDi 110 hp
w/particulate filter and
6-speed electronic gearboxe D 1,560 80 6.8 5.1 5.7 150 72.5
Citroën C5
1.8-liters 16V E 1,749 92 10.4 5.9 7.6 177 71.3
2.0-liter 16V E 1,997 103 11.1 6.3 8.0 190 71.2
HDi 110 hp
w/particulate filter D 1,560 80 6.8 4.5 5.4 139 73.2
Citroën C6
3.0-liter V6 E 2,946 155 16.3 8.2 11.2 266 72.2
V6 HDi 208
w/particulate filter D 2,720 150 12.0 6.8 8.7 230 70.2
HDi 173 hp
w/particulate filter D 2,179 125 8.7 5.4 6.6 175 75.0
Citroën C8
2.0-liter 16V E 1,997 103 12.0 7.3 9.0 213 72.4
HDi 138 hp
w/particulate filter D 1,997 100 9.0 6.0 7.1 188 73.3
Bold: the best-selling vehicle in its category (gasoline or diesel version).
Light: vehicle emitting the least CO2 in its category (gasoline or diesel version).
Environmental Indicators
Production plant consumption and emissions
The following environmental indicators comply with Changes in the scope :
French decree no. 2002-221 of February 20, 2002. The data - SCMPL was sold at the end of 2004 and was therefore
concern the production plants, the main engineering and not included in 2005 data.
design sites and the logistics platforms of fully consoli- - Faurecia’s production plant in Hérimoncourt was sold to
dated companies, except Faurecia, the Group’s automo- PCA and has been aggregated with PCA data since 2005.
tive equipment division. Faurecia, a listed company that - PCA data also includes the Belchamp and Carrières
is 72%-owned by Peugeot S.A., manages its business technical facilities since 2005 and the Trnava and La Ferté
independently of the Group and therefore prepares and Vidame sites since 2006.
publishes its own indicators in its annual report.
2006 data for Gefco are based on the new environmental
PSA Peugeot Citroën consumes two main resources for data consolidation procedure, which was adjusted to
the needs of its manufacturing operations and its address issues raised by the Statutory Auditor concerning
employees: the 2005 report. This change of method explains any
- water, for machining, washing, cooling and sanitary differences between the 2005 and 2006 results.
facilities. Depending on local availability, production
plants get their water from public water companies,
PCA: Peugeot Citroën Automobiles.
private wells or nearby rivers, SCMPL: Société de Constructions Mécaniques Panhard et Levassor.
- energy (fossil fuels and electricity) to power a certain PCI: Process Conception Ingénierie.
number of processes, such as heat treatment, casting PMTC: Peugeot Motocycles.
and paint curing, as well as to provide heat, light and
air conditioning in buildings and offices.
Water Consumption
(in cu.m) City water Surface water Underground water Total
PCA 2006 3,270,583 5,128,452 5,997,363 14,396,398
2005 3,488,832 7,128,167 9,407,372 20,024,371
2004 3,811,089 7,172,250 10,336,343 21,319,682
SCMPL 2006 - - - -
2005 - - - -
2004 10,540 - - 10,540
PCI 2006 20,307 - - 20,307
2005 25,304 - - 25,304
2004 21,767 - - 21,767
PMTC 2006 12,553 24,610 - 37,163
2005 15,699 54,081 - 69,780
2004 13,809 32,047 - 45,856
Gefco 2006 185,655 20,398 2,564 208,617
2005 217,702 29,569 6,540 253,811
2004 264,134 34,250 5,490 303,874
Total 2006 3,489,098 5,173,460 5,999,927 14,662,485
2005 3,747,537 7,211,817 9,413,912 20,373,266
2004 4,121,339 7,238,547 10,341,833 21,701,719
Sustained implementation of recycling systems, in particular at the Mulhouse, Sochaux and La Garenne plants,
helped drive a 28% decline in PCA's water consumption during the year.
The 47% decline at PMTC reflected the final shutdown of a cooling tower at the Mandeure plant in 2006.
Around 90% of these discharges are further treated in a local plant before release into the environment.
Consumption of Energy
Energy indicators are expressed in the same unit of measurement (MWh ncv) by applying officially recognized conversion
coefficients.
PMTC Mandeure has not purchased any steam since the new heating plant came on line in late 2005.
Gefco
Other
(in tonnes) Landfill Recovery treatment Total
Industrial waste 2006 6,988 6,456 320 13,765
2005 7,661 2,338 1,070 11,068
2004 8,585 1,593 467 10,645
Sludge + Effluent + 2006 218 1,330 255 1,803
Hazardous industrial waste 2005 570 319 112 1,001
2004 430 40 237 707
Total 2006 7,206 7,786 576 15,568
2005 8,230 2,657 1,182 12,069
2004 9,015 1,633 704 11,353
Other environmental issues In compliance with legislation, these prior studies are
submitted to public hearing and to the approval of admi-
Respecting the biological balance
nistrative authorities.
and managing odors and noise
Measures required to preserve the natural environment, Amount of penalities paid following a legal
flora and fauna, as well as to ensure the tranquility of ruling concerning the environment
neighboring communities are assessed and defined
during initial or supplemental environmental impact The Group did not have to pay any penalties in this
studies before the installation of any new plant facilities regard in 2006.
or equipment.
Corporate Citizenship
PSA Peugeot Citroën is implementing an ambitious In addition, the Group is actively developing solutions to
environmental strategy, with a deep commitment to enable cars to interact harmoniously and seamlessly with
enabling people to use their cars responsibly and to the urban environment.
delivering the safety performance customers have a right
to expect from the Peugeot and Citroën marques.
Expertise in cognitive ergonomics (i.e. how drivers Efficient restraint systems to protect occupants
exchange information with their environment) makes
Vehicle occupants have to enjoy maximum protection,
certain that information provided by the vehicle is
regardless of their age or where they are seated.
correctly interpreted by drivers under all conditions,
Isofix attachment points allow easy and efficient
allowing them to focus on safe driving.
installation of child seats, seatbelt load-limiting
retractors are calibrated at 450 kg, and airbags with dual
Track tests energy levels equip some models. Everything is calculated
PSA Peugeot Citroën operates two test centers capable to maximize protection for everyone in the vehicle.
of reproducing every imaginable set of driving conditions Already fitted on front seatbelts, load-limiting retractors
and of subjecting cars to maximum constraints to ensure are now gradually being installed for back seats as well.
extremely high levels of safety. In all these areas, These systems adjust occupant restraints while limiting
PSA Peugeot Citroën engineers enjoy world-class pressure on the chest to reduce the frequency of
expertise and access to facilities, such as the Belchamp thoracic and abdominal injuries. In particular, they
Test Center’s multi-grip track and its roadhandling track, provide better protection for elderly persons involved
used to develop electronic stability program (ESP) and in serious accidents.
acceleration skid control (ASR) systems. These tracks can
recreate all types of road conditions to validate ongoing Accidentology data show that even today, nearly 20% of
vehicle improvements. Thanks to the Belchamp safety accident fatalities involve people who were not wearing
test field, which came on stream in 2004, the Group now seatbelts. Any means of encouraging people to fasten
has a wide range of efficient, compatible equipment and their seatbelts therefore leads to a real increase in safety.
systems capable of reproducing, safely and under labo- One system consists of driver reminders that a seatbelt
ratory conditions, a full array of threatening situations is not fastened. If the driver’s belt is unfastened, he or
and driver responses. she is alerted by a warning sound and light for more than
90 seconds as soon as the vehicle reaches a certain
When an accident cannot be avoided, Peugeot and speed. An unbuckled front passenger belt is signaled by
Citroën cars afford protection that is best-in-class a warning but only if someone is in the seat, to avoid
worldwide. bothering the driver when no passenger is aboard.
Buckle-up reminders are gradually being installed for
back seats as well. These systems play an important role
Secondary safety: setting the standard in passenger safety and are now offered on a growing
worldwide number of Peugeot and Citroën models.
In crash tests, Euro NCAP has awarded the maximum The need to protect pedestrians is also built into each
five stars to ten Peugeot and Citroën models, placing new vehicle project. While active safety systems – which
the Group among the world’s best in passive safety. help to avoid hitting a pedestrian – are obviously the most
The Citroën C4 Picasso and Peugeot 207 earned this effective, each car’s architecture and styling are carefully
rating in 2006. designed to attenuate the effects of such an impact.
Hoods, bumpers and lower skirts are tested to make
Platforms and structures designed pedestrian contact as harmless as possible. This
for protection imposes considerable constraints on the development
process, which must also take other potential types of
From the initial design of the shared platforms
collision into account. Thanks to its new active hood,
throughout the vehicle development process, passive
which lifts up upon collision to cushion the impact of the
safety is an absolute priority. This ensures that regard-
pedestrian’s head, the Citroën C6 was the first car in
less of the type of collision – frontal, side, rear or even
Europe to earn a record four stars in pedestrian protec-
rollovers – structural components resist impact and
tion tests conducted by Euro NCAP, an independent
absorb energy to provide a high degree of protection for
organization that assesses vehicle passenger protection.
occupants.
In 2006, the Peugeot 207 became the Group’s first
vehicle to be certified in compliance with the European
In this way, the passenger compartment acts as a
directive on pedestrian protection.
survival cell, fitted with sophisticated restraint devices.
Tertiary safety: leading the way in Europe can pinpoint the car’s location, even if the driver is
unconscious. The system shortens response times,
The emergency call system thereby considerably enhancing the effectiveness of
emergency services. According to the European
The emergency call system is continuing to be deployed Commission, equipping every vehicle on the road with
across the model lineup. In the event of a medical such a system would save 2,000 lives a year in Europe.
emergency or other threatening incident in the car,
occupants can alert a dedicated assistance center simply As of year-end 2006, nearly 300,000 Peugeot and
by pressing the SOS button. In the case of a collision, Citroën vehicles equipped with the emergency call sys-
the same alert is sent automatically. An operator then tem were on the road in seven European countries
establishes contact with the car and, if necessary, alerts (France, Germany, Italy, Spain, Belgium, Luxembourg
the emergency services. Thanks to the car’s GPS system and the Netherlands), to be joined by Portugal and
and onboard GSM mobile phone, assistance personnel Austria in 2007.
Fostering the acquisition of good driving During the year, an audit of these and other road safety
practices initiatives by an outside corporate citizenship advocacy
group found that participants were very positive about the
courses, feeling that they had improved their driving skills.
Improving driving skills with the safe driv-
ing program
Following on from symposia held in China, Argentina
In addition to awareness-building initiatives, several and Brazil, a number of road safety events were coordi-
Group sites also organize employee safe driving classes nated and organized in 2006. In China, for example,
as part of their Local Sponsorship and Social the Group organized two road safety discussion groups,
Responsibility Plans. In 2006, four plants offered safe participated in television shows, and posted practical
driving courses, combining classroom study and practi- advice on the corporate website. In Hubei Province,
cal experience in such areas as safe following distances, where the Wuhan plant is located, financial support was
braking distances, safe curving speeds, collision avoi- provided to help develop road safety classes.
dance, skids and vehicle dynamics. Other classes, like
those at Vesoul that focus on staying alert at the wheel, In partnership with the Automobile Club of Argentina,
are also offered as part of the local Departmental Road the Tres de Febrero plant enabled nearly 4,000 local
Safety Action Plan (PDASR). They may be attended primary school students to attend courses in road risks,
by employees, their families and, depending on the which were also open to children of consenting
location, people from the local community. employees. In addition, Group-sponsored seminars on
road safety were organized in eight Argentine provinces.
In Charleville, an initiative called “driving with a license”
gives experienced drivers a chance to refresh their know- In Brazil, a brochure was published following the
ledge of French rules of the road. The Group also offers symposium to raise awareness of child passenger safety.
motorcycle classes and “good driving practices” In Resende, near the Porto Real plant, the Group teamed
programs, especially in Paris. with the Global Road Safety Partnership to develop seve-
ral initiatives to raise awareness of road safety, especially
In all, more than 1,420 people attended a Group safe during periods such as Carnival or the beginning of the
driving course in 2006. new school year.
The plan includes a car-pooling system, shuttle services, organized in 2006, one in July on “new Chinese streets”
on-site bike lanes and a system to optimize circulation of and the other in December, addressing two issues:
inbound and outbound deliveries, thereby helping to metropolitan transport management and regional
improve local public transit services. The process has integration and accessibility for people with reduced
been supported by France’s Agency for Environment mobility.
and Energy Management (ADEME), which facilitated
collaboration with local stakeholders. • The ongoing program to support the mobility of the
blind and visually impaired printed and distributed the
Braille atlas of the Greater Paris public transit system,
IVM, an innovation laboratory along with a procedure for distributing the document
and training people in its use. IVM also developed
The City on the Move Institute (IVM) an independent assessment procedure for the route
Since creating the City on the Move Institute (IVM) planner maps in Paris metro stations.
in 2000, PSA Peugeot Citroën has consistently
demonstrated its corporate citizenship by encouraging • During the year, IVM took part in a number of sympo-
research and trials aimed at enhancing mobility in sia and seminars organized under the Mobilities for
urban environments. A non-profit organization, Integration program to address social and professional
IVM brings together business people, researchers integration issues. The project is now focusing on ana-
and academics, people involved in society and the lyzing access to jobs in today’s cities, which is becoming
arts and members of associations in a commitment increasingly difficult as cities expand and working hours
to testing real-world solutions, enabling international become more flexible. In addition, the Evaluation and
comparisons and identifying the world’s most innovative Monitoring Committee of the National Agency for Urban
urban planning and architectural programs. Its scope of Renewal (ANRU) asked IVM to help prepare mobility
operation covers Asia, the Americas and Europe, enabling standards to be applied when designing urban renewal
it to raise broad public awareness of mobility challenges projects. During the national meeting of urban develop-
in contemporary society. ment agencies in November, IVM was asked to orga-
nize a workshop on mobility as a prerequisite for social
IVM is focused on three priority issues: 1) facilitating integration, in association with the Lille urban develop-
mobility for people or social groups facing difficulties or ment agency.
with special needs; 2) enhancing travel facilities and time
spent in transport through intermodal and multimodal • The IVM university chair, created to enhance understan-
solutions; and 3) improving our understanding of mobi- ding of urban mobility, organized a seminar on “buying
lity, developing a culture of mobility and encouraging or leasing consumer goods” that brought together social
civic courtesy. and human sciences researchers, marketing specialists
and innovative thinkers from the service sector.